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A leading fashion e-commerce company is seeking a Marketing Manager to develop and implement growth strategies in Berlin. The ideal candidate will have a robust local network in Germany, excellent German language skills, and experience in merchant marketing systems. This role offers an exciting opportunity in a dynamic environment and focuses on driving traffic, revenue growth, and brand awareness.
Marketing Manager
Location: Remote in Berlin, Germany
Industry: Fashion E-commerce
Responsibilities and Duties:
● As the German market Manager, develop and implement growth plans based on the company's strategic objectives.
● Oversee promotional plans to meet operational needs, aligning with the company's business model to achieve marketing goals and conversion targets.
● Analyze user profiles, manage user acquisition, oversee customer experience, and develop customer management systems.
● Establish management protocols, monitor team performance against targets, and adjust operational strategies as needed.
●Lead in planning, strategy, and execution of Pop-Up and/or new store openings to drive traffic, revenue growth, brand awareness, and increase loyalty.
Requirements:
● Extensive local network in Germany and commitment to long-term regional development. Experience in cross-border e-commerce operations is a plus.
● Excellent German language skills and familiarity with German market trends and culture.
● Strong sense of responsibility, self-motivated learner, team player with innovative thinking and a proactive approach to tasks.
● Outstanding business analysis, comprehension, and logical thinking skills. Mature experience in merchant marketing systems and methodologies.
● Experience in launching new projects (0 to 1) and ability to thrive in a dynamic, fast-paced environment. Strong communication and collaboration skills, with proficiency in marketing and performance management.