Marketing Lead Oncology

Boehringer Ingelheim; Ingelheim am Rhein; On-site; EUR 90,000 - 140,000; Full time

Benefits offered by this job

Comprehensive benefits and wellbeing

Salary transparency

Job summary

Boehringer Ingelheim is seeking a Marketing Lead for the Oncology Global Brand Team in Germany. You will shape the global marketing strategy, ensure launch readiness, and drive sustainable brand growth across geographies while integrating marketing into the IAP.

You will lead a high-performing team and collaborate across functions to deliver customer-centric strategies. You will manage lifecycle planning, multichannel engagement, and use marketing tech to optimize the brand's market impact.

Qualifications

• Graduate degree in Business, Economics, Health Economics, Medicine, Pharmacy, Finance, Natural Sciences, or a related discipline.
• Master degree or equivalent; MBA preferred.
• Experience in Oncology Marketing at global and regional levels is required; US marketing experience is a plus.
• Long-term experience in marketing within human pharma and proven marketing leadership.
• Several years of experience in customer experience management and/or digital marketing.
• Familiarity with marketing technology and marketing automation systems.
• Leadership experience in developing and leading global marketing teams.
• OPU and/or regional marketing experience.
• Demonstrated expertise in global marketing strategy, brand development, messaging, and commercialization.

Responsibilities

• Lead development and execution of the Integrated Asset Plan (IAP) with insights and multichannel strategies.
• Define brand positioning, value propositions, messaging, and lifecycle strategies.
• Review market performance, research, and insights to identify growth opportunities.
• Collaborate with focus countries to co-create global strategies and support launches.
• Champion omnichannel engagement and digital marketing metrics for customer value.
• Drive lifecycle and indication planning to optimize long-term brand value.
• Lead and develop a high-performing marketing team with trust and accountability.

Skills

Oncology marketing

Global brand strategy

Multichannel marketing

Digital marketing

Customer experience

Leadership

Cross-functional collaboration

Marketing automation

Launch readiness

Team leadership

Education

Graduate degree in Business/ economics/ health economics/ medicine/ pharmacy/ natural sciences

MBA preferred

Tools

Marketing automation systems

Job description

The Position

Join our talented and dedicated Oncology Commercial team at Boehringer Ingelheim, where we are redefining oncological healthcare to enable people to thrive. As Marketing Lead within the Global Brand Team, you will shape and drive the global marketing strategy, ensuring successful launch preparation, sustainable brand growth, and seamless integration of marketing into the Integrated Asset Plan (IAP). You will collaborate across functions and geographies to create customer‑centric strategies, align global and focus country priorities, and support long‑term brand value realization. Be a part of our mission to deliver innovative solutions to improve the lives of patients with serious oncological illness.

Tasks & responsibilities

• In this role, you will lead the development and execution of the IAP, ensuring integration of customer insights, competitive intelligence, and multichannel engagement strategies into the global brand strategy
• As part of the Global Brand Team, you will define brand positioning, value propositions, messaging, and lifecycle strategies aligned with commercial objectives and therapeutic area priorities
• By ensuring continuous review of market performance, market research, and customer insights, you will identify growth opportunities, unmet needs, and strategic priorities
• Within your area of responsibility, you will collaborate with focus countries to co‑create globally applicable strategies and support launch readiness
• With a focus on omnichannel engagement, you will champion digital marketing metrics and customer experience approaches that create meaningful customer value
• When executing lifecycle and indication planning activities, you will optimize launch sequencing and long‑term value realization for the brand and portfolio
• Additionally, you will lead and develop a high‑performing marketing team while fostering trust, collaboration, psychological safety, accountability, and results orientation.

Requirements

• Graduate degree in Business, Economics, Health Economics, Medicine, Pharmacy, Finance, Natural Sciences, or a related discipline.
• Master degree or equivalent; MBA preferred.
• Experience in Oncology Marketing on Global and OPU or Regional level is a must, US Marketing experience is a plus
• Long term experience in marketing within human pharma and proven experience in marketing leadership positions.
• Several years of experience in customer experience management and/or digital marketing.
• Familiarity with marketing technology, particularly marketing automation systems.
• Leadership experience in developing and leading global marketing teams.
• OPU and/or regional marketing experience.
• Demonstrated expertise in global marketing strategy, brand development, customer‑centric messaging, competitive intelligence, and commercialization

As part of our commitment to transparency and fairness, salary information will be shared during the recruitment process. We also offer a comprehensive benefits and wellbeing package.

Applications from persons with severe disabilities are warmly welcomed. In cases of equal qualifications, such applicants will be given preferential consideration in the selection process.

Ready to contact us?

If you have any questions about the job posting or process - please contact our HR Direct Team, Tel: [phone] or via mail: [e-mail]

Our Company

Boehringer Ingelheim is a biopharmaceutical company active in both human and animal health. As one of the industry's top investors in research and development, the company focuses on developing innovative therapies that can improve and extend lives in areas of high unmet medical need. Independent since its foundation in 1885, Boehringer takes a long‑term perspective, embedding sustainability along the entire value chain. Our approximately 54,300 employees serve over 130 markets to build a healthier and more sustainable tomorrow. Learn more at www.boehringer-ingelheim.com.

Why Boehringer Ingelheim?

With us, you can develop your own path in a company with a culture that knows our differences are our strengths - and break new ground in the drive to make millions of lives better.

Here, your development is our priority. Supporting you to build a career as part of a workplace that is independent, authentic and bold, while tackling challenging work in a respectful and friendly environment where everyone is valued and welcomed.

Alongside, you have access to programs and groups that ensure your health and wellbeing are looked after - as we make major investments to drive global accessibility to healthcare. By being part of a team that is constantly innovating, you'll be helping to transform lives for generations.

Want to learn more? Visit https://www.boehringer-ingelheim.com