Marketing Manager – DACH (m/w/d) - Hybrid

Wolters Kluwer; Unterschleißheim; Hybrid; EUR 50.000 - 90.000; Vollzeit

Zusammenfassung

An innovative company is seeking a Revenue Marketing Manager to lead demand generation in the DACH region. This role involves collaborating with sales and marketing teams to create impactful marketing strategies that drive growth and enhance brand awareness. The ideal candidate will possess strong marketing acumen, excellent communication skills, and a passion for healthcare solutions. Join a dynamic team where your contributions will make a significant impact in the healthcare technology sector. If you're ready to shape the future of healthcare marketing, this opportunity is perfect for you.

Leistungen

30 days' holiday

Flexible hybrid working possibilities

Company pension scheme

Structured onboarding

Learning on the job

Access to LinkedIn Learning

Fitness programmes

Resilience training

Employee events

Employee referral programme

Qualifikationen

• 5+ years of enterprise marketing experience with a strategic mindset.
• Native/Bilingual German and business fluent English required.

Aufgaben

• Drive demand generation and business growth across the DACH region.
• Collaborate to develop marketing plans and execute campaigns.

Kenntnisse

Work Ethic and Passion

Strong interpersonal skills

Communication

Time management

Process

Regulatory Compliance

Ausbildung

Bachelor’s degree or equivalent

Tools

Salesforce

ABM platforms

PowerBI

AI tools (e.g., Copilot)

ON24

Seismic

Jobbeschreibung

About Wolters Kluwer

Shaping the future today!

For 180 years, Wolters Kluwer has stood for supporting and facilitating the work processes of experts and companies with innovative solutions. To realise our vision, we rely on our more than 20,000 colleagues worldwide. We are a technology-orientated international company for specialist information, software and services. Our success is based on thinking smart and listening. By striving for excellence and taking pride in our work, we enable our customers to overcome their most important challenges.

About Wolters Kluwer Health
Wolters Kluwer Health's Clinical Effectiveness (CE) organization is a fast-growing and innovation-driven healthcare information technology (HIT) provider working on the front lines of clinical care. Our flagship products include UpToDate, Lexidrug and Medi-Span. Our talented team of physician editors, pharmacists, technologists, and product visionaries collaborate to provide clinical decision support solutions that measurably improve clinical effectiveness by helping healthcare professionals provide optimal care for their patients.

About the role

As a Revenue Marketing Manager (m/w/d) for the DACH region you will play a pivotal role in driving demand generation and business growth across the region. You will be responsible for collaborating with Clinical Effectiveness country leaders, functional marketing colleagues and sales teams to develop and support the execution of the Go-to-Market strategy for assigned markets. As a market expert, you will develop and execute high-impact marketing plans focused on generating high-quality leads, convert them into opportunities, and help sales build a robust sales pipeline. This position is responsible for meeting the regional demand generation goals and making a tangible contribution to business results. In your role as market expert you will also help support awareness and reputation programs in the market. This role will report to the Europe Revenue Marketing Associate Director.

Responsibilities

Market Expertise and Intelligence: Develop and maintain a deep understanding of assigned markets. Become the local expert on Wolters Kluwer Clinical Effectiveness customers and market; develop and maintain an understanding of the regional healthcare market dynamics, actively monitoring, communicating, and acting upon changes relevant to customers and competition.

• Support efforts to drive market intelligence, opportunity analysis, competitive and pain point analysis, and local persona development.
• Gather and report customer/prospect intelligence to sales and cross-functional teams.
• Contribute to validating new solutions and products in the market.

Marketing Plan Development and Execution: Collaborate closely with Clinical Effectiveness marketing and sales leadership to develop and execute the marketing plan supporting pipeline and revenue generation.

