Integrated Marketing Manager

Jobtailor; Neusäß; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

Jobtailor is seeking a marketing professional to lead external agency relationships, coordinate campaigns, and optimize GTM initiatives in the Augsburg region.

The role requires a degree in marketing or related field, several years of agency experience, strong strategic thinking and execution, plus budget and KPI management.

Qualifikationen

• Completed degree in marketing, communications or design.
• Several years of professional marketing experience, ideally with external agencies.
• Strong strategic thinking paired with high execution capability.
• Experience managing campaigns, budgets and KPI analysis.
• Excellent communication with management, internal teams and external partners.

Aufgaben

• Operational management of our external lead agency and QA of services regarding brand, goals, costs and deadlines.
• Create and prioritize briefings; coordinate campaigns, content and communications.
• Regularly report to management and analyze marketing KPIs.
• Evaluate marketing measures' effectiveness and derive GTM improvements.
• Ensure transparent budget and activity control.
• Coordinate cross-functionally; maintain consistent brand management.
• SEO optimization of company websites and analysis for optimization potential.
• Plan and manage SEA campaigns.
• Commission print and promotional materials.
• Manage local marketing activities in the Augsburg region.

Kenntnisse

Campaign Coordination

KPI Analysis

SEO Optimization

SEA Management

Budget Management

Content Creation

Quality Assurance

Brand Management

Performance Evaluation

Strong Communication Skills

Strategic Thinking

Execution Capability

Confident Presence

Cross-Functional Coordination

Ausbildung

Marketing Degree

Jobbeschreibung

Responsibilities

• Operational management of our external lead agency and quality assurance of agency services with regard to brand presentation, goal attainment, cost-effectiveness and adherence to deadlines
• Creation and prioritization of briefings and coordination of campaigns, content and communication activities
• Regular reporting to management and analysis of relevant marketing KPIs
• Evaluation of the effectiveness of marketing measures and derivation of continuous improvement actions for go-to-market (GTM) strategies
• Ensuring transparent budget and activity control
• Cross-functional coordination of all marketing activities and consistent brand management
• SEO optimization of company websites and conducting website analyses to identify optimization potential
• Planning and management of SEA (search engine advertising) campaigns
• Commissioning print and promotional materials such as business cards, flyers and small promotional items
• Management of local marketing activities such as regional festivals, events and trade shows in the Augsburg region

Requirements

• Completed degree in marketing, communications or design
• Several years of professional experience in marketing, ideally with relevant experience working with external agencies or service providers
• Strong strategic thinking combined with a high level of execution capability
• Experience managing campaigns, budgets and KPI analysis
• Strong communication skills and a confident presence when interacting with management, internal departments and external partners

Hard Skills

• Marketing Degree
• Campaign Coordination
• KPI Analysis
• SEO Optimization
• SEA Management
• Budget Management
• Content Creation
• Quality Assurance
• Brand Management
• Performance Evaluation

Soft Skills

• Strong Communication Skills
• Strategic Thinking
• Execution Capability
• Confident Presence
• Cross-Functional Coordination