Marketing Manager Conversion Optimization - FTC, EU Gift Cards

TN Germany; München; Vor Ort; EUR 45.000 - 85.000; Vollzeit

Zusammenfassung

An established industry player is seeking a Marketing Manager to enhance the gift card shopping experience. This dynamic role involves analyzing customer behavior, optimizing product detail pages, and collaborating with cross-functional teams to drive conversion rates. The ideal candidate will leverage data insights to create impactful marketing strategies and improve user engagement. Join a diverse team dedicated to delivering exceptional customer experiences across Europe, where your contributions will directly influence the growth of the gift card business. If you're passionate about data-driven marketing and eager to tackle challenges, this opportunity is perfect for you.

Qualifikationen

• Bachelor's degree required; few years of professional experience preferred.
• Experience with data analysis and marketing strategies is essential.

Aufgaben

• Own and execute the conversion optimization roadmap for gift card pages.
• Analyze customer data to improve usability and conversion rates.
• Design A/B experiments to test new experiences and provide recommendations.

Kenntnisse

Data Analysis

Conversion Optimization

Marketing Strategy

Project Management

Ausbildung

Bachelor's Degree

Tools

Excel

Tableau

Jobbeschreibung

Social network you want to login/join with:

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Client:

Amazon EU SARL (Germany Branch)

Location:

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

b71a4ab06df6

Job Views:

2

Posted:

30.04.2025

Expiry Date:

14.06.2025

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Job Description:

Do you have a great feel for what customers need and love? Do you have a knack for data? Then join us as Marketing Manager as part of the Amazon EU Gift Cards team in Munich!

We're looking for someone to make our gift card shopping experience the best it can be. You'll analyze how customers shop and work with our design and insights teams to improve our gift card pages, making them easier to browse and buy from. Your work will directly influence how people find and purchase gift cards, whether they're treating themselves or shopping for others.

As the ideal candidate, you'll be a data-driven expert who thrives on using metrics and customer insights to uncover and deliver opportunities. You'll optimize content to overcome customer barriers, leveraging mechanisms to scale the work you deliver.

If you're ready to tackle challenges head-on, think outside the box, and contribute to the growth of our dynamic Gift Cards business, we want to hear from you. Join us in our quest to create inspiring and convenient gifting engagement for customers across Europe!


Key job responsibilities
- Own and execute the conversion optimization roadmap for Amazon's gift card product detail pages across Europe
- Analyze qualitative and quantitative customer data to identify opportunities for improving product detail page usability and conversion rates
- Design, implement, and analyze A/B experiments to test new experiences and provide data-driven launch recommendations to leadership
- Lead the launch of new gift card products and designs, ensuring quality standards and timely delivery
- Review instock and buyability metrics to ensure availability of our products.
- Build and maintain strong partnerships with design, operations, business intelligence, product, and marketing teams
- Create or collaborate with our Marketing team to create marketing campaigns that increase traffic to our detail pages
- Monitor and report on business metrics and marketing performance, contributing insights to executive business reviews for EU and Global Gift Cards leadership
- Develop and implement process automation solutions to optimize business operations and support sustainable growth

A day in the life
While no two days are the same in this role, here's what you can typically expect to work on:
- Analyze customer insights and sales performance data to drive strategic decisions
- Evaluate and prioritize time-sensitive requests, coordinating solutions across multiple teams
- Develop and optimize product detail page content and technical configurations to enhance discoverability
- Partner with marketing operations, design and business intelligence teams to create and optimize customer-facing content and test their effectiveness through experiments.
- Contribute to leadership documents to shape marketing strategy and to inspect performance metrics.

About the team
As the EU Gift Cards team, we own the sales of both Amazon-branded gift cards and those from major retail partners (such as Apple, Uber, and Google) across the Amazon store. In your role, you will closely collaborate with our local marketing and operations teams, as well as with global teams, such as design and business intelligence.

We're a pan-EU team with our primary hubs in London and Munich. We take pride in our diverse, international environment, commitment to talent development, and maintaining a high bar for customer experience.

We are part of the wider Payment Products organization, which is also home to the Amazon Credit Card and Installments businesses, positioning us within Amazon's growing payment solutions ecosystem.

BASIC QUALIFICATIONS

- Bachelor's degree
- Few years professional experience
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience contributing to cross-functional projects or programs
- Experience using data and metrics to measure impact and determine improvements

PREFERRED QUALIFICATIONS

- Experience in marketing, conversion optimization, or marketing research
- Experience managing diverse and complex sets of data, including customer segments and online campaign metrics
- Experience presenting ideas to various levels of an organization to gain support for initiatives
- Experience managing and measuring marketing performance in various channels
- Experience in designing and executing experiments to improve customer experience