Marketing Manager (f/m/d) (fixed-term)

Freudenberg; Weinheim (Kernstadt); Vor Ort; EUR 40.000 - 60.000; Vollzeit

Zusammenfassung

An innovative company is seeking a dynamic individual to manage product portfolios and drive market growth. In this role, you'll oversee commercialization efforts, develop compelling customer narratives, and utilize data analytics to inform strategic decisions. You'll collaborate with diverse teams to ensure financial health and create impactful go-to-market plans. This position offers a chance to make a significant impact in a forward-thinking environment that values diversity and inclusion. If you're passionate about marketing and ready to take on new challenges, this opportunity is perfect for you.

Qualifikationen

• Minimum 3 years of experience in Marketing, preferably in FMCG.
• Strong understanding of KPIs and P&L.

Aufgaben

• Oversee product portfolio management and profitability tracking.
• Develop compelling customer selling stories to drive sales.

Kenntnisse

Business Communication

Presentation Skills

Data Analytics

Team Collaboration

Ausbildung

Degree in Business Administration

Degree in Marketing

Tools

IRI Data

Nielsen Data

Market Analytics Tools

Jobbeschreibung

Working at Freudenberg: We will wow your world!

Responsibilities:

• Product Portfolio Management: Oversee commercialization, market growth, profitability tracking, and go-to-market plans for both existing and new products.

• Customer Selling Stories: Develop and present compelling customer selling stories to drive top-line sales, product awareness, and trial for customer shelf sets.

• Go-to-market plans: Propose go-to-market trade/shopper marketing elements, including retailer product assortment, pricing, and merchandising (both in-store and online).

• Data-Driven Insights: Utilize data analytics to understand consumer/shopper insights, competitive trends, and key portfolio benefits, to derive action plans and provide continuous feedback to Regional and Global Teams.

• Financial Tracking: Monitor product P&L and Gross Margin mix by category to ensure financial health.

Qualifications:

• Degree in Business Administration or Marketing, minimum 3 years job experience in Marketing – FMCG preferred.

• Use and understanding of IRI / Nielsen data and any relevant market analytics tools and deep understanding of KPIs and P&L.

• Strong business communication (written and oral) & presentation skills.

• Team player, able to work in mixed teams across different functions.

The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.