Marketing Manager – Diagnostics (f/d/m)

Beckman Coulter - Diagnostics; Remote; EUR 80.000 - 100.000; Vollzeit

Zusammenfassung

A leading diagnostics company is seeking a Marketing Manager to lead their Clinical Chemistry/Immunoassay and Hematology product portfolios. This role involves shaping marketing strategy, driving product positioning, and managing a team of Marketing Product Managers. The candidate should have over 7 years of experience in marketing within the diagnostics field, proven leadership abilities, and proficiency in German and English. The position allows for fully remote work, enhancing flexibility and productivity.

Leistungen

Health-care programs

Paid time off

Remote work flexibility

Qualifikationen

• 7+ years of experience in marketing or product management within diagnostics or healthcare.
• Proven leadership experience managing direct reports and cross-functional teams.
• Fluency in German and English required.

Aufgaben

• Lead and develop a team of two Marketing Product Managers.
• Define and execute go-to-market strategies for CC/IA and Hematology portfolios.
• Translate customer needs into actionable marketing plans.
• Collaborate with Sales and Service leadership to support funnel growth.
• Track and report on marketing initiatives’ impact on revenue.

Kenntnisse

Leadership

Marketing strategy

Customer Insights

Project management

Analytical skills

Ausbildung

Bachelor's degree in Marketing, Business, Life Sciences

MBA or advanced degree

Jobbeschreibung

Bring more to life.

Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?

At Beckman Coulter Diagnostics, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact.

You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.

As a global leader in clinical diagnostics, Beckman Coulter Diagnostics has challenged convention to elevate the diagnostic laboratory’s role in improving patient health for more than 90 years. Our diagnostic solutions are used in routine and complex clinical testing, and are used in hospitals, reference and research laboratories, and physician offices around the world. Every hour around the world, more than one million tests are run on Beckman Coulter Diagnostics systems, impacting 1.2 billion patients and more than three million clinicians per year.

From uncovering the next clinical breakthrough, to rapid and reliable sample analysis, to more rigorous decision making—we are enabling clinicians to deliver the best possible care to their patients with improved efficiency, clinical confidence, adaptive collaboration, and accelerated intelligence.

Learn about the Danaher Business System which makes everything possible.

Marketing Manager – Diagnostics

This role leads the Clinical Chemistry/Immunoassay (CC/IA), Automation and Hematology product portfolios. The Marketing Manager shapes marketing strategy, drives product positioning, and enables commercial excellence across the cluster. The position manages and develops two Marketing Product Managers, provides mentorship, sets strategic direction, and partners closely with Sales, Service and Regional/Global Marketing.

This position reports to the General Manager DACH Region (Germany, Austria, Switzerland) and is part of the Commercial Sales Leadership Team located in Germany. It will be fully remote.

Key Responsibilities

• Lead and Develop Team: Manage, coach and grow two Marketing Product Managers (CC/IA and Hematology), ensuring effective execution of strategies and talent development.
• Strategic Marketing Leadership: Define and execute the go‑to‑market strategy, positioning and value propositions for the CC/IA and Hematology portfolios across the cluster.
• Market & Customer Insights: Translate customer needs, competitive intelligence, and market dynamics into actionable marketing plans and campaigns.
• Commercial Enablement: Partner with Sales and Service leadership to provide impactful tools, training and messaging that support funnel growth and win‑rate improvement.
• Portfolio Management: Collaborate with Regional and Global Marketing to influence product road‑maps, pricing strategies and lifecycle management.
• Cross‑functional Collaboration: Align with Clinical, Service, Finance and Regulatory functions to ensure compliant and customer‑centric execution.
• Performance Management: Track, measure and report marketing initiatives’ impact on revenue, market share and installed base growth.

Essential Requirements

• Bachelor’s degree in Marketing, Business, Life Sciences or a related field; MBA or advanced degree preferred.
• 7+ years of experience in marketing, product management or commercial roles within diagnostics, life sciences or healthcare.
• Proven leadership experience managing direct reports or cross‑functional teams.
• Strong understanding of in‑vitro diagnostics market dynamics, preferably in CC/IA, Automation and/or Hematology.
• Demonstrated ability to translate complex technical concepts into clear, customer‑focused value propositions.
• Track record of driving results through collaboration with commercial organizations.
• Fluency in German and English required; excellent communication, analytical and project‑management skills.

Beckman Coulter Diagnostics offers a broad array of comprehensive, competitive benefit programs that add value to our lives, including health‑care programs and paid time off. The role is eligible for a fully remote arrangement; additional information will be provided by the interview team.

Join our winning team today. Together, we’ll accelerate the real‑life impact of tomorrow’s science and technology.