Marketing Manager

KIWI Vapor; Stuttgart; Remote; EUR 72.000 - 83.000; Vollzeit

Zusammenfassung

A leading company in e-cigarette production seeks a creative Marketing Manager for a brand launch in Germany. The role involves driving direct-to-consumer engagement through innovative marketing strategies and managing various promotional campaigns while ensuring brand alignment with the central marketing team in Croatia.

Leistungen

Dynamic and inclusive work environment

Competitive base salary

Bonus potential

Opportunities for professional growth

Collaborative and entrepreneurial culture

Qualifikationen

• Minimum 5 years of experience in FMCG, lifestyle, or youth-focused brands.
• Strong understanding of B2C sales dynamics and touchpoint marketing.
• Fluent in English for international communication.

Aufgaben

• Plan and execute sampling campaigns, festivals, pop-ups, and nightlife activations.
• Manage local social media calendars and content execution.
• Lead influencer outreach, promo drops, and content seeding.

Kenntnisse

Social media management

Influencer collaborations

B2C sales

Guerilla marketing tactics

Brand building

Jobbeschreibung

As a leader in the production and distribution of e-cigarettes and smoke-free devices, we are committed to revolutionizing the industry through innovation, excellence, and a smoke-free future. We are currently looking for a creative, energetic, and sales-driven Marketing Manager to lead the brand launch in Germany through direct-to-consumer engagement and impactful marketing initiatives.

The Role

This role is focused on creating visibility, buzz, and community-level activation to support the successful introduction of our brand in the German market. We’re looking for a hands-on marketing lead with a proven track record in social media management, live brand experiences, influencer collaborations, and B2C sales initiatives. The role demands a high-energy personality with both strategic thinking and executional excellence.

Workplace

This is a remote position; however, occasional travel to our headquarters in Croatia will be required for key meetings and alignment with the central marketing team.

Key Responsibilities

• Plan and execute sampling campaigns, festivals, pop-ups, and nightlife activations
• Manage local social media calendars and content execution in collaboration with HQ
• Lead influencer outreach, promo drops, and content seeding
• Coordinate with agencies for B2C promotions, event setup, and execution
• Report on key performance indicators including reach, engagement, conversion, and brand recall
• Own B2C sales performance across direct selling initiatives
• Ensure brand alignment with central HQ for visuals, messaging, and tone

Profile

• Minimum 5 years of experience in FMCG , lifestyle, or youth-focused brands
• Strong understanding of B2C sales dynamics and touchpoint marketing
• Deep knowledge of the German influencer landscape, events scene, and guerilla marketing tactics
• Energetic, sales-driven personality capable of combining brand building with commercial delivery
• Fluent in English ; able to communicate effectively in an international work environment

What We Offer

• A dynamic and inclusive work environment that values diversity and innovation
• Full-time contract
• Competitive base salary of €72,000 / year (€6,000 / month) , with bonus potential up to €12,000
• Opportunities for professional growth and development with ongoing training and support
• A chance to be part of an exciting brand launch and shape its local success
• A collaborative and entrepreneurial culture that encourages creativity, ownership, and bold execution