• Develop a marketing plan focused on generating high-quality leads, maximizing budgets, and raising awareness - in alignment with go-to-market plans for the assigned markets.
• Work closely with marketing senior managers, country managers, and sales teams to align regional strategies with global objectives.
• Align and collaborate with other marketing functions (campaign, programs, value insights, PR, and digital teams) to implement the marketing plan effectively.
• Work closely with the regional sales team to ensure they are aware and involved in marketing activities and provide feedback.

Localized Messaging: Develop effective localized messaging and positioning to differentiate Wolters Kluwer Clinical Effectiveness solutions in the market, and communicate the benefits to multiple personas.

• Help support PR/AR and Thought Leadership programs in the region.

Lead Generation: Generate high-quality, CHAMP-qualified leads; manage lead pipeline in CRM tool, for the region.

• Understand the sales pipeline funnel.
• Partner with the sales team to establish regional relationships with key companies, advocates, key opinion leaders, and resources to support high-quality C-Suite lead introductions.

Campaign and Event Management: Organize, coordinate, and execute marketing campaigns and virtual and in-person events.

• Ensure successful execution of plans on time and on budget.
• Track and report project timelines, sales results, and marketing performance.
• Analyse activity performance and ROI, implement adjustments and recovery plans as needed, and influence the allocation of marketing spend based on past performance.

Thought Leadership: Support public relations, analyst relations, and thought leadership programs in the region.

ABM Programs: Support Account-Based strategy in the region and drive Account-Based Marketing (ABM) programs in collaboration with local sales teams and the ABM marketing team.

Skills

• Work Ethic and Passion - Highly self-motivated individual with a strong work ethic and demonstrated excitement for new challenges and opportunities.
• Strong interpersonal skills - Proven ability to effectively manage multiple priorities and maintain positive business relationships working with sales teams and management.
• Communication - Ability to plan and deliver verbal and written communications that are impactful and persuasive to their intended audiences. Proven success in working in a global, multi-cultural organization.
• Time management – Strong organizational skills and keen attention to detail, enabling to effectively manage programs across multiple countries simultaneously.
• Process - Demonstrated ability to follow established procedures and guidelines in administrative tasks, ensuring compliance and efficiency in all aspects of the role.
• Regulatory Compliance - Knowledge of marketing regulations (GDPR) and industry standards.

Requirements

• Bachelor’s degree or equivalent required.
• Strategic thinker with 5 + years of directly relevant, hands-on enterprise marketing experience.
• Native/Bilingual German speaker and business fluent English required. Dutch or any Northern European language is a plus.
• Prior healthcare experience preferred.
• Experience using Salesforce, ABM platforms, PowerBI, AI tools (e.g., Copilot), and keeping up with technology evolution. ON24 and Seismic expertise is a plus.
• Willingness to travel 15%-30% of the time to cover the geography of the assigned territory, ideally (not a must) with Munich and Berlin as preferred working locations.
• Flexibility to potentially expand responsibilities to additional European territories in the future.

Benefits

• Work-life balance: 30 days' holiday, flexible hybrid working possibilities and flexible working hours.
• Plan your future with us: Attractive salary and motivating bonuses. We offer you a company pension scheme with personal advice.
• Comprehensive further development: Whether as part of structured onboarding, learning on the job, international career options or through external further training measures, e.g. with LinkedIn Learning and PluralSight access.
• Our contribution to sustainability: not only with the sales fleet but also by promoting the JobRad.
• Health & wellbeing: In addition to fitness programmes, we offer resilience training and personal counselling in all situations through our external cooperation partners.
• Social commitment: We promote your voluntary work with the Volunteer Day.
• We are successful as a team: be part of our employee events and take part in the employee referral programme. With us, you have short decision-making paths, flat hierarchies and room to realise your own ideas.

Here you can realise your ideas, learn, develop and grow. We have a lot to offer. Join us and shape the future together with us.

Simply apply now by clicking on the button above.

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We welcome everyone - regardless of gender, nationality, ethnic and social background, disability, religion, age, sexual orientation and identity.

Your contact person

Michele Kenmogne
Senior Recruiter - IT Talent Acquisition