Marketing Manager DACH (m/w/d)

JR Germany; Halle (Saale); Vor Ort; EUR 55.000 - 85.000; Vollzeit

Zusammenfassung

Join a forward-thinking company as a Marketing Manager, where you'll lead innovative marketing strategies in the healthcare sector. This dynamic role focuses on the Diagnostics business unit, driving growth and engagement across Germany, Austria, and Switzerland. With a commitment to improving women's health, you'll collaborate with cross-functional teams to implement impactful marketing initiatives. Your expertise in digital marketing and understanding of the healthcare landscape will be pivotal in shaping strategies that resonate with healthcare professionals. If you're ready to make a difference, this is the opportunity for you!

Leistungen

Health Insurance

Professional Growth Opportunities

Dynamic Work Environment

Inclusive Culture

Qualifikationen

• 5+ years of marketing experience in the healthcare sector.
• Strong understanding of the healthcare landscape in DACH region.

Aufgaben

• Develop and implement marketing strategies for the Diagnostics business unit.
• Conduct market analysis to identify trends and opportunities.

Kenntnisse

Digital Marketing

Market Analysis

Account-Based Marketing

Salesforce

Pardot

Healthcare Marketing

Customer Engagement

Ausbildung

Bachelor's degree in Marketing

Master's degree in Marketing

Tools

Salesforce

Pardot

Jobbeschreibung

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Are you a visionary marketer with a passion for healthcare innovation? Do you thrive in dynamic environments and aspire to make a real impact in women's health? Hologic, a global leader in women's health, is looking for a Marketing Manager to steer our Diagnostics business unit in the DACH region (Germany, Austria, and Switzerland).
Join us in our mission to drive better outcomes, transform the patient experience, and pioneer state-of-the-art solutions in the world of diagnostic and medical imaging.
The Marketing Manager will be responsible for the development and execution of the strategic marketing plan to increase market share, and revenue within the region. This role requires a deep understanding of the German, Austria and Switzerland healthcare system and landscape and knowledge of the Cervical/Molecular diagnostic space, as well as the ability to work closely with other business functions including sales, regional/country marketing, communications, and market access.
What to expect:

• Participate in strategic planning to ensure long term profitable growth opportunities are supported.
• Develop and implement country-specific marketing strategies aligned with the company's overall objectives.
• Implement account-based marketing strategies to drive growth in key accounts.
• Drive digital acceleration across marketing to create further customer engagement, using tools such as Salesforce and Pardot.
• Conduct market analysis to identify trends, competitive landscape, and market opportunities.
• Collaborate with the sales team to support product launches, promotions, and sales initiatives.
• Create and manage a marketing budget, ensuring effective allocation of resources for maximum impact.
• Develop educational and promotional materials for healthcare professionals and customers.
• Liaise with regulatory and legal teams to ensure compliance with regional / local regulations and industry standards.
• Work collaboratively with other business functions including regional/country marketing, communications, sales, market access, medical & scientific to ensure alignment of activities.
• Build and maintain relationships with key opinion leaders and professional associations within the diagnostic field.
• Provide training and support to the sales team on product knowledge and marketing initiatives

What We Expect
Knowledge

• Bachelor's degree in marketing, business, or a related field; Master's degree preferred.
• 5+ years of German/European based marketing or combination of sales and marketing experience required.
• Experience in Diagnostics business with understanding of clinical microbiology/molecular diagnositcs, required.
• Strong knowledge of customer landscape in Germany Austria and Switzerland, both public and private healthcare organisations.
• Understanding of local regulations and compliance requirements in healthcare related marketing.
• Strong proficiency with digital marketing tools and analytics platforms.

What We Offer:

• A dynamic work environment where your ideas lead to tangible impacts.
• Competitive salary and benefits package, including health insurance
• Opportunities for professional growth and development within a global company.
• A supportive, diverse, and inclusive culture focused on innovation and teamwork.

Ready to join a company where your work will help shape the future of women's health? Apply now to become Hologic's next Marketing Manager for the Diagnostics business unit.

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