Marketing Manager

Eviivo; Deutschland; Hybrid; EUR 40.000 - 80.000; Vollzeit

Zusammenfassung

An established industry player is seeking a dynamic digital marketing professional to lead their marketing efforts in the DACH region. This role involves translating content, optimizing SEO strategies, and executing impactful marketing campaigns. You will engage with industry stakeholders, manage social media content, and organize events to drive lead generation. With a focus on personal and professional growth, this hybrid position offers a chance to influence the company's strategy while working within a passionate team dedicated to customer success. If you thrive in a fast-paced environment and are eager to make a difference, this opportunity is perfect for you.

Leistungen

25 paid holidays per year

National and local bank holidays

Challenging and diversified tasks

Great company culture

Opportunity to influence company strategy

Qualifikationen

• 2+ years of experience in digital marketing with a focus on the DACH market.
• Native level of German and fluent English required.

Aufgaben

• Manage marketing activities for the DACH market, including content translation.
• Develop and execute major marketing campaigns, analyzing performance.

Kenntnisse

Digital Marketing

SEO

Content Creation

Email Marketing

Networking

Analytics

Presentation Skills

Ausbildung

Master’s degree in Marketing

Tools

Google Analytics

Email Campaign Management Tools

Jobbeschreibung

eviivo is an award-winning, cloud-based booking and property management platform. We help hotels and independent accommodation providers showcase their properties, manage their reservations and connect with guests.

Its flagship product, eviivo suite, aims to provide hoteliers and hosts with a convenient all-in-one solution that makes it easy for them to manage online bookings, guests and travel agencies. Today, eviivo’s customer base consists of 30,000 small independent B&Bs, guesthouses, vacation rentals and hotels using eviivo suite day-in day-out to run their business.

We operate in the UK, Ireland, France, Spain, Portugal, Italy, Germany and North America.

With a culture focused on staff development, a passion for helping the brilliant businesses we represent and a clear vision for growth, we think eviivo has a lot to offer.

Responsibilities

You will be responsible for the marketing activities for the DACH market and for supporting sales initiatives on that territory.

Day-to-day:

1. Translate various pieces of content from English to German and adapt them to the DACH market (crucial task on a weekly basis). This includes emails, articles, white papers, case studies, customer testimonials, social media and videos.
2. Responsible for improving website SEO through keyword optimisation, backlink building and relevant content generation, among other techniques.
3. Work with external parties or platforms to continue to develop a strong leads database to target.

Marketing Campaigns:

1. Use existing collateral to develop and maintain eviivo’s tone of voice across the website, email campaigns, and event invites, tailored to engage our target audience effectively.
2. Lead, develop and execute 1 of 4 major marketing campaigns per year, focusing on creativity, impact, and measurable outcomes.
3. Analyse campaign performance to inform and optimise future marketing strategies.
4. Build highly targeted email sequences as part of a marketing or specific sales campaign.

Strategic Networking & Partnership Development:

1. Engage with industry stakeholders and potential leads through effective networking at events, through social networks and via partnerships.
2. Forge and nurture strategic partnerships and influencers that contribute to our growth and market presence.
3. Develop and execute collaborative campaigns that drive engagement and lead generation.

Social Media:

1. Work with the social media manager to develop strong content for DACH.
2. Create and translate video content for social media based on a strong understanding of eviivo Suite.
3. Stay up-to-date with competitors and travel tech trends on social media.

Event Management:

1. Organise bespoke events tailored to attract and engage target prospects and partners, ensuring alignment with our strategic growth objectives.
2. Assess the effectiveness of these events in terms of ROI and adjust strategies as necessary.
3. Build, host and present webinars based on a thorough understanding of the eviivo suite.
4. Ensure continuous development of new leads through events and social media.

About You

1. Eligible to work in Germany
2. Master’s degree diploma in marketing is required
3. 2 years of experience in digital marketing
4. Languages: you must have a native level of German (written and spoken) and an fluent level of English (written and spoken)
5. Comfortable and engaging when presenting eviivo suite on webinars, podcasts, events…
6. Easy communication style internally, desire to share as work progresses to ensure entire team is kept abreast of campaign progression.
7. Tech-savvy
8. Self-motivated and comfortable with working under pressure as well as a team player working closely with the Marketing & Sales teams.
9. A first experience with Google Analytics, and other analytics and reporting tools
10. A first experience with email marketing, email campaign management and copywriting
11. A first experience managing SEM/PPC, SEO, display, retargeting, affiliates, CRM and social

What The Company Offers

1. A permanent full-time job
2. 25 paid holidays per year plus the national and local bank holidays
3. Hybrid role from Düsseldorf area.
4. Challenging and diversified tasks with the opportunity to influence the strategy of the company as it grows on the DACH market
5. A team focused on a passion to win with a complete focus on our customers being top priority
6. A great company culture together with smart, driven and social people

To apply for this position please email our HR team with a copy of your CV and the job title in the subject line.