Marketing Manager

KIWI Vapor; Essen; Remote; EUR 72.000; Vollzeit

Zusammenfassung

KIWI Vapor, a leader in smoke-free devices, seeks a Marketing Manager to spearhead a brand launch in Germany. This remote role combines creativity and strategic execution, focusing on community engagement and B2C tactics, with a competitive salary and bonus potential. The ideal candidate will have extensive marketing experience and influencer landscape knowledge.

Leistungen

Opportunities for professional growth

Dynamic and inclusive work environment

Support with ongoing training

Chance to shape brand success

Qualifikationen

• Minimum 5 years of experience in FMCG, lifestyle, or youth-focused brands.
• Strong understanding of B2C sales dynamics and touchpoint marketing.
• Fluent in English; strong communication skills in international environments.

Aufgaben

• Plan and execute sampling campaigns, festivals, and pop-ups.
• Manage local social media calendars and content execution.
• Lead influencer outreach and coordinate B2C promotions.

Kenntnisse

Social media management

B2C sales dynamics

Influencer collaborations

Guerilla marketing tactics

Jobbeschreibung

As a leader in the production and distribution of e-cigarettes and smoke-free devices, we are committed to revolutionizing the industry through innovation, excellence, and a smoke-free future. We are currently looking for a creative, energetic, and sales-driven Marketing Manager to lead the brand launch in Germany through direct-to-consumer engagement and impactful marketing initiatives.

The Role

This role is focused on creating visibility, buzz, and community-level activation to support the successful introduction of our brand in the German market. We’re looking for a hands-on marketing lead with a proven track record in social media management, live brand experiences, influencer collaborations, and B2C sales initiatives. The role demands a high-energy personality with both strategic thinking and executional excellence.

Workplace

This is a remote position; however, occasional travel to our headquarters in Croatia will be required for key meetings and alignment with the central marketing team.

Key Responsibilities

• Plan and execute sampling campaigns, festivals, pop-ups, and nightlife activations
• Manage local social media calendars and content execution in collaboration with HQ
• Lead influencer outreach, promo drops, and content seeding
• Coordinate with agencies for B2C promotions, event setup, and execution
• Report on key performance indicators including reach, engagement, conversion, and brand recall
• Own B2C sales performance across direct selling initiatives
• Ensure brand alignment with central HQ for visuals, messaging, and tone

Profile

• Minimum 5 years of experience in FMCG , lifestyle, or youth-focused brands
• Strong understanding of B2C sales dynamics and touchpoint marketing
• Deep knowledge of the German influencer landscape, events scene, and guerilla marketing tactics
• Energetic, sales-driven personality capable of combining brand building with commercial delivery
• Fluent in English ; able to communicate effectively in an international work environment

What We Offer

• A dynamic and inclusive work environment that values diversity and innovation
• Full-time contract
• Competitive base salary of €72,000 / year (€6,000 / month) , with bonus potential up to €12,000
• Opportunities for professional growth and development with ongoing training and support
• A chance to be part of an exciting brand launch and shape its local success
• A collaborative and entrepreneurial culture that encourages creativity, ownership, and bold execution