Marketing Lead DACH - Gaming

Logitech; München; Hybride; EUR 70 000 - 110 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

Remote-friendly

Résumé du poste

Logitech in Munich is seeking an experienced Marketing Specialist to drive gaming campaigns across Germany, Austria, and Switzerland. You will collaborate with regional leads, creators, and media partners to expand brand presence and acquire players in the DACH region.

The role emphasizes localization of assets, influencer relations, community programs, and campaign analytics (CPI, CAC, ROAS). You will coordinate with agencies and internal teams to deliver high-impact, localized content that

Qualifications

• 5-8 years of experience in marketing communication, brand management, or digital marketing.
• 3-5 years of hands-on experience executing marketing campaigns, influencer strategies, or community programs within the DACH region.
• Deep understanding of the DACH gaming ecosystem, regional media platforms, creator landscape, and local player habits.
• Strong analytical skills with a track record of evaluating digital campaign metrics and optimizing marketing funnels.
• Proven experience managing relationships with external agencies, talent managers, and PR vendors.
• Native or fluent German language skills with professional business English proficiency.
• Creative problem-solver with strong project management skills in fast-paced environments.
• High adaptability and a player-centric mindset to prioritize workload under tight deadlines.

Responsabilités

• DACH Campaign Planning & Execution: Design and launch integrated gaming campaigns across digital platforms to boost player acquisition, engagement, and conversion rates across Germany, Austria, and Switzerland.
• Influencer & Creator Relations: Identify, negotiate with, and manage relationships with local gaming influencers, content creators, and esports entities across the DACH market.
• Localization & Brand Positioning: Adapt global gaming assets and product messaging for the DACH cultural context, ensuring high-impact localized content and brand alignment across all consumer touchpoints.
• Agency & Stakeholder Collaboration: Coordinate with media agencies, PR partners, and internal publishing/product teams to ensure execution of campaign assets and co-marketing promotions.
• Player Analytics & Campaign Performance: Track and report on local marketing metrics, leveraging data insights to optimize campaign strategies and maximize marketing ROI.
• Community & CRM Management: Develop localized direct-to-player CRM initiatives, news updates, and community engagement programs to foster player loyalty and improve LTV.
• Strategic Regional Alignment: Align local DACH go-to-market strategies with overarching global publishing goals and regional brand guidelines.

Connaissances

Marketing communications

Brand management

Digital marketing

German-English bilingual

Description du poste

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.

The role

This role focuses on executing marketing campaigns, expanding brand presence across key channels, and driving player acquisition across the DACH region (Germany, Austria, Switzerland). The successful candidate will collaborate with regional leads, local creative agencies, content creators, and media partners to deliver gaming marketing initiatives. Additionally, the role involves building community engagement programs, coordinating influencer/creator partnerships, and optimizing local player touchpoints to cultivate brand loyalty.

Your Contribution

• DACH Campaign Planning & Execution: Design and launch integrated gaming campaigns across digital platforms (e.g., Twitch, YouTube, Discord, TikTok) to boost player acquisition, engagement, and conversion rates across Germany, Austria, and Switzerland.
• Influencer & Creator Relations: Identify, negotiate with, and manage relationships with local gaming influencers, content creators, and esports entities across the DACH market to amplify brand messaging and community outreach.
• Localization & Brand Positioning: Adapt global gaming assets and product messaging for the DACH cultural context, ensuring high-impact localized content and brand alignment across all consumer touchpoints.
• Agency & Stakeholder Collaboration: Coordinate with media agencies, PR partners, and internal publishing/product teams to ensure execution of campaign assets and co-marketing promotions.
• Player Analytics & Campaign Performance: Track and report on local marketing metrics (CPI, CAC, ROAS, player retention), leveraging data insights to optimize campaign strategies and maximize marketing ROI.
• Community & CRM Management: Develop localized direct-to-player CRM initiatives, news updates, and community engagement programs to foster player loyalty and improve long-term player lifetime value (LTV).
• Strategic Regional Alignment: Align local DACH go-to-market strategies with overarching global publishing goals and regional brand guidelines.

Your Qualifications And Skills

• 5-8 years of experience in marketing communication, brand management, or digital marketing, with direct exposure to the gaming or entertainment industry.
• 3-5 years of hands-on experience executing marketing campaigns, influencer strategies, or community programs within the DACH region.
• Deep understanding of the DACH gaming ecosystem, key regional media platforms, creator landscape, and local player habits.
• Strong analytical skills with a track record of evaluating digital campaign metrics and optimizing gaming marketing funnels.
• Proven experience managing relationships with external agencies, talent managers, and PR vendors.
• Native or fluent German language skills with professional business English proficiency.
• Creative problem-solver with strong project management skills and the ability to navigate dynamic, fast-paced environments.
• High adaptability and a player-centric mindset to prioritize workload effectively under tight deadlines.

Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.

Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences.

We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can’t wait to tell you more about them being that there are too many to list here and they vary based on location.

All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at [phone] for assistance and we will get back to you as soon as possible.