Marketing Lead

Black Forest Hospitality GmbH; Staufen im Breisgau; Hybrid; EUR 80.000 - 100.000; Vollzeit

Zusammenfassung

A hospitality management company in Germany is seeking a Marketing & Brand Lead to drive performance strategy and integrated campaign management. Responsibilities include optimizing digital marketing efforts, managing content strategy, and leading a small team. The ideal candidate has 5-7 years of experience in performance marketing with strong storytelling skills. This role offers a hybrid work model and creative freedom from day one.

Leistungen

Strategic marketing responsibility

Creative freedom

Sustainable working environment

Young, open-minded team

Qualifikationen

• 5–7 years of experience in performance marketing, brand management & campaign planning.
• Deep knowledge of digital tools, ad management & KPIs.
• Proven success in SEA/SEO and campaign execution.

Aufgaben

• Plan, execute & optimize SEA, Paid Social, Affiliate Marketing & Retargeting.
• Manage UX, SEO/SEA and content strategy across all websites.
• Develop and roll out integrated brand campaigns.

Kenntnisse

Performance marketing

Brand management

Campaign planning

Digital tools

Stakeholder management

Creative storytelling

German (business fluent)

English (excellent)

Jobbeschreibung

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Marketing & Brand Lead (f/m/d) – Performance, Partnerships & Campaigns

Black Forest Hospitality GmbH

Locations:

About us

We are Black Forest Hospitality GmbH (BFH) – passionate hosts with vision and values. Whether at our historic Hofgut, the modern Federwerk, our stuub apartments or the Kuckucksnester platform: we create places that connect, inspire and relax. Digital, authentic, sustainable. Our motto: “from here with love.”

Your Mission

As Marketing & Brand Lead you will be responsible for performance strategy, brand building and integrated campaign management across our three business units. You will drive reach, strengthen positioning and deliver measurable growth.

Your Responsibilities

Performance Marketing & Online Advertising

• Plan, execute & optimize SEA, Paid Social, Affiliate Marketing & Retargeting
• Own reporting, testing and budget management with focus on ROI

Web, Channels & Content

• Manage UX, SEO/SEA and content strategy across all websites
• Oversee newsletters, blogs and social media channels

Campaign Planning & Storytelling

• Develop and roll out integrated brand campaigns (online & offline)
• Create and steer campaign ideas, align agencies, ensure brand consistency

Brand Positioning & Development

• Strengthen identity and visibility of Hofgut, Federwerk, stuub & Kuckucksnester
• Build unique yet connected brand worlds

Partnership Marketing

• Identify and develop strategic partnerships (regional & digital)
• Build synergies across our portfolio

Leadership

• Lead and inspire a small team (internal & external)
• Collaborate with Sales, Operations, IT and external agencies

Your Profile

• 5–7 years of experience in performance marketing, brand management & campaign planning (hospitality/lifestyle a plus)
• Deep knowledge of digital tools, ad management & KPIs
• Proven success in SEA/SEO, paid media, web optimization & campaign execution
• Strong creative sense for brand storytelling and visual communication
• Experience in partnership building and stakeholder management
• German – business fluent required, English excellent

What we offer

• Strategic marketing responsibility across three unique hospitality brands
• Real impact and creative freedom from day one
• Hybrid working model (Black Forest & remote)
• Sustainable, authentic and modern working environment
• A young, open-minded team with ambition and passion

Apply now – and shape the future of hospitality with us in the Black Forest!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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