Marketing Manager - Germany

Norton Motorcycles; München; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

Norton Motorcycles, a historic British motorcycle brand, seeks a Marketing Manager to enhance brand awareness and drive customer engagement. The successful candidate will develop regional marketing strategies and collaborate with sales and corporate teams to achieve business goals. This dynamic role requires a mix of analytical and communication skills, providing a robust opportunity for professional growth within an iconic brand.

Qualifikationen

• 6+ years of marketing experience, preferably in the automotive/motorcycle industry.
• Proven experience in regional or multi-location marketing management.
• Strong project management skills and ability to handle multiple priorities.

Aufgaben

• Develop and execute regional marketing plans for brand growth and customer acquisition.
• Analyze market trends and consumer insights to identify opportunities.
• Manage local advertising, promotions, and digital marketing initiatives.

Kenntnisse

Analytical Skills

Communication

Project Management

Digital Marketing

CRM Strategies

Jobbeschreibung

We’re not just another bike brand - we're an iconic, British motorcycle brand with over 120 years of history behind us. Our new state-of-the-art facilities in Solihull, West Midlands are home to a tight-knit, but ever-expanding team passionate about delivering exquisite riding experiences to our customers.

Under new ownership and part of the TVS Motor family, we're entering a new era of global success. We want you to be part of it!

At Norton, we value respect, trust, and responsibility. We trust our employees to perform their roles exceptionally and professionally, and we support personal development, teaching, and learning. Joining our team offers opportunities to grow and learn alongside talented and dedicated colleagues.

The Role

The Marketing Manager will be responsible for developing and implementing regional marketing strategies to enhance brand awareness, drive customer engagement, and support sales growth. This role requires a deep understanding of automotive/motorcycle consumer behavior and the competitive landscape. The successful candidate will report to the Sales Business Manager – Italy and collaborate closely with dealership teams, sales departments, and corporate marketing to align with business objectives.

Responsibilities

• Develop and execute local/regional marketing plans with guidance from Head Office Brand Communications and Customer Experience to drive brand growth and customer acquisition.
• Analyze market trends, competitor activities, and consumer insights to identify opportunities.
• Collaborate with sales teams to design and implement localized marketing campaigns aligned with Brand Head Office guidelines.
• Manage local/regional advertising, promotions, and digital marketing efforts.
• Build strong relationships with dealership partners to support their marketing initiatives.
• Oversee event sponsorships, trade shows, and community engagement programs.
• Track and report on KPIs to measure campaign success.
• Ensure brand consistency and compliance with corporate marketing guidelines.
• Manage budgets effectively to maximize marketing ROI.
• Partner with external agencies, media partners, and vendors for marketing execution.

Personal Skills & Experience

• 6+ years of marketing experience, preferably in the automotive/motorcycle industry or a related sector.
• Proven experience in regional or multi-location marketing management.
• Strong understanding of CRM, dealer marketing, digital marketing, social media, and customer engagement strategies.
• Excellent analytical skills with the ability to interpret data and make informed decisions.
• Ability to work cross-functionally with sales, corporate teams, and external stakeholders.
• Strong project management skills and ability to handle multiple priorities.
• Effective communication and presentation skills.
• Willingness to travel as needed to support regional initiatives.

We prioritize taking care of our team and are committed to continually improving our reward offerings in line with our growth plans.

Join us and see for yourself!

PLEASE NOTE, WE DO NOT ACCEPT AGENCY APPLICATIONS