Marketing Manager DACH (m/w/d)

JR Germany; Regensburg; Vor Ort; EUR 60.000 - 100.000; Vollzeit

Zusammenfassung

An innovative healthcare company is seeking a visionary Marketing Manager to lead their Diagnostics business in the DACH region. This exciting role involves developing strategic marketing plans, driving digital acceleration, and collaborating with sales teams to enhance customer engagement. You will play a crucial role in shaping the future of women's health by implementing country-specific strategies and ensuring compliance with local regulations. Join a supportive and inclusive culture that values your ideas and contributions, and help make a real impact in the healthcare industry.

Leistungen

Health Insurance

Professional Growth Opportunities

Dynamic Work Environment

Inclusive Culture

Qualifikationen

• 5+ years of marketing or sales experience in the healthcare sector.
• Strong knowledge of the healthcare landscape in Germany, Austria, and Switzerland.

Aufgaben

• Develop and implement marketing strategies to drive growth.
• Collaborate with sales teams to support product launches and promotions.

Kenntnisse

Marketing Strategy

Digital Marketing

Market Analysis

Sales Collaboration

Ausbildung

Bachelor's degree in Marketing

Master's degree in Marketing

Tools

Salesforce

Pardot

Jobbeschreibung

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Client:

Hologic Inc. Germany

Location:

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

02.05.2025

Expiry Date:

16.06.2025

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Job Description:

Are you a visionary marketer with a passion for healthcare innovation? Do you thrive in dynamic environments and aspire to make a real impact in women's health? Hologic, a global leader in women's health, is looking for a Marketing Manager to steer our Diagnostics business unit in the DACH region (Germany, Austria, and Switzerland).

Join us in our mission to drive better outcomes, transform the patient experience, and pioneer state-of-the-art solutions in the world of diagnostic and medical imaging.

The Marketing Manager will be responsible for the development and execution of the strategic marketing plan to increase market share and revenue within the region. This role requires a deep understanding of the German, Austria, and Switzerland healthcare systems and landscape, as well as knowledge of the Cervical/Molecular diagnostic space. The candidate should be able to work closely with other business functions including sales, regional/country marketing, communications, and market access.

What to expect:

• Participate in strategic planning to support long-term profitable growth opportunities.
• Develop and implement country-specific marketing strategies aligned with the company's overall objectives.
• Implement account-based marketing strategies to drive growth in key accounts.
• Drive digital acceleration across marketing to enhance customer engagement, using tools such as Salesforce and Pardot.
• Conduct market analysis to identify trends, competitive landscape, and market opportunities.
• Collaborate with the sales team to support product launches, promotions, and sales initiatives.
• Create and manage a marketing budget, ensuring effective resource allocation.
• Develop educational and promotional materials for healthcare professionals and customers.
• Liaise with regulatory and legal teams to ensure compliance with regional/local regulations and industry standards.
• Work collaboratively with other business functions to ensure alignment of activities.
• Build and maintain relationships with key opinion leaders and professional associations within the diagnostic field.
• Provide training and support to the sales team on product knowledge and marketing initiatives.

What We Expect:

Knowledge:

• Bachelor's degree in marketing, business, or a related field; Master's degree preferred.
• 5+ years of German/European marketing or sales and marketing experience.
• Experience in Diagnostics business with understanding of clinical microbiology/molecular diagnostics.
• Strong knowledge of customer landscape in Germany, Austria, and Switzerland, including public and private healthcare organizations.
• Understanding of local regulations and compliance requirements in healthcare marketing.
• Proficiency with digital marketing tools and analytics platforms.

What We Offer:

• A dynamic work environment where your ideas lead to tangible impacts.
• Competitive salary and benefits, including health insurance.
• Opportunities for professional growth within a global company.
• A supportive, diverse, and inclusive culture focused on innovation and teamwork.

Ready to join a company where your work will help shape the future of women's health? Apply now to become Hologic's next Marketing Manager for the Diagnostics business unit.

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