Marketing Manager (all) - B2B & Events

mediaire GmbH; Berlin; Vor Ort; EUR 40.000 - 70.000; Vollzeit

Zusammenfassung

Ein innovatives Unternehmen sucht einen kreativen Marketingprofi, der für die Planung und Organisation von Messen und Konferenzen in der DACH-Region verantwortlich ist. In dieser spannenden Rolle werden Sie B2B-Kampagnen umsetzen, Inhalte für verschiedene Kanäle erstellen und die Website verwalten. Sie arbeiten eng mit einem motivierten Team zusammen, um die Marke weiterzuentwickeln und neue Strategien zu entwickeln. Diese Position bietet Ihnen die Freiheit, remote oder in einem inspirierenden Büro in Berlin-Kreuzberg zu arbeiten. Wenn Sie eine Leidenschaft für medizinische und technische Themen haben und gerne in einem dynamischen Umfeld arbeiten, ist dies die perfekte Gelegenheit für Sie.

Leistungen

Urban Sports Club membership

Free drinks and snacks

Qualifikationen

• Abgeschlossenes Studium in Kommunikation oder Betriebswirtschaft.
• Erfahrung im operativen B2B-Marketing, idealerweise im Tech- oder Start-up-Umfeld.

Aufgaben

• Planung und Organisation von Konferenzen und Messen in der DACH-Region.
• Entwicklung von Inhalten für soziale Medien und E-Mail-Marketing.

Kenntnisse

B2B Marketing

Content Creation

Performance Marketing

KPI Tracking

Project Management

Communication Skills

Creativity

Technical Understanding

Language Skills (German C1, English)

Ausbildung

Degree in Communication

Degree in Business Administration

Tools

WordPress

Canva

Jobbeschreibung

ABOUT THE ROLE

Are you passionate about planning and organizing trade fairs? In this role, you will be responsible for organizing conferences and trade fairs in the DACH region, executing B2B campaigns, and creating content for various channels. Additionally, you will manage the website, develop multimedia content, and collaborate closely with our team and external partners to further develop the mediaire brand.

Sounds like you? We look forward to your application!

YOUR RESPONSIBILITIES

• Planning & Organizing Conferences and Trade Shows: Take charge of logistics and communication in the DACH region in close collaboration with the Marketing Director. With tailored visitor engagement concepts and creative ideas, we ensure a standout presence that sets our booth apart.
• Executing B2B Campaigns: Coordinate cross-media campaigns for lead generation across digital and traditional channels. We focus on customized approaches to target potential customers effectively and generate new business opportunities.
• Content Creation & Communication: Develop targeted content for social media, email marketing, and other channels. By combining proven formats with fresh ideas, we ensure optimal audience engagement.
• Website Management (WordPress): Update content, create landing pages, and continuously optimize structure and usability to deliver a seamless and engaging online experience.
• Developing Multimedia Content: Create and brief content while coordinating freelancers and agencies for content and design projects to produce fresh and compelling formats.
• Brand Development & Market Analysis: Support the development of new positioning strategies and conduct market analysis to enhance the mediaire brand, always keeping an eye on emerging trends and solutions.
• Analysis & Optimization: Evaluate key performance indicators (KPIs) and derive optimization strategies to continuously improve performance and implement innovative measures.

YOUR BACKGROUND

• You have a completed degree in Communication, Business Administration, or a related field and already have relevant experience in operational B2B marketing—ideally in a tech or start-up environment, an agency, or a dynamic B2B sector.
• You are a creative organizational talent who can confidently manage external partners and enjoys working in a structured way.
• You have solid knowledge of performance marketing and KPI tracking and understand what works. (Bonus: Experience in implementing and optimizing performance marketing campaigns.)
• You have a good technical understanding of WordPress or similar web applications and can independently make quick adjustments and manage content.
• You have a strong visual sense and can create marketing assets using tools like Canva.
• You are passionate about medical and technical topics and can communicate them clearly and precisely.
• You have excellent German skills (at least C1) and business-fluent English—additional language skills in Italian, Spanish, or French are a plus.

WHAT YOU CAN EXPECT

• Focus on what matters: At our company, competence, personality, and commitment are more important than formalities or the study program you chose.
• Your Impact:Your work helps make disease diagnosis faster, more precise, and more manageable.
• Your Team:Join a highly motivated, interdisciplinary team with fast decision-making processes and a collaborative atmosphere.
• Freedom to choose:Work remotely or from our office in Berlin-Kreuzberg—whatever suits you best.
• Perks: Urban Sports Club membership & free drinks and snacks in the office.