Marketing Lead

Jobtailor; München; Vor Ort; EUR 70.000 - 100.000; Vollzeit

Zusammenfassung

Jobtailor is seeking an experienced B2B marketing professional to own the annual marketing plan for PROBIS, aligning initiatives with company objectives and driving measurable results across channels.

You will manage external partners, execute ABM campaigns, optimize the PROBIS website, and create compelling collateral while ensuring consistent brand messaging in English and German. This role requires hands-on leadership and a strategic mindset.

Qualifikationen

• Minimum 4 years in B2B marketing, SaaS/PropTech/real estate
• Independent planner and executor of marketing campaigns
• Work with external partners, not a full internal team
• Revenue- and pipeline-focused marketing impact
• ABM or long enterprise sales cycles is a plus
• Experience or enthusiasm for AI visibility / AEO
• Basic SEO knowledge; lead on AEO initiatives
• Familiar with marketing tools: HubSpot, GA, LinkedIn
• Strong content creation: copywriting and presentations
• CMS knowledge (WordPress or similar)
• Print and event marketing understanding
• Degree in Marketing, Communications, or related field
• Strong German and English communication skills
• Experience in cross-cultural/international marketing

Aufgaben

• Develop and own an annual marketing plan with clear actions, timelines, and budget
• Derive and prioritize concrete marketing initiatives from company objectives
• Define and continuously track KPIs to measure marketing success
• Account-based marketing: revenue-focused collaboration with Sales
• Ownership of the PROBIS website: content, structure, performance and optimization
• Creation and maintenance of all marketing collateral (presentations, brochures, case studies)
• Planning and execution of digital campaigns (newsletters, social media, content marketing)
• Design and management of integrated campaigns across digital, print, advertising, events
• Planning and management of trade shows, industry events and PROBIS-hosted events
• Ensure consistent brand messaging across all touchpoints
• Market and competitor monitoring to sharpen PROBIS positioning
• Build and maintain relevant industry networks and contacts

Kenntnisse

B2B marketing

SaaS marketing

Content creation

Copywriting

SEO basics

AEO

Digital campaigns

Marketing tools

German-English communication

Cross-cultural marketing

Ausbildung

Degree in Marketing/Communications/Business Admin

Tools

HubSpot

Google Analytics

LinkedIn Campaign Manager

WordPress

Jobbeschreibung

Job Responsibilities

• Development and ownership of an annual marketing plan with clear actions, timelines, and budget
• Derive and prioritize concrete marketing initiatives from company objectives
• Define and continuously track KPIs to measure marketing success
• Account-based marketing: close, revenue-focused collaboration with Sales
• Ownership of the PROBIS website: content, structure, performance and ongoing optimization
• Creation and maintenance of all marketing collateral (presentations, brochures, one-pagers, case studies, etc.)
• Planning and execution of digital campaigns (newsletters, social media, content marketing)
• Design and management of integrated campaigns across all relevant channels: digital, print, advertising, events
• Planning and management of trade shows, industry events and PROBIS-hosted events
• Ensure consistent brand messaging across all touchpoints
• Market and competitor monitoring to sharpen PROBIS’s positioning
• Build and maintain relevant industry networks and contacts

Requirements

• Minimum 4 years of professional experience in B2B marketing, ideally in SaaS, PropTech, or the real estate industry
• Proven experience in independently planning and executing marketing campaigns
• You will work without an internal team and instead manage a pool of external partners
• Revenue- and account-oriented mindset: you measure marketing by its contribution to the pipeline and acquired target customers
• Experience with account-based marketing or long enterprise sales cycles is a clear plus
• Demonstrable experience or genuine enthusiasm for AI visibility / Answer Engine Optimization (AEO)
• Basic SEO is required; AEO is the area where we want to lead
• Experience with common marketing tools (e.g., HubSpot, Google Analytics, LinkedIn Campaign Manager)
• Confident content creation skills: copywriting, presentations, visual materials
• Basic knowledge of website management (CMS, e.g., WordPress or similar)
• Understanding of print and event marketing as integral parts of the campaign mix
• Degree in Marketing, Communications, Business Administration or comparable qualification
• Very strong communication skills in German and English (written and spoken)
• Experience in cross-cultural or international marketing: you adapt content and campaigns appropriately for different markets