Marketing Manager (Germany)

Ancient + Brave; München; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A mission-driven wellness brand is seeking an experienced Marketing Manager to enhance brand awareness and support growth in Germany. You will oversee brand strategy, marketing communications, and manage cross-functional projects. The ideal candidate has proven experience in brand marketing, particularly within the wellness sector, and is fluent in both German and English. Join a collaborative team focused on innovation and sustainability, and benefit from competitive pay, performance bonuses, and a dynamic work environment.

Leistungen

Annual holiday allowance of 25 days

Wellbeing day

Discretionary bonus based on performance

Qualifikationen

• Proven experience in brand marketing within the wellness industry.
• Strong project management skills with multi-channel campaigns.
• Fluent in German and English, both speaking and writing.

Aufgaben

• Ensure consistency in brand messaging and visual identity.
• Support execution of brand strategies aligned with objectives.
• Lead on identifying relevant brand partnerships in Germany.
• Represent the brand at events across Germany.

Kenntnisse

Brand marketing

Project management

Consumer insights

Stakeholder management

Creative communication

Jobbeschreibung

ABOUT US

We are a mission driven wellness brand with an award winning range of collagen, blends and supplements. We started as all good businesses do, by seeing the opportunity to do things differently in a growing market. To carefully balance people, planet, and profit for the sake of the world around us and our health.

We are now shaping the future of wellness with simple daily rituals, thoughtfully and sustainably designed to support women’s health. Our vision is to be the #1 wellness brand in the world, setting new standards for holistic health, sustainability and female empowerment.

As a B-Corp, Ancient + Brave meets the highest standards of social and environmental Impact. In June 2024 we have been named 5th in The Sunday Times 100 fastest-growing private companies and we have recently been recognised as one of the FT 1000: Europe's Fastest Growing Companies, 2025. Want to be a part of a team that’s shaping the future of health and wellbeing? We’d love to have you!

THE ROLE

We are looking for an experienced Marketing Manager to support Ancient + Brave’s ambitious growth trajectory in Europe, with an initial focus on Germany. In this role, you’ll help deliver best‑in‑class marketing strategy whilst scaling brand awareness at speed, delivering bold marketing communications with creative to match and NPD launches that expand our customer base.

This is a pivotal role that touches every part of our marketing mix and will be working across all commercial channels (DTC, Amazon & retail), executing marketing activations to launching new products, and owning all brand collateral. You’ll be an integral part of the team, working collaboratively and cross‑functionally at all levels and with all departments (Content, Design, ECommerce, Partnerships, Nutrition, Retail, Events and Innovation) as well as external agencies and partners.

The role reports to the Marketing Director (Europe) and will be based in the UK OR Germany. If you are a creative and strategic marketer with an entrepreneurial spirit, we want to hear from you.

Key Responsibilities

1. Brand Guardianship:
   • Ensure consistency in brand messaging, visual identity and brand voice across all channels and marketing materials - ensuring alignment with brand guidelines.
   • Develop template materials for B2C partners and trade marketing.
   • Oversee the creation of brand assets, including videography and photography.
2. Brand Strategy Support:
   • Support in executing brand strategies aligned with the company's overall objectives.
   • Constantly reflect on the brand's positioning, value proposition, and target audience (learning and refining where needed).
   • Be the ‘voice of the consumer’ in the process, ensuring we design solutions to meet their needs.
   • Engage with and manage consumer insight available, including brand tracking & social listening data - to learn more about their needs and wants, test assumptions and support the Marketing Director in turning it into insights to help shape brand activity.
   • Support in conducting market research (when needed) to identify consumer trends, competitive landscapes, and opportunities for brand differentiation.
3. Marketing and Advertising:
   • Lead on identifying and executing relevant brand partnerships in Germany, that can benefit the brand on a global level.
   • Plan and execute key partnerships with wellness businesses (e.g. yoga studios & gyms) as well as female networks & communities.
   • Own the podcast media plan and budget, developing scripts and evaluating performance.
   • Manage the production and delivery of assets for paid advertising, especially digital.
   • Represent the brand at events across Germany, helping to sample products and expand our network within our target group.
   • Execute and implement marketing campaigns to increase brand awareness and drive customer acquisition.
   • Manage advertising initiatives across various channels as the brand grows, including digital, print, outdoor and TV/AV.
   • Evaluate campaign performance and build out the brand reporting function, setting clear objectives and KPIs and sharing insights for continuous improvement.
   • The initial focus of this role will be the German market, with scope to take on other territories in the future.
4. Project & Team Management:
   • Manage multiple projects seamlessly and have a meticulous attention to detail.
   • Work closely with the wider brand, shopper/trade marketing and commercial teams to ensure seamless, end‑to‑end integration across all channels & productive working relationships.
5. Budget Management:
   • Support in managing the brand's marketing budget, ensuring efficient allocation of resources and maximum return on investment.

WHO YOU ARE

To be successful in this role, you will need the following skills / knowledge / experience:

• Proven experience in brand marketing, ideally within the wellness industry, with D2C consumer brand(s) and open to agency side brand building experience.
• Strong project management skills with a track record of delivering multi‑channel campaigns.
• Ability to seek out and develop new opportunities for brand building, using existing networks and consumer insight available.
• Creative thinker with experience in developing and executing bold marketing communications.
• Excellent stakeholder management skills, with the ability to collaborate cross‑functionally.
• Passion for consumer insights and data‑driven decision‑making.
• Have a number of commercially successful and highly regarded creative campaigns and NPD launches under your belt.
• A good understanding of key brand metrics and an ability to interpret data and ask the right questions.
• Fluent in German and English (speaking and writing).

Further, to truly thrive at Ancient + Brave you will need to embody the spirit of our brand and align with our company culture. You will be:

• Hungry: Ambitious, driven with a growth mindset, always seeking ways to learn, develop and be better.
• Humble: No ego, collaborative team player, always acts with integrity and clear sense of accountability, aligned with our B-Corp values.
• High Performing: Effective, efficient, with a solid work ethic. Always operates with self‑awareness that enables them to consistently push for exceptional results—while maintaining resilience, balance, and self‑care.
• Hustle: Entrepreneurial. Innovative, fast‑paced, great communicator. Always adept at solving problems and navigating dynamic, ever‑changing situations.

WHY JOIN US

Ancient + Brave are a community‑built brand and embracing innovation and sustainability with social and environmental responsibility is at the heart of everything we do. We hold ourselves accountable to the highest standards when it comes to our commitment to balance profit and purpose - working with us means being part of building a truly sustainable product. We are B Corp certified and members of 1% for the Planet, committed to giving back % of all sales towards helping environmental partners, so we can work together towards a better future for our planet.

At Ancient + Brave you’ll find an engaging, collaborative and inclusive work environment where your talents will be nurtured, and your contributions valued.

We pay a discretionary bonus based on a mix of company performance and individual contributions and review our salaries annually. Our pension contributions are ESG invested (so no pharma, weapons or other ethically questionable investments).

In addition to our regular annual holiday allowance of 25 days plus bank holidays, we also offer one Wellbeing day to use as needed.

We are an equal‑opportunity employer committed to fostering an inclusive and diverse workplace culture. We embrace varied perspectives and encourage creativity that knows no bounds. While most of our roles are advertised as full‑time, we are open to discussing part‑time setup where appropriate.

As a fast‑paced scale‑up, we’ve found that spending time together in person is hugely beneficial to the way we’re needing to communicate, collaborate and drive the business forward. We’ve worked hard to make our new HQ (a beautiful riverside office situated in Lewes, East Sussex) an inviting and friendly environment for all of our team members and we expect any new joiner to be in the office full time.