Marketing Manager (DACH)

Are you a great all-round marketing professional with skills across the marketing mix? Are you a great communicator with excellent organisational skills? Do you get a kick from seeing campaigns through from inception to deployment?

Then maybe you belong with us.

We’re searching for a Marketing Manager in Munich to join our team of free thinkers and collaborators.

We are looking for a free-thinking, soulful and passionate brand & marketing leader to be a part of the fastest growing hospitality segment in Europe and act as the lynchpin between our Central Marketing Team and our on-property teams in the DACH region. Reporting to the Head of Marketing, you’ll be key in deploying marketing activities for our properties in Berlin, Munich & Zurich.

You’ll also advise our Central Team on web page updates, assist with marketing and communications activities within the hotels, and work closely with local partners and agencies to support the commercial success of all three properties in local, national and international markets.

A role less ordinary.

• Create and execute regional and property level marketing plans covering outdoor, social, partnerships, membership and community-based activities.
• Development and implementation of overarching and integrated brand-led campaigns for our DACH properties to raise front-of-mind awareness and drive revenue.
• Deployment of integrated communications activity for seasonal as well as ad hoc promotional campaigns with a particular focus on Locke at East Side Gallery (Berlin), Schwan Locke & WunderLocke (Munich) & Locke am Platz (Zurich).
• Pinpoint new media opportunities in the DACH market which can support communications requirements to ensure that we target the right audience in local, national and international markets.
• Act as key contact between our DACH properties and our edyn Central Marketing Team.
• Supporting the Central Marketing Team in translating and proof-reading copy for web, campaigns and other media.
• To act as Locke brand guardian for all aspects of marketing & communications ensuring that all activities are aligned with the brand guidelines.

Who you are.

• At least 5 years’ marketing or communications experience working in hotel sector is preferable (travel, lifestyle, retail or food & beverage sector experience also considered).
• A strong command of both written and spoken German and English is required; additional languages an asset.
• Experience of working within the Munich area or wider DACH market.
• Strong range of connections and contacts desirable but not essential.
• Project management and marketing expertise across the full comms mix.
• Commercial acumen.
• Analytical mindset, with obsessive attention to detail.

In return we offer you a bonus scheme, holidays (including the option to buy more if you want them), wellbeing benefits (Cash Plan and an Employee Assistance Programme), free nights in our properties, awesome recognition schemes, pension (the tax efficient way), company sick pay and further benefits tailored to your individual needs.

We believe in working flexibly – this includes flexibility in work location, working days (including weekends and bank holidays in operations) and working hours. This may be ad hoc or permanent flexibility. Ask your recruiting manager or see our careers page for more information.

• This role is a permanent, full-time position and we are looking for the incumbent to be in the role as soon as possible.
• Based on property in Munich (but with flexibility to balance between working from home and being on property).
• Flexibility is required to travel to Berlin and Zurich, as well as the London and Bristol offices when required.
• Our core working hours are (09:00 to 17:30), but a flexible approach will be required to support the ongoing needs of the business.

About edyn

Our vision is to create sanctuaries across European cities, which provide a sense of belonging to the free-thinking urbanite in all of us. Each of our brands – Locke, Cove and SACO– is firmly rooted in the local neighbourhood, offering vibrant experiences and connections which nourish and enliven the soul. To find out more about what it’s like to work at edyn, visit.

Diversity, Equity, and Inclusion Statement

edyn’s Purpose is to build brands designed around Soulful Hospitality -we create sanctuaries where free thinkers can nourish and enliven their souls. This is only possible if the growth of our company is centred around a deep respect for humanity. Everyone at edyn should feel free and safe to express their ideas, state their opinions and share their lived experiences in an environment of openness, tolerance, and curiosity.

This principle sits at the heart of our approach to improving diversity and inclusion. We have established goals and supporting commitments which will help us ensure that everyone in edyn feels a sense of belonging, regardless of their background or identity.

We are on a DEI journey that we have yet to complete, and we acknowledge our failures or weaknesses as we discover them. Our principle & goals are clear, and we travel together to seek to drive change, evolve ourselves and the edyn community.