Marketing Manager DACH (m/w/d)

JR Germany; Wuppertal; Vor Ort; EUR 60.000 - 100.000; Vollzeit

Zusammenfassung

Join a dynamic and innovative company as a Marketing Manager in the Diagnostics business unit, where your expertise will help shape the future of women's health. This role offers the chance to develop and implement strategic marketing plans that drive growth across Germany, Austria, and Switzerland. Collaborate with sales and marketing teams to launch products, engage with healthcare professionals, and ensure compliance with regulations. Enjoy a competitive salary, professional growth opportunities, and a supportive culture that values your contributions. Be part of a mission to transform patient experiences and outcomes in women's health.

Leistungen

Health Insurance

Professional Growth Opportunities

Dynamic Work Environment

Supportive and Inclusive Culture

Qualifikationen

• 5+ years of marketing experience in Germany/Europe.
• Strong knowledge of healthcare regulations and compliance.

Aufgaben

• Develop and execute strategic marketing plans for the DACH region.
• Drive digital marketing initiatives to enhance customer engagement.

Kenntnisse

Marketing Strategy

Digital Marketing

Market Analysis

Sales Collaboration

Healthcare Knowledge

Ausbildung

Bachelor's degree in Marketing or Business

Master's degree in Marketing or Business

Tools

Salesforce

Pardot

Jobbeschreibung

Social network you want to login/join with:

Client:

Hologic Inc. Germany

Location:

Job Category:

Other

EU work permit required:

Yes

Job Views:

2

Posted:

02.05.2025

Expiry Date:

16.06.2025

Job Description:

Are you a visionary marketer with a passion for healthcare innovation? Do you thrive in dynamic environments and aspire to make a real impact in women's health? Hologic, a global leader in women's health, is looking for a Marketing Manager to steer our Diagnostics business unit in the DACH region (Germany, Austria, and Switzerland).

Join us in our mission to drive better outcomes, transform the patient experience, and pioneer state-of-the-art solutions in the world of diagnostic and medical imaging.

The Marketing Manager will be responsible for developing and executing the strategic marketing plan to increase market share and revenue within the region. This role requires a deep understanding of the German, Austria, and Switzerland healthcare systems and landscape, as well as knowledge of the Cervical/Molecular diagnostic space. The candidate should be able to work closely with sales, regional/country marketing, communications, and market access teams.

What to expect:

• Participate in strategic planning to support long-term profitable growth opportunities.
• Develop and implement country-specific marketing strategies aligned with company objectives.
• Implement account-based marketing strategies to drive growth in key accounts.
• Drive digital acceleration across marketing to enhance customer engagement, using tools such as Salesforce and Pardot.
• Conduct market analysis to identify trends, competitive landscape, and market opportunities.
• Collaborate with the sales team to support product launches, promotions, and sales initiatives.
• Create and manage a marketing budget, ensuring effective resource allocation.
• Develop educational and promotional materials for healthcare professionals and customers.
• Liaise with regulatory and legal teams to ensure compliance with regional and local regulations and industry standards.
• Work collaboratively with other business functions including marketing, communications, sales, market access, medical & scientific teams to ensure alignment.
• Build and maintain relationships with key opinion leaders and professional associations within the diagnostic field.
• Provide training and support to the sales team on product knowledge and marketing initiatives.

What We Expect:

Knowledge:

• Bachelor's degree in marketing, business, or a related field; Master's degree preferred.
• 5+ years of marketing or combined sales and marketing experience based in Germany/Europe.
• Experience in Diagnostics business with understanding of clinical microbiology/molecular diagnostics.
• Strong knowledge of customer landscape in Germany, Austria, and Switzerland, including public and private healthcare organizations.
• Understanding of local healthcare regulations and compliance requirements.
• Proficiency with digital marketing tools and analytics platforms.

What We Offer:

• A dynamic work environment where your ideas lead to tangible impacts.
• Competitive salary and benefits, including health insurance.
• Opportunities for professional growth within a global company.
• A supportive, diverse, and inclusive culture focused on innovation and teamwork.

Ready to join a company where your work will help shape the future of women's health? Apply now to become Hologic's next Marketing Manager for the Diagnostics business unit.