Marketing Manager

CitNOW Group; Berlin; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

CitNOW Group is seeking a Marketing Manager to drive marketing campaigns in the DACH region. This role offers autonomy to develop strategies that enhance demand generation and customer retention while fostering an inclusive, team-oriented workplace. The candidate must have relevant experience and be fluent in both German and English.

Leistungen

Flexible work hours

Additional paid leave for wellness

Continuous learning opportunities

Qualifikationen

• 3-5 years of relevant marketing experience.
• Fluency in German and English essential.
• Data-driven with attention to detail.

Aufgaben

• Execute strategic marketing plan in the DACHP region.
• Manage online and offline marketing campaigns.
• Analyze market trends and competitor activity.

Kenntnisse

PPC

Google Analytics

HubSpot

Salesforce

Fluency in German

Fluency in English

Communication

Jobbeschreibung

Founded in 2008, CitNOW is an innovative, enterprise-level software product suite that allows automotive dealerships globally to sell more vehicles and parts more profitably. CitNOW’s app-based platform provides a secure, brand-compliant solution – for dealers to build trust, transparency and long-lasting relationships.

CitNOW Group was formed in 2021 to unite a portfolio of 12 global software companies leveraging innovation to aid retailers and manufacturers in delivering an outstanding customer experience. We have over 300 employees worldwide who all contribute to our vision to provide market-leading automotive solutions to drive efficiencies, seamlessly transforming every customer moment.

The CitNOW Group is no ordinary technology company, we live a series of One Team values and this guiding principle forms the foundation of CitNOW Group’s award winning, collaborative and inclusive culture. Recognised recently within the Top 25 Best Mid Sized Companies to work for within the UK, we pride ourselves on being a great place to work.

About the role

We are looking for a passionate, results-driven Marketing professional to join our growing global Marketing team. CitNOW, part of CitNOW Group, provides market-leading automotive solutions and has several successful partnerships with major OEMs such as BMW Group and Mercedes-Benz.

Having been established in the DACH market for 10+ years we have now reached an exciting period of growth and we are seeking a Marketing Manager who can drive our ambitious plans. This role is key to the success of our business plan and will support the delivery of multi-channel B2B marketing campaigns to the automotive industry.

The Marketing Manager will have autonomy over planning, development and management of field-based regional campaigns, events and programmes to drive demand generation, customer retention and build awareness whilst driving the strategic marketing initiatives in region.

CitNOW Group offers a great working environment, as part of a close-knit team, where your contribution will make a significant impact. We are proud of our ‘One Team’ ethos and are excited to find someone who shares our values to join our team.

Key responsibilities include :

• Execute the strategic marketing plan in the DACHP region, localising and translating when necessary
• Develop and execute a regional cross-channel marketing plan to drive growth, customer retention and maximise ROI
• Manage and measure marketing campaigns that adopt both online and offline tactics to create quality MQLs
• Co-ordinate and run an events and webinar plan to engage prospects and create a pipeline of MQLs
• Drive the digital direction through website optimisation, maintain website content, social posting, implementation of a keyword strategy and PPC
• Increase brand awareness and create good quality inbound thought leadership content
• Co-ordinate the creation of customer case studies and testimonials
• Manage and support OEM events and initiatives
• Monitor, report and refine all marketing activity and campaigns against target
• Efficient management of marketing costs and measure cost per lead
• Analyse market trends and data and monitor competitor activity to derive actionable insights and adjust marketing activity accordingly
• Ensure data is managed in accordance with the Data Protection Act and PECR (Privacy and Electronic Communication Regulations)
• Responsible for all sales assets for the brand(s) you are responsible for; localising and translating when necessary

We are looking for :

• 3-5 years of relevant Marketing experience
• Written and Spoken fluency in German and English is essential
• Experience with PPC, Keywords, Google Analytics, HubSpot and Salesforce
• Excellent communication skills, both written and oral
• Data-driven, results orientated, with an exceptional attention to detail
• Strategic thinker with a collaborative approach
• Exceptional attention to detail

In addition to a competitive salary, our benefits package is second to none. Employee wellbeing is at the heart of our people strategy, with a number of innovative wellness initiatives such as flexi-time, where employees can vary their start and finish times within our core business hours and / or extend their lunch break by up to 2 hours per day. Employees also benefit from an additional two half days paid leave per year to focus on their personal wellbeing.

We recognise the development of our people is vital to the ongoing success of the business and proudly promote a culture of continuous learning and improvement, along with opportunities to develop and progress a successful career with us.

The CitNOW Group is an equal opportunities employer that celebrates diversity across our international teams. We are passionate about creating an inclusive workplace where everyone’s individuality is valued.

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