Marketing Manager

SBG Associates; Berlin; Vor Ort; EUR 85.000 - 98.000; Vollzeit

Zusammenfassung

A global technology firm based in Berlin is seeking a motivated Senior Customer Marketing Manager to lead and execute go-to-market strategies. The ideal candidate will have a minimum of 4 years in B2B marketing, fluency in English and German, and a strong understanding of technical product lines. Join a purpose-driven organization where you can directly impact safety for frontline responders. Competitive salary offered.

Qualifikationen

• Minimum 4 years’ experience in B2B Marketing or Sales.
• Strong background in product portfolio management.
• Ability to understand complex technical product lines.
• Flexibility to travel across Europe.

Aufgaben

• Develop and execute demand creation programs and product launches.
• Partner with Sales and Channel teams to drive growth.
• Conduct market research to track competitor activity and customer needs.
• Collaborate with teams to produce impactful sales tools and content.

Kenntnisse

B2B Marketing

Product portfolio management

Negotiation skills

Customer engagement

Strategic thinking

Fluency in English

Fluency in German

Ausbildung

Bachelor’s degree in Marketing or relevant field

Jobbeschreibung

Overview

Senior Customer Marketing Manager

€85,000 (depending on experience)

Berlin

Are you someone who’s passionate, motivated, and driven to make an impact?

This opportunity could be the perfect next step in your career.

The organisation is purpose-driven and committed to innovation and technology that protect people and assets worldwide. Their mission is clear: to help ensure individuals can return home safely every day. They are relentless in solving their customers’ biggest challenges, and now they’re looking for a Customer Marketing Manager to join their EMEA team.

The Position

As Customer Marketing Manager, you will lead and execute the go-to-market strategy for specific product portfolios and market segments. This role focuses on:

• Driving revenue growth
• Expanding gross margin
• Enhancing customer engagement

You’ll do this through demand generation, strategic marketing programs, and close collaboration with internal teams and external partners.

This role reports to the Senior Marketing Manager, EMEA – First Responder & Milipol and involves working closely with Product Line Managers, Software Developers, Pricing, OPEX, Sales, MarCom, and Channel Partners.

Responsibilities

Go-to-Market Strategy & Execution

• Develop and execute demand creation programs, training initiatives, and new product launches.
• Own go-to-market strategies for assigned geographies and product lines.
• Partner with Sales and Channel teams to drive growth through customer-facing activities and strong technical support.
• Track success via KPIs and adjust tactics where needed.

Revenue Growth & Demand Generation

• Design and implement strategies to increase revenue through innovative marketing programs.
• Build targeted demand generation initiatives tailored to regions, segments, and customer personas (e.g., firefighters).
• Support and train channel partners to expand reach and effectiveness.
• Manage pricing processes and approvals.

Market Intelligence & Strategy Development

• Conduct market research to track competitor activity, customer needs, and industry trends.
• Analyse market size, growth rates, and share to inform strategy.
• Share insights with cross-functional teams to support planning and execution.

Content Development & Communications

• Collaborate with MarCom, PR, and Creative teams to produce impactful sales tools and promotional content.
• Manage digital and offline marketing campaigns, trade shows, and thought-leadership initiatives.
• Own and maintain product and market web content across core languages.

Sales & Internal Enablement

• Train and enable Sales, Inside Sales, and Customer Service teams on product knowledge and go-to-market processes.
• Ensure cross-functional alignment with Product, Software, Supply Chain, and After-Sales teams.
• Support channel enablement and skills development initiatives.

Qualifications

Required

• Minimum 4 years’ experience in B2B Marketing or Sales.
• Strong background in product portfolio management.
• Strategic thinker with entrepreneurial mindset.
• Ability to understand complex, technical product lines.
• Experience working cross-functionally and across geographies.
• Strong presentation, customer engagement, and negotiation skills.
• Results-focused with proven execution discipline.
• Fluent in English and German.
• Flexibility to travel across Europe (UK, France, Germany).

Education

• Bachelor’s degree in Marketing or a relevant technical discipline.
• Alternatively, equivalent practical experience in marketing, product management, or business development.

This role offers the chance to innovate and directly impact the safety of frontline responders. Sound interesting? We would love to speak with you! Press apply or send your CV over to [e-mail]