Marketing Manager

The Foggy Dog; Sachsen-Anhalt; Hybrid; USD 50.000 - 90.000; Vollzeit

Zusammenfassung

An innovative firm is seeking a Marketing Manager to drive growth through performance-driven strategies in a vibrant e-commerce environment. This role is pivotal in managing influencer and affiliate marketing efforts, optimizing brand collaborations, and curating engaging content. You'll lead a creative team, ensuring alignment with broader marketing objectives while making a significant impact on a mission-driven brand. If you're passionate about pets and eager to contribute to a fast-growing company, this opportunity is perfect for you!

Leistungen

Medical, Dental and Vision Insurance

401(k) with Company Matching

Paid Vacation, Holidays and Sick Leave

Generous Product Allowance

Bring Your Dog to Work

Qualifikationen

• 4-6 years of marketing experience focused on DTC strategy.
• Proven track record in managing successful campaigns.
• Strong organizational and project management skills.

Aufgaben

• Support execution of integrated DTC marketing campaigns.
• Manage creator network and optimize performance.
• Cultivate relationships with influencers aligned with brand.

Kenntnisse

DTC Marketing Strategy

Influencer Marketing

Content Creation

Data Analysis

Project Management

Brand Collaborations

Social Media Management

Affiliate Marketing

Ausbildung

BA/BS Degree

Certifications in Marketing

Tools

Shopify

Google Analytics

Refersion

ShareASale

Jobbeschreibung

Job Title: Marketing Manager.
Location: San Francisco, CA (Hybrid).
Reports to: VP of Marketing & Ecommerce.

About The Foggy Dog:
At The Foggy Dog, we believe your best friend deserves the best. That’s why we are passionate about making high-quality pet accessories that are as beautiful as they are functional. And, every order helps a pup in need: we are proud to have provided over 400,000 pounds of food to rescue shelters since our launch. Our products are available at www.thefoggydog.com and in over 800 brick and mortar retailers.

We are a small (but mighty!) female-founded team based in San Francisco. We are looking for candidates who thrive in a creative, energetic, data-driven environment and share our values of collaboration, communication, and positivity. This role offers the opportunity to make a huge impact in a fast-growing ecommerce company.

About the Role:

As our Marketing Manager, you will support the execution of performance-driven marketing strategies to drive growth and customer loyalty with a particular emphasis on our affiliate and influencer channels, brand collaborations, and content curation. This role reports to our VP of Marketing and is based in San Francisco (we are in-office twice a week).

Key Responsibilities:

• Support the VP of Marketing and Ecommerce in the execution of integrated DTC marketing campaigns for new product launches, seasonal moments, and brand storytelling.
• Own and manage our creator network to deliver weekly assets for paid and owned channels.
• Own and optimize performance across brand ambassadors, brand collaborations, influencers, and events.
• Analyze performance to inform data-backed decisions and improve ROI.
• Stay informed on pet industry trends, DTC marketing, and customer behavior to identify new opportunities.

Content Curation:

• Own our content creator network to generate high-quality, versatile creative for use in paid ads, website, social, and emails.
• Responsible for sourcing, briefing, and onboarding of photographers and UGC creators. Review and provide feedback on the content, ensuring alignment with our brand requirements.
• Oversee budget tracking and payments related to content production and vendor partnerships.
• Our goal is to produce 8 assets per week with a mix of UGC, designed assets and videos.

Influencer Marketing:

• Identify, connect with, and cultivate relationships with promising influencers who are engaged dog parents and are aligned with our brand values, aesthetic and marketing goals.
• Own influencer outreach & communications, including initial pitches, contracts, and support requests as well as the influencer gifting process.
• Monitor participating influencers’ accounts to ensure timely follow through and accurate tagging of the brand.
• Track campaign performance, monitor budgets, and manage payments to partners.

Brand Collaborations & Events:

• Support brand collaboration efforts in partnership with the VP of Marketing, including project management, cross-functional coordination, and briefing support.
• Manage execution of brand events, from planning and logistics to post-event follow-up and measurement.
• Events may include influencer meet-ups, The Foggy Dog-hosted events, brand partnerships and more.

Affiliate & Ambassador Programs:

• Manage our popular Brand Ambassador program with the goal of engaging and growing our community of 500+ loyal ambassador pups.
• Creatively engage with our ambassador community including: focus groups, gifting, product testing, our monthly newsletter, sponsored photo shoots, ambassador-only social channels, fun monthly challenges, etc.
• Execute monthly brand ambassador commission payments and monitor coupon code usage to maintain program accuracy and performance.
• Support ShareASale affiliate opportunities, including partner recruitment and performance monitoring.

Team Leadership:

• This role will oversee and directly manage the Social Media Manager, providing strategic direction, mentorship, and day-to-day support to ensure social efforts align with and amplify broader marketing objectives.

Qualifications:

• 4-6 years of marketing experience with a strong focus on direct-to-consumer (DTC) strategy and execution.
• Proven track record of managing successful campaigns across influencer/affiliate marketing, events, and brand collaborations.
• Experience using Shopify, Refersion, ShareASsale and other marketing tech platforms.
• Creative thinker with a strong eye for brand and design, and the ability to collaborate with brand and influencer partners.
• Analytical mindset with experience reporting on KPIs and using insights to optimize performance.
• Strong organizational and project management skills with attention to detail.
• Previous management experience.
• Passion for pets and mission-driven brands.

Nice to Have:

• Experience in the pet, lifestyle, or giftable goods space.
• Background in eCommerce.
• Prior experience at a fast-growing or digitally native brand.

We offer a comprehensive package including:

• Competitive salary and bonus.
• Medical, dental and vision insurance.
• 401(k) with company matching.
• Paid vacation, holidays and sick leave.
• Generous Foggy Dog product allowance.
• The ability to bring your dog to work (please do!).

About You:

• BA/BS degree required; additional certifications in marketing, analytics or ecommerce a plus.
• 5–8 years of experience in marketing with a strong foundation in both brand and performance marketing.
• Proven experience supporting or managing key aspects of a high-growth ecommerce business.
• Hands-on experience with Shopify, Google Analytics, influencer, event planning and partnership management.
• Skilled in creating and presenting marketing plans, managing timelines, and collaborating cross-functionally to drive initiatives forward.
• A collaborative team player who values communication, constructive feedback, and shared success.
• Comfortable using data to inform decision-making and eager to dig into reporting and analytics to drive performance.
• Detail-oriented and organized—you know the small things make a big difference in marketing execution.
• Deeply customer-focused and always looking for ways to elevate the brand experience based on insights and feedback.
• Solution-oriented and resourceful, with a mindset that embraces change and continuous improvement.
• Positive, proactive, and not afraid to roll up your sleeves to get things done.
• And yes… you love dogs!

To Apply:

To apply, please submit your resume and a cover letter to [e-mail] with “Marketing Manager” in the subject line. We are a small team and every hire has a huge impact on the company, so tell us what inspires you to want to join our team. Please note that we will not evaluate resumes without cover letters.

We believe a diversity of viewpoints, experiences, and backgrounds make our team stronger. The Foggy Dog is proud to be an equal opportunity employer (EEO) that welcomes applicants and employees of all genders, races, backgrounds, orientations and nationalities.