Marketing Lead (m/f/d)

Project A Services GmbH & Co. KG; München; Vor Ort; EUR 60.000 - 85.000; Vollzeit

Zusammenfassung

A leading dual-use technology company in Munich is seeking an experienced Marketing Lead to spearhead its marketing strategies. The role involves managing multi-channel campaigns while mentoring a growing marketing team. Ideal candidates will have over five years of experience, proven success in marketing, and excellent communication skills in both German and English.

Leistungen

Competitive salary and benefits package

Role in an emerging technology company

Professional growth opportunities

Participation in the company's success

Qualifikationen

• 5+ years of marketing experience with 2+ years in a leadership role.
• Proven success in executing effective marketing strategies.
• Excellent communication skills in English and German.

Aufgaben

• Develop and execute a comprehensive marketing strategy.
• Lead and mentor the marketing team.
• Optimize multi-channel campaigns.

Kenntnisse

Leadership

Digital Marketing

Performance Analytics

Communication

Campaign Management

Creative Mindset

Ausbildung

Bachelor's degree in Marketing, Business, Communications, or related field

Jobbeschreibung

About the Job

We’re looking for an experienced Marketing Lead (m/f/d) to join our client and lead its marketing strategies. In your day-to-day work, you’ll focus on implementing cross-channel campaigns including digital, content, social, paid, email, SEO/SEM efforts and have the opportunity to contribute to various marketing projects.

In your daily work, you’ll focus on creating and optimising integrated marketing campaigns across multiple channels, mentoring and growing the marketing team, and ensuring brand consistency throughout all communications. You’ll collaborate cross-functionally with business development, tech, and product teams, manage budgets, and analyse performance data to maximise ROI.

Join our portfolio company: a German dual-use technology company that develops unmanned ground vehicles to spearhead automation in both governmental and civilian use cases.

In this role, you’ll:

• Develop and execute a comprehensive marketing strategy aligned with business goals
• Lead, mentor, and grow the marketing team
• Oversee and optimise multi-channel campaign executions including digital, content, social, paid, email, and SEO/SEM
• Drive initiatives to generate leads, boost customer engagement, and enhance conversion rates
• Collaborate cross-functionally with business development and technology teams
• Manage the marketing budget, forecast ROI, and optimize spend for maximum performance
• Own overall brand positioning and messaging consistency across all touchpoints

Your Profile

• 5+ years of marketing experience, including at least 2 years in a leadership or managerial role
• Proven success in designing and executing effective marketing strategies and campaigns
• Strong grasp of digital marketing channels, marketing technology, and performance analytics
• Excellent communication skills paired with an ability to lead cross-functional projects
• A creative, results-oriented mindset with solid business acumen and a data-driven approach
• Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA is a plus)
• Experience in the defence industry is preferred but not mandatory
• Excellent communication skills in both German & English are required

Please note that we are looking for support in the Munich office of our portfolio company. Eligibility to work within the EU is required as well.

Benefits and Perks

• Competitive salary and benefits package.
• A shaping role in an emerging dual-use technology company.
• Opportunity to work with a highly innovative, international, and dynamic team.
• Room for professional growth and development.
• Participation in the company's success.

Apply below and become a part of our success story!

Our Commitment to Diversity and Inclusion

Project A is committed to diverse and equal opportunities hiring for all – applicants, candidates, and employees alike. We value humans – with all our glorious multifaceted backgrounds, perspectives, and experiences – and look forward to your application.