Marketing Lead

Workerbase; München; Hybrid; EUR 90.000 - 140.000; Vollzeit

Benefits dieser Stelle

Flexible & hybrid work

Wellpass

Competitive compensation

Learning & Development Budget

Central office in Munich

Employee Stock Options

Zusammenfassung

Workerbase is seeking a Marketing Lead to own and elevate the marketing function. You will drive strategy, hands-on execution, and deliver measurable growth through high-quality inbound leads and compelling campaigns.

Lead the go-to-market message across online and offline channels, shape our presence at industry events, and develop a scalable lead-generation engine. Collaborate with product, sales, and customer success; English required, German a plus; hybrid work in Munich.

Qualifikationen

• 5+ years of hands-on experience in B2B software marketing.
• Proven ability to own and scale marketing funnel and campaigns.
• Strong track record of generating inbound leads and driving growth.
• Excellent written and verbal communication in English; German is a plus.

Aufgaben

• Own the marketing function from strategy to hands-on execution.
• Design and run online and offline campaigns and monitor results.
• Build and manage a scalable lead generation engine to ensure a steady flow of qualified leads.
• Collaborate closely with product, sales, and customer success to define propositions and messages.

Kenntnisse

B2B marketing

Campaign execution

Funnel ownership

English fluency

Autonomy

German a plus

Jobbeschreibung

We are Workerbase - an ambitious team working on an innovative software platform that helps digitize manual working processes. So far, we gained trust with Fortune 500 companies such as Porsche, Siemens, Gazelle Bikes, and many others, who are using our platform to optimize their workflows. We raised our Series A with €10m in 2022 from top investors such as Point 9, Almaz Capital, Porsche Ventures.

Now we need a Marketing Lead to help us reach the next milestone.

What makes this role so great:

Own and lead the marketing function at Workerbase

• You’ll take full ownership of all marketing activities - from strategy to hands‑on execution

Drive measurable impact on growth

• You’ll be responsible for generating high-quality inbound leads, building campaigns, and turning marketing into a key business driver

Define how the world sees Workerbase

• You’ll craft and amplify our go-to-market message — online, offline, and on stage at industry events

Be part of something bold

• You’ll help shape a company that’s defining a new category and becoming the standard for how factories digitize work

What we will trust you with is:

• Full ownership of the marketing function
• Designing and executing online and offline campaigns
• Monitoring campaign performance, analyzing results, and improving based on insights
• Managing and growing the internal marketing team and external agencies
• Ensuring smooth marketing operations with a data‑driven structure and clear reporting
• Defining our propositions and marketing messages in close collaboration with product, sales, and customer success
• Owning and optimizing our digital presence: including the website, content, and conversion flows
• Building and managing a scalable lead generation engine to ensure a steady stream of high-quality inbound leads
• Driving the entire funnel - from first touch to sales‑accepted leads

We want YOU because:

• You have 5+ years of hands‑on experience in B2B software marketing, with a clear track record of owning and scaling results
• You’re not just strategic - you execute. You build campaigns, write briefs, optimize pages, and track metrics
• You’ve owned the full marketing funnel and can talk us through how you’ve moved leads from click to close
• You’re passionate about how AI is reshaping the marketing playbook - you stay ahead of trends and already use it to achieve even better results
• Experience in enterprise software or the manufacturing industry is a strong plus
• You thrive on autonomy and ownership, and you build pragmatic processes that drive results
• You're fluent in English (German is a plus)
• You bring ambition, clarity, and confidence - and you're ready to take the stage as the face of marketing at Workerbase

Some more cool things WORKERBASE can offer you:

• The unique opportunity to drive a revolution in the manufacturing industry at Fortune 500 clients
• Great responsibility right from the start and the opportunity to shape where our business is going
• Growing team with diverse backgrounds to work with and learn from
• Flexible and hybrid work environment
• Wellpass
• Competitive compensation
• Learning & Development Budget
• Cool central office in Munich and legendary company events
• Employee Stock Options to participate in the company’s success