Marketing Director (m / w / d)

Ornua Deutschland GmbH (Kerrygold); Neukirchen-Vluyn; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

A leading company in the dairy sector is seeking a Marketing Manager for its Kerrygold brand in Germany. This role involves developing marketing strategies, leading a high-performing team, and collaborating with global teams to drive brand growth. The ideal candidate will have extensive experience in FMCG marketing and a passion for brand management.

Leistungen

30 days of paid holiday

Holiday and Christmas bonuses

Extensive training opportunities

Company pension scheme

Company health management program

Subsidy for the gym (€150 p.a.)

Qualifikationen

• Extensive relevant FMCG marketing and branding experience.
• Experience partnering with Sales to drive growth.
• Proven leader with a track record of building high-performing teams.

Aufgaben

• Develop and oversee the execution of the marketing strategy for Kerrygold.
• Take commercial responsibility for brand performance and marketing strategies.
• Collaborate with Global Marketing & R&D for product and packaging innovations.

Kenntnisse

Leadership

Commercial Acumen

Brand Management

Strategic Insights

Communication

Ausbildung

Bachelor's and/or Master's degree in business, marketing, or food-related discipline

Jobbeschreibung

Ornua is an Irish dairy co-operative that markets and sells dairy products on behalf of its members, Ireland's dairy processors and, in turn, Irish dairy farmers. Ornua is Ireland's largest exporter of Irish dairy products and has annualised sales of over €3.4bn.

Headquartered in Dublin, Ornua has a strong global team of 3,000 employees, operating from 9 business units worldwide, including 16 production facilities. Ornua's core purpose is to build profitable routes to market for Irish dairy products.

Ornua is structured across two divisions: Ornua Foods and Ornua Ingredients. We operate from 10 business units worldwide, including 16 production facilities, and have sales and marketing teams working in-market across the globe in Africa, Asia, Germany, Ireland, the Middle East, Spain, the UK, and the US.

Ornua Deutschland GmbH, based in Neukirchen-Vluyn, northwest of Dusseldorf, and known for its Kerrygold brand, is a subsidiary of the Irish Ornua Cooperative Limited in Dublin. Our sustainable pasture-based farming and excellent product quality have made us the market leader in the categories of butter, blended fats, and cheddar in Germany.

Around 300 employees are dedicated to meeting the needs of our customers in packaging, logistics, and administration. With high commitment and passion, all employees contribute to our sustainable growth and success as a company.

Ornua's Values

At Ornua, our Values guide us as we work together and care for each other to achieve great things. Our five values, and their underlying behaviours, encourage us to seek and embrace new ideas, make it happen, be our true selves, show you care, and achieve great things together.

KEY AREAS OF RESPONSIBILITY :

1. Develop and oversee the execution and implementation of the marketing strategy for Ornua Foods Germany, home of Kerrygold brand. As a member of Ornua Germany's Senior Leadership Team, responsible for the success of our Brand, you will also play a key role in developing the wider business strategy and the overall performance, operation and direction of the business in Germany.
2. Work closely, and aligned with the Global Brand team, to lead the development of strategic marketing plans for Kerrygold, referencing global brand charters where relevant, to drive local brand growth in line with short, medium, and long-term plans.
3. Develop, lead, and set direction for a high-performing Marketing function, including the Brands and Creative teams, fostering a culture grounded in Ornua's competency and value framework.
4. Take commercial responsibility for Brand performance, creating and driving marketing strategies that build on and enhance existing platforms and deliver tools for ongoing Brand value growth. Collaborate closely with the Sales Director and their team to ensure the achievement of brand objectives grounded in customer and consumer insights.
5. Contribute to Global Marketing initiatives by identifying and driving strategic growth opportunities for Kerrygold globally, maintaining and enhancing its position as a premium dairy brand in key markets.
6. Collaborate with Global Marketing & R&D colleagues to ensure a pipeline of product and packaging innovations that set the pace for the category and support our sustainability commitments.
7. Represent Ornua Germany's portfolio of brands at the Executive level and with key stakeholders, ensuring clarity on each brand's value and role within their categories.
8. Lead internal education initiatives to promote brand understanding and create internal excitement and pride.
9. Ensure effective control and accountability of marketing activities, ROI, and budget management, with regular post-campaign reviews and analyses.
10. Demonstrate strong commercial and financial acumen, understanding the impact of activities on the P&L.
11. Drive a Packaging strategy that offers a compelling consumer offering while delivering on sustainability targets.
12. Oversee legal aspects related to brand activity in Germany, collaborating with Ornua's Legal Team, including trademark, registration, legal challenges, licensing, and infringement issues.
13. As a member of the Ornua Germany Senior Leadership Team, provide broader leadership and contribute to overall business strategy, modeling Ornua's values and competencies, and contributing beyond your functional area.

KEY REQUIREMENTS :

1. Bachelor's and/or Masters degree in business, marketing, or a food-related discipline.
2. Extensive relevant FMCG marketing and branding experience, preferably in the FMCG sector.
3. Experience partnering with Sales to drive growth.
4. Passionate about brands and their potential to unlock value for the business and customers.
5. A proven leader with a track record of building and leading high-performing teams that drive sales and market share growth.
6. Understanding of grocery retail, consumer, and media markets, with an innate understanding of integrated brand communication.
7. Experience managing external creative agencies for TV, media, and shopper programs.
8. Excellent commercial acumen with P&L understanding and experience; able to contribute strategic insights to the wider business.
9. Capable of initiating and driving change, supporting behaviors that facilitate this.
10. Outstanding communication and interpersonal skills, with the ability to build valuable relationships internally and externally.

Working at Ornua :

Working at Ornua means working in a flat hierarchy. A constant exchange with colleagues (m/f/d) and open communication are key aspects of daily interaction.

What you can expect from us :

1. Flexibility regarding work location and hours within the agreed conditions.
2. 30 days of paid holiday.
3. Holiday and Christmas bonuses.
4. An interesting and varied range of tasks with high personal responsibility.
5. A friendly team and a pleasant working atmosphere.
6. Modern IT infrastructure.

Our bonus benefits :

1. Extensive training opportunities.
2. Company pension scheme.
3. Company health management program.
4. Subsidy for the gym (€150 p.a.).

And much more.

Interested?

If you are enthusiastic about the Kerrygold brand and interested in this role within a future-oriented, modern, and efficient company, we look forward to receiving your detailed application, including salary expectations and earliest start date, preferably via our applicant management system.