Marketing Manager

We are POP MART, a market-leading company in character-based entertainment and a global champion of designer toy culture. Our mission is to ignite passion and bring joy worldwide.

At POP MART, we are unique, and we always have been. Thanks to the diversity of our customers, talents, and ideas, together we reinvent the present and future of POP. Are you ready to embrace your future with POP MART? Welcome to our Berlin Store!

Role Overview

The Germany Marketing Manager is responsible for brand building, marketing strategy execution, and market promotion for POP MART in the German market. This role ensures a deep integration of the global brand strategy with local market dynamics to drive business growth and enhance brand influence.

Key Responsibilities

• Citizenship or Work Permit is required.
• Strategic Planning: Develop and execute comprehensive marketing strategies aligned with POP MART’s brand vision and business goals, ensuring a consistent approach across PR, commercial marketing, and product marketing.
• Brand Development: Oversee the development and maintenance of POP MART’s brand identity, ensuring it remains consistent and appealing to the target audience.
• Public Relations: Build and maintain strong relationships with media, influencers, and key partners to enhance brand visibility and generate positive media coverage.
• Social Media & Digital Marketing: Expand brand-focused social media presence to increase customer engagement and drive brand awareness in Germany.
• Product Marketing: Lead product marketing efforts, including product launches, seasonal campaigns, and promotional activities, while ensuring alignment with market trends and consumer demand.
• Event Marketing & Community Engagement: Plan and execute offline events, pop-ups, and community-driven marketing campaigns to enhance local customer engagement.
• Team Leadership: Build and lead a high-performing marketing team, providing guidance, mentorship, and fostering a collaborative work environment.
• Budget Management: Manage and allocate marketing budgets efficiently to maximize return on investment (ROI).
• Market Analysis: Continuously monitor market trends, competitor activities, and consumer behavior to identify opportunities and threats, adapting marketing strategies accordingly.
• Reporting & Data Analysis: Establish KPIs and performance metrics for marketing initiatives, analyze campaign effectiveness, and optimize marketing efforts based on data insights.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business, Economics, or a related field.
• Proven experience (5+ years) in leadership roles in marketing, preferably in the retail, fashion, entertainment, or consumer goods sector.
• Strong understanding of the German market and consumer behavior.
• Excellent communication, presentation, and negotiation skills.
• Proven ability to lead and build high-performing marketing teams.
• Creative and strategic thinker with a data-driven approach.
• Proficiency in marketing tools, analytics, and digital platforms.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Excellent knowledge of German, with proficiency in English; Chinese speaking is a plus.

Ideal Candidate Traits

• Passion for Pop Culture: Familiar with POP MART and related products. Strong interest in designer toys, art, IP, and design, with keen insights into consumer preferences.
• Relevant Work Experience: Background in leading internet/technology companies, Fortune 500 FMCG, 3C (consumer electronics), or related industries in marketing & branding roles. Cross-cultural team experience is essential.
• Goal-Oriented: Results-driven, capable of independently leading brand marketing efforts in Germany while driving business growth.
• Innovative Thinker: Enjoys exploring new trends and can develop localized marketing strategies aligned with POP MART’s brand DNA.
• Strong Execution Skills: Able to not only develop strategies but also ensure seamless execution, efficiently managing cross-departmental collaboration.
• Data-Driven Approach: Focuses on data analysis and applies scientific methods to optimize marketing strategies, maximizing ROI.

We offer you:

• A flexible work arrangement, including a period of remote work
• Monthly employee gifts as a token of our appreciation
• A competitive salary package

It's all about PEOPLE!

We love to nurture and grow our talents! Training will accompany you throughout your journey. You will participate in training events, classroom lessons, and customized modules to strengthen your technical and managerial skills! Personalized career paths for all our employees: you will have the opportunity to set personal career goals and receive the necessary support to achieve them.

POP MART Attitude

We believe in "Winning Together," so you will be responsible for creating a team spirit that provides an exceptional in-store experience! Our keywords are: welcome, knowledge, and conclusion. We want to provide unique journeys to our customers, making them feel pampered, listened to, and advised optimally, optimizing brand loyalty.

POP MART has:

• Nearly 500 stores worldwide
• Nearly 2,000 ROBOSHOPs worldwide
• Nearly 500+ distributors worldwide
• Theme Park - POP Land in Beijing
• Themed Shows
• Toy Show (PTS)
• Art Gallery

Do you want to join us? The program includes: Training, Challenges, Continuous growth opportunities. The adventure begins now: Come POP the world with us!