Marketing Lead

Vetpal GmbH; Berlin; On-site; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Salary & equity

Founders access

Ownership from day one

Team in Berlin

Job summary

Vetpal GmbH in Berlin is seeking an inaugural marketing hire to build the engine that makes Vetpal the name every vet knows. You will own marketing end to end, from the first idea to the booked demo, working directly with the founders. This is not a support role. You will build the function from zero.

You will create content, run campaigns, manage trade fairs and industry events across Europe, and help shape the Vetpal brand as the team grows.

Qualifications

• Fluent German is a must.
• You've done B2B marketing at a startup and know what moves pipeline, not just likes.
• You write well, in English and German, and have a feel for design.
• You like to build things yourself rather than brief others.
• You're analytical and measure what works.
• Experience in healthcare or vertical SaaS is a plus.

Responsibilities

• Build a content engine vets actually read: case studies, LinkedIn, newsletter and video.
• Run campaigns that turn attention into demos for our sales team.
• Own our presence at trade fairs and industry events across Europe.
• Shape the Vetpal brand.
• Build a marketing playbook we can roll out in every new country.

Skills

Fluent German

B2B Marketing

English & German

Hands-on Builder

Analytics

Healthcare SaaS

Job description

We're building the AI operating system for vets. Our AI agent Emma already runs client communication for clinics in 7 countries, including the largest veterinary groups in the world. As our first marketing hire, you'll build the engine that makes Vetpal the name every vet knows.

About Vetpal

There are more pets than ever, and fewer vets to care for them. Clinics are short on staff, vets spend half their day on admin, and their suicide rate is six times higher than average. We're building the AI operating system for vets. From the first phone call to the invoice, we give vets their time back, with the mission to bring pets, pet owners and their vets closer together.

The role

So far, Vetpal has grown through founder-led sales and word of mouth. Now we want to win the category. You work directly with the founders and own marketing end to end, from the first idea to the booked demo. This is not a support role. You build the function from zero.

What you'll work on

• Build a content engine vets actually read: case studies, LinkedIn, newsletter and video

• Run campaigns that turn attention into demos for our sales team

• Own our presence at trade fairs and industry events across Europe

• Shape the Vetpal brand

• Build a marketing playbook we can roll out in every new country

Who thrives here

• Fluent German is a must

• You've done B2B marketing at a startup and know what moves pipeline, not just likes

• You write well, in English and German, and have a feel for design

• You like to build things yourself rather than brief others

• You're analytical and measure what works

• Experience in healthcare or vertical SaaS is a plus

What we offer

• Competitive salary and equity

• Direct access to the founders and full visibility into every decision

• Real ownership over a part of the company from day one

• A small, talent-dense team in Berlin that works with speed and intensity

Interview process

• Intro Call

• Deep Dive

• Take-Home Case

• Meet the Team

• References

• Offer