Marketing Lead (gn) - Hamburg / Berlin / remote in DE

Cybus GmbH; Hamburg; Remote; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A fast-scaling technology firm in Hamburg is seeking a Marketing Lead to own the global marketing vision and transform their software into a leading brand. You will lead a team, execute marketing strategies, and drive growth in the DACH region. Ideal candidates should have over 6 years of B2B enterprise-software marketing experience and fluency in German and English. The role offers a vibrant working environment with excellent benefits including flexible work arrangements.

Leistungen

Flat hierarchies & ownership

Appreciation & strong team spirit

Impact without bureaucracy

Childcare support

30 vacation days + additional after years

€50 monthly allowance for various uses

Qualifikationen

• 6+ years of experience in B2B enterprise-software marketing.
• First leadership experience in VC-backed environments.
• Hands-on leadership style with strong technical curiosity.
• Experience in MarketingOps and data analytics.
• Fluent in German and English for customer representation.

Aufgaben

• Set and execute a unified marketing strategy across various domains.
• Lead and inspire a team of five experts.
• Drive market development in the DACH region.
• Partner with leadership on performance management.
• Own messaging and market perception through PR efforts.

Kenntnisse

B2B enterprise-software marketing success

Project management

Stakeholder management

MarketingOps/RevOps expertise

Data-driven operation

Business-fluent in German & English

Tools

HubSpot

Jobbeschreibung

What we do

Your mission

As Marketing Lead you own the global marketing vision for Cybus and turn our factory data software into a category-defining brand and demand engine.

You’ll blend creativity, data, and AI to create measurable revenue impact while leading and growing a multidisciplinary team in a fast-scaling, VC-backed environment. You will report directly to the VP Commercial and work closely with Sales, Product, and Customer Success to ensure full-funnel alignment and impact.

• Set and execute a unified marketing strategy across brand, product, demand generation, and customer lifecycle, aligned to pipeline & ARR targets.

• Lead, coach, and inspire a highly motivated, high-performing team of five experts across product marketing, demand generation, performance, design, and events.

• Drive focused market development in the DACH region, with the perspective of expanding into broader European markets in the foreseeable future, support and execute our GTM strategy

• Partner with the CEO & commercial leadership on full-funnel performance, overseeing martech/RevOps, forecasting, budgeting, and attribution analytics to optimise spend and accelerate revenue growth.

• Own messaging, thought leadership, and market perception, managing PR & press and supporting analyst relations to strengthen Cybus’ position with investors and enterprise clients while running a best-in-class content engine.

Your profile

• 6+ years of B2B enterprise-software marketing success in technical or industrial domains (MES, ERP, IIoT, etc.).

• First leadership experience in fast-paced environments such as VC-backed start-ups – ideally combined with strong project and stakeholder management skills.

• Hands-on leadership style: equally comfortable crafting positioning copy and rolling up sleeves with the team; You are a builder with Startup DNA, strong technical curiosity and comfortable going 0 to 1 as well as challenge the status quo.

• Data-driven operator with deep expertise in MarketingOps/RevOps, automation (HubSpot or similar), attribution and analytics.

• Business-fluent German & English; able to represent Cybus with customers, partners, and media.

Bonus points for

• Profound knowledge ofindustrial IoT, manufacturing software, or factory automation landscapes.

• Recognisedpersonal brand and network within European SaaS / Industry 4.0 communities; acts as Cybus ambassador.

• Experience applying generative-AI or agentic workflows to accelerate experimentation and scale personalised campaigns

Cybus Benefits

Here’s what we do to keep you happy:

Flat hierarchies & ownership
We work with flat hierarchies and give you the freedom to make your own decisions and take ownership of your area.

Appreciation & strong team spirit
Diversity, mutual respect, and a strong sense of community are essential to us. We grow together and treat each other as equals.

Impact without bureaucracy
You’ll enjoy a varied and meaningful role where you can make things happen without unnecessary red tape.

Strong team vibe & regular events
A tight-knit culture and regular team events bring us together.

Personalized learning & growth
Ongoing learning opportunities tailored to your skills and interests.

Feel-good office atmosphere
Think pro-grade coffee machine, sweet snacks, fresh fruit – and the occasional after-work soda or ????

Work-life balance & vacation
Reliable work-life balance with flexible hours and 30 vacation days per year – plus an extra 10, 15, or 20 days after 3, 4, or 5 years with us.

Flex Holidays
Adjust your annual vacation by up to 5 days per year – for extra time off or financial compensation.

Childcare support
Up to €100 per child/month in childcare support for preschool-aged children.

€50 monthly allowance
Use it for food, fitness, bike leasing, or public transport – your choice!

Retirement planning that works
Attractive retirement benefits with a subsidized direct insurance and a fully funded support fund.

Work where you’re most productive
Whether it’s full remote, under the palm trees during a workation, or at one of our offices in Hamburg (Eimsbüttel) or Berlin (Friedrichshain) – the choice is yours.