Marketing Manager DACH (m/w/d)

JR Germany; Karlsruhe; Vor Ort; EUR 60.000 - 100.000; Vollzeit

Zusammenfassung

An established industry player is seeking a visionary Marketing Manager to lead their Diagnostics business unit in the DACH region. This role is pivotal in driving strategic marketing initiatives aimed at enhancing market share and revenue in women's health. The ideal candidate will possess a strong background in healthcare marketing, particularly in diagnostics, and will thrive in a dynamic environment. With a commitment to innovation and teamwork, this opportunity offers a competitive salary and professional growth within a global company. Join us to make a meaningful impact in women's health!

Leistungen

Health Insurance

Professional Growth Opportunities

Dynamic Work Environment

Inclusive Culture

Qualifikationen

• 5+ years of marketing experience in the healthcare sector.
• Strong understanding of the healthcare landscape in DACH region.

Aufgaben

• Develop and implement marketing strategies for diagnostics.
• Collaborate with sales and marketing teams for product launches.

Kenntnisse

Marketing Strategy

Digital Marketing

Market Analysis

Sales Collaboration

Healthcare Knowledge

Ausbildung

Bachelor's degree in Marketing

Master's degree in Marketing

Tools

Salesforce

Pardot

Jobbeschreibung

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Client:

Hologic Inc. Germany

Location:

Job Category:

Other

EU work permit required:

Yes

Job Views:

2

Posted:

02.05.2025

Expiry Date:

16.06.2025

Job Description:

Are you a visionary marketer with a passion for healthcare innovation? Do you thrive in dynamic environments and aspire to make a real impact in women's health? Hologic, a global leader in women's health, is looking for a Marketing Manager to steer our Diagnostics business unit in the DACH region (Germany, Austria, and Switzerland).

Join us in our mission to drive better outcomes, transform the patient experience, and pioneer state-of-the-art solutions in the world of diagnostic and medical imaging.

The Marketing Manager will be responsible for the development and execution of the strategic marketing plan to increase market share and revenue within the region. This role requires a deep understanding of the healthcare systems and landscape in Germany, Austria, and Switzerland, as well as knowledge of the Cervical/Molecular diagnostic space. The candidate should be able to work closely with sales, regional/country marketing, communications, and market access teams.

What to expect:

• Participate in strategic planning to support long-term profitable growth opportunities.
• Develop and implement country-specific marketing strategies aligned with company objectives.
• Implement account-based marketing strategies to drive growth in key accounts.
• Drive digital acceleration across marketing to enhance customer engagement, using tools such as Salesforce and Pardot.
• Conduct market analysis to identify trends, competitive landscape, and opportunities.
• Collaborate with sales to support product launches, promotions, and sales initiatives.
• Create and manage a marketing budget for effective resource allocation.
• Develop educational and promotional materials for healthcare professionals and customers.
• Ensure compliance with regional/local regulations and industry standards by liaising with regulatory and legal teams.
• Coordinate activities with regional/country marketing, communications, sales, market access, and scientific teams.
• Build and maintain relationships with key opinion leaders and professional associations in diagnostics.
• Provide training and support to the sales team on product knowledge and marketing initiatives.

What We Expect:

Knowledge

• Bachelor's degree in marketing, business, or related field; Master's preferred.
• At least 5 years of marketing or combined sales and marketing experience based in Germany/Europe.
• Experience in Diagnostics, particularly in clinical microbiology/molecular diagnostics.
• Strong understanding of customer landscape in Germany, Austria, and Switzerland, including public and private healthcare organizations.
• Knowledge of local healthcare regulations and compliance requirements.
• Proficiency with digital marketing tools and analytics platforms.

What We Offer:

• A dynamic work environment with impactful opportunities.
• Competitive salary and benefits, including health insurance.
• Opportunities for professional growth within a global company.
• Diverse, inclusive culture focused on innovation and teamwork.

If you're ready to shape the future of women's health, apply now to become Hologic's next Marketing Manager for the Diagnostics business unit.