Marketing Generalist

NightOwl Consulting; Deutschland; Hybrid; EUR 42.000 - 68.000; Vollzeit

Benefits dieser Stelle

Above market salary

HMO for dependents

Government-mandated benefits

Performance-based incentives

Quarterly company events

Equipment and software provided

Zusammenfassung

NightOwl Consulting is seeking an experienced Marketing Generalist to drive multichannel campaigns across email, social media, events, and content creation. You will lead projects from concept to completion with minimal supervision, leveraging AI tools for content and productivity.

Strong organization, creativity, and attention to branding are essential as you collaborate with internal teams on marketing programs.

Qualifikationen

• 4‑5+ years of hands-on marketing experience in a generalist role.
• Experience with ActiveCampaign including email campaigns, automations, lists, tags, and campaign reporting.
• Experience managing social media across Instagram, Facebook, LinkedIn, and YouTube.
• Proficiency in Canva and creating marketing materials within brand guidelines.
• Experience with content creation and repurposing across multiple marketing channels.
• Basic video editing experience.
• Experience supporting or coordinating marketing events.
• Experience using WordPress and Typeform.
• Comfortable using AI tools to improve marketing workflows and productivity.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.

Aufgaben

• Plan and execute email campaigns and automations in ActiveCampaign.
• Create and modify marketing materials with Canva and adapt content for each platform.
• Publish and manage content across Instagram, Facebook, LinkedIn, YouTube; maintain a posting calendar.
• Repurpose long-form content into short-form videos and social posts.
• Assist with event promotions and communications for luncheons and client events.
• Keep marketing calendars, trackers, and schedules up to date; manage multiple projects.

Kenntnisse

Project management

Organizational skills

Communication skills

Creative/content development

AI-assisted marketing

Tools

ActiveCampaign

Canva

WordPress

Typeform

Video editing software

Jobbeschreibung

We are looking for an experienced and well-rounded Marketing Generalist to support the execution of marketing initiatives across multiple channels. The ideal candidate has 4-5+ years of hands‑on marketing experience and is comfortable managing email campaigns, social media, graphic design, content repurposing, event marketing, and day‑to‑day marketing projects. This role is ideal for someone who is highly organized, creative, detail‑oriented, and able to take projects from concept to completion with minimal supervision. The successful candidate will also be comfortable using AI tools to improve content creation, research, organization, and overall marketing efficiency.

Key Responsibilities

Manage and execute email marketing campaigns using ActiveCampaign , including: Creating and formatting email campaigns Building and maintaining automations Managing contact lists, tags, and segments Monitoring campaign performance and identifying opportunities for improvement Create and modify marketing materials using Canva , including: Social media graphics Email graphics Flyers Promotional materials Other branded marketing assets Follow established brand guidelines to ensure consistency across all marketing materials. Manage and publish content across Instagram, Facebook, LinkedIn, and YouTube . Develop and maintain a consistent social media publishing calendar. Write, edit, and refine captions and adapt content appropriately for each platform. Repurpose long‑form content such as videos, presentations, and other marketing materials into: Short‑form videos Social media posts Email campaigns Promotional content Other marketing assets Perform basic video editing and assist with the creation of short‑form video content. Support the planning and execution of educational luncheons, classes, client events, and community events. Create event promotional campaigns, invitations, follow‑up communications, and supporting marketing materials. Track event RSVPs and assist with event‑related communications and coordination. Manage multiple marketing projects simultaneously while maintaining deadlines and priorities. Maintain and update marketing calendars, project trackers, and campaign schedules. Take ownership of assigned projects and ensure timely completion with minimal supervision. Use AI tools to support content creation, research, brainstorming, organization, and marketing efficiency. Maintain and update website content using WordPress . Create and manage forms and related marketing workflows using Typeform . Collaborate with internal team members and stakeholders to ensure marketing initiatives are aligned with business objectives.

Skills, Knowledge and Expertise

4‑5+ years of hands‑on marketing experience in a generalist, coordinator, specialist, or similar marketing role. Proven hands‑on experience with ActiveCampaign , including email campaigns, automations, lists, tags, and campaign reporting. Experience managing social media content across Instagram, Facebook, LinkedIn and youTube . Proficiency in Canva and experience creating marketing materials within established brand guidelines. Experience with content creation and content repurposing across multiple marketing channels. Basic video editing experience is strongly preferred. Experience supporting or coordinating marketing events. Experience using WordPress . Experience usingTypeform . Comfortable using AI tools to improve marketing workflows and productivity. Strong project management and organizational skills. Excellent written and verbal communication skills. Strong attention to detail and ability to maintain consistency in branding and messaging. Ability to manage multiple priorities and meet deadlines with minimal supervision. Proactive, resourceful, and able to take ownership of projects from start to finish.

Preferred Skills

Experience with CRM and marketing automation platforms. Experience developing content calendars and multi‑channel campaigns. Experience with basic video editing tools. Strong copywriting and editing skills. Experience working with professional services, B2B, education, real‑estate, or community‑focused organizations. Ability to analyze campaign and social media performance and use insights to improve future marketing efforts.

Benefits

Above market salary HMO on Day 1 for principal and two dependents Government‑mandated benefits Performance‑based Incentives Quarterly Company Events 1,000 PHP De Minimis Equipment and software provided