Marketing Lead – Community

Jobtailor; Berlin; Vor Ort; EUR 70.000 - 95.000; Vollzeit

Zusammenfassung

Jobtailor in Berlin seeks a dynamic Head of Marketing to build and scale digital campaigns, foster youth engagement, and drive KPI-driven growth. You will lead a small marketing team, collaborate with external partners, and shape brand guidelines to resonate with young audiences.

Fluency in German and business English is required, and an entrepreneurial mindset will help you craft data-driven strategies across channels, from social to campaigns analytics and funnel optimisation.

Qualifikationen

• Experience in digital marketing & growth (ideally with a focus on young audiences).
• Entrepreneurial mindset and motivation to support young people.
• Strong brand and communication skills.
• Data-driven working style and experience analyzing KPIs.
• Experience with agile methodologies and project management tools.
• Excellent German at a native-speaker level and business-fluent English.

Aufgaben

• Maintain oversight of all communication channels
• Plan and execute campaigns with a clear focus on KPIs
• Community building and deep understanding of target audiences
• Further develop the brand and communication guidelines
• Build a vibrant community among youth organizations
• Develop communication materials and outreach campaigns
• Continuously analyze marketing data and optimize funnels
• Build a small marketing team and manage external partners

Kenntnisse

Digital Marketing

Data Analysis

Brand Development

Agile Methodologies

German Fluency

English Proficiency

Tools

Project Management Tools

Jobbeschreibung

• Maintain oversight of all communication channels
• Plan and execute campaigns with a clear focus on KPIs
• Community building and deep understanding of target audiences
• Further develop the brand and communication guidelines
• Build a vibrant community among youth organizations
• Develop communication materials and outreach campaigns
• Continuously analyze marketing data and optimize funnels
• Build a small marketing team and manage external partners

Requirements

• Experience in digital marketing & growth (ideally with a focus on young audiences)
• Entrepreneurial mindset and motivation to support young people
• Strong brand and communication skills
• Data-driven working style and experience analyzing KPIs
• Experience with agile methodologies and project management tools
• Excellent German at a native-speaker level and business-fluent English

Core Competencies

Demonstrates expertise in digital marketing and community building, with a strong focus on data-driven strategies and brand development. Proficient in managing marketing teams and executing outreach campaigns tailored to young audiences.

Highest-signal resume keywords

• Digital Marketing Experience
• Data Analysis and KPI Optimization
• Brand Development Skills
• Agile Methodologies Experience
• Fluent in German and English

ATS Optimization Keywords

Hard Skills

• Digital Marketing
• Data Analysis
• KPI Optimization
• Brand Development
• Project Management

Soft Skills

• Entrepreneurial Mindset
• Communication Skills
• Community Building

Industry Keywords

• Youth Engagement
• Marketing Campaigns
• Outreach Campaigns

Tools & Technologies

• Project Management Tools