Marketing Director mfd

Redcare Pharmacy; Köln; Remote; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading company in the pharmacy sector is seeking a Marketing Manager to oversee their marketing portfolio across Europe. This role involves developing a data-driven strategy to enhance customer engagement and brand identity while leading a diverse team. The ideal candidate will have extensive experience in digital marketing and a proven track record in driving growth within a dynamic ecommerce landscape.

Leistungen

Flexible Work from Home

Kindergarten Grant

Mental Health Support

Personal Development Support

Fully Subsidized Deutschland Ticket

Sports & Health Membership

Qualifikationen

• 5+ years of marketing leadership experience driving strategic growth.
• Experience in transitioning to a data-driven, automated setup in B2C ecommerce.

Aufgaben

• Oversee marketing portfolio and coordinate activities across multiple channels.
• Develop integrated marketing strategy for growth in multiple countries.

Kenntnisse

Digital Marketing

B2B Sales

Marketing Automation

Customer Segmentation

Multichannel Marketing

Market Research

Social Media Management

Lead Generation

Tools

Pardot

HubSpot

Jobbeschreibung

Responsibilities:

1. You oversee our entire marketing portfolio, managing and coordinating marketing activities across multiple channels.
2. You develop and implement an integrated marketing strategy to support the further growth of the business in all our 7 active countries (Germany, Austria, Belgium, Italy, Switzerland, Netherlands, France), considering the varying stages of development in our markets and exploring new growth opportunities, such as digital prescriptions in Germany.
3. Your strategic approach is customer-centric, with a keen awareness of the opportunities and challenges presented by our different customer segments. This includes developing personalized retention methods for our over 12.5 million active customers, attracting valuable new customers, and promoting a compelling brand identity.
4. You establish a data-driven and automated marketing structure, along with the necessary technology and tools, to ensure maximum efficiency and scalability.
5. You lead a diverse team, including individual contributors and team leaders. Through servant leadership, you inspire and empower your team, fostering collaboration and continuous learning.
6. You manage and optimize significant marketing budgets, ensuring a solid return on investment, and report on key performance indicators to management.
7. You establish strong relationships with our country and platform management, category, onsite merchandising, pricing, and product development teams to leverage synergies, identify opportunities, and maximize value for the organization.

Qualifications — About you:

1. You have successfully implemented and scaled marketing activities across diverse regions, transitioning from traditional methods to a data-driven, automated setup in a B2C ecommerce environment.
2. With at least 5 years of marketing leadership experience, you have a proven track record of driving strategic growth, leveraging industry innovations such as AI-driven marketing solutions and app-based strategies.
3. You possess a comprehensive marketing perspective, understanding the challenges and opportunities in customer retention, acquisition, and brand building within a dynamic ecommerce landscape, leveraging your expertise in technology, data, and marketing automation.
4. You are skilled in managing extensive marketing budgets efficiently and are passionate about impacting the company's success directly.
5. You are proactive, with a data-driven, hands-on, and innovative mindset, thriving in complex and dynamic environments.

Additional Information:

About your benefits:

• Work from Home: Flexible arrangements up to 20 days per year within the EU, depending on job requirements.
• Redcare events: Creative team-building activities and celebrations.
• Kindergarten Grant: Up to €10,000 per month for childcare expenses.
• Mental Health: Free, anonymous psychological support from Likeminded.
• Personal Development: Support for internal and external training to foster growth.
• Mobility: Fully subsidized Deutschland Ticket for commuting.
• Sports & Health: Membership at Urban Sports Club offering various sports options.

Remote Work: Employment Type:

Key Skills: Digital Marketing, B2B Sales, Marketing, Pardot, Marketing Automation, Customer Segmentation, HubSpot, Multichannel Marketing, Market Research, Affiliate Marketing, Social Media Management, Lead Generation

Experience: 5+ years

Vacancy: 1