Marketing Manager DACH (m/w/d)

JR Germany; Gelsenkirchen; Vor Ort; EUR 60.000 - 100.000; Vollzeit

Zusammenfassung

An innovative company is seeking a visionary Marketing Manager to lead its Diagnostics business unit in the DACH region. This role offers the opportunity to develop and implement strategic marketing plans that drive market share and revenue in women's health. You will collaborate with sales and marketing teams, conduct market analysis, and manage budgets while ensuring compliance with healthcare regulations. Join a dynamic and inclusive culture focused on impactful ideas and growth within a global organization. If you're passionate about making a difference in women's health, this is the role for you.

Leistungen

Health Insurance

Opportunities for Growth

Dynamic Work Environment

Supportive Culture

Qualifikationen

• 5+ years of marketing experience in Germany/Europe.
• Strong understanding of public and private healthcare sectors.

Aufgaben

• Develop and execute strategic marketing plans for the DACH region.
• Drive digital marketing initiatives to enhance customer engagement.

Kenntnisse

Digital Marketing

Market Analysis

Sales Collaboration

Healthcare Marketing Regulations

Ausbildung

Bachelor's degree in marketing or business

Master's degree in marketing or business

Tools

Salesforce

Pardot

Jobbeschreibung

Social network you want to login/join with:

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Client:

Hologic Inc. Germany

Location:

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

02.05.2025

Expiry Date:

16.06.2025

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Job Description:

Are you a visionary marketer with a passion for healthcare innovation? Do you thrive in dynamic environments and aspire to make a real impact in women's health? Hologic, a global leader in women's health, is looking for a Marketing Manager to lead our Diagnostics business unit in the DACH region (Germany, Austria, and Switzerland).

Join us in our mission to drive better outcomes, transform the patient experience, and pioneer state-of-the-art solutions in diagnostics and medical imaging.

The Marketing Manager will be responsible for developing and executing strategic marketing plans to increase market share and revenue within the region. This role requires a deep understanding of the healthcare systems in Germany, Austria, and Switzerland, knowledge of the Cervical/Molecular diagnostic space, and the ability to collaborate with sales, regional/country marketing, communications, and market access teams.

What to expect:

• Participate in strategic planning to support long-term profitable growth.
• Develop and implement country-specific marketing strategies aligned with company objectives.
• Implement account-based marketing strategies for key accounts.
• Drive digital marketing initiatives to enhance customer engagement, utilizing tools like Salesforce and Pardot.
• Conduct market analysis to identify trends, competitors, and opportunities.
• Support product launches, promotions, and sales initiatives in collaboration with the sales team.
• Create and manage marketing budgets for optimal resource allocation.
• Develop educational and promotional materials for healthcare professionals and customers.
• Coordinate with regulatory and legal teams to ensure compliance with regional regulations.
• Collaborate with various business functions to align activities.
• Build relationships with key opinion leaders and professional associations.
• Provide training and support to the sales team on product knowledge and marketing strategies.

What We Expect:
Knowledge:

• Bachelor's degree in marketing, business, or related field; Master's preferred.
• 5+ years of marketing or combined sales and marketing experience in Germany/Europe.
• Experience in diagnostics, particularly clinical microbiology/molecular diagnostics.
• Strong understanding of customer landscape in Germany, Austria, and Switzerland, including public and private healthcare sectors.
• Knowledge of healthcare marketing regulations and compliance.
• Proficiency with digital marketing tools and analytics platforms.

What We Offer:

• A dynamic work environment with impactful ideas.
• Competitive salary and benefits, including health insurance.
• Opportunities for growth within a global company.
• Supportive, diverse, and inclusive culture focused on innovation and teamwork.

Ready to help shape the future of women's health? Apply now to become Hologic's next Marketing Manager for the Diagnostics business unit.
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