Marketing Director (Customer Experience, Events & PR), DACH

Copeland; Langenfeld (Rheinland); Vor Ort; EUR 45.000 - 80.000; Vollzeit

Zusammenfassung

An established industry player is seeking a passionate marketing professional to join their dynamic team in Langenfeld. This role offers the chance to develop and execute innovative marketing strategies that drive brand awareness and sales enablement. You will collaborate closely with sales and marketing teams, manage digital and social media campaigns, and enhance customer experiences across various platforms. With a focus on personal and professional growth, this position provides a flexible work-from-home arrangement and a supportive work-life balance, making it an exciting opportunity for those eager to make a significant impact in a global technology leader.

Leistungen

Flexible work-from-home arrangement

Comprehensive medical care

Opportunities for advancement

Global volunteer employee resource groups

Qualifikationen

• Proven experience in managing marketing operations in high-tech environments.
• Strong management and analytical skills with a focus on digital marketing.

Aufgaben

• Designing and executing integrated marketing campaigns to boost brand awareness.
• Managing social media presence and collaborating on messaging strategies.

Kenntnisse

Marketing Strategy

Digital Marketing

Sales Enablement

Event Management

Brand Positioning

Social Media Management

Analytics

Communication Skills

Ausbildung

Marketing Degree

MBA

Jobbeschreibung

We have a great opportunity for a passionate, dynamic, and results-driven marketing professional looking to advance their career in a global technology leader.

The role involves developing and executing regional marketing strategies, supporting revenue enablement, and delivering measurable business impact for Emerson and its Business Units. Responsibilities include strategic analysis, content marketing, positioning, value messaging, advertising, and managing our digital and social presence (campaigns, event planning, press, and publication relations), all with a focus on delivering exceptional customer experiences across Events, Digital, and Print.

Working closely with sales, the successful candidate will help increase brand awareness, enhance sales enablement, generate marketing leads, and grow market share.

If you possess strong communication skills, a strategic mindset, and a proven track record in digital and coordinated marketing campaigns, we invite you to apply for our team in Langenfeld, Germany.

Responsibilities include:

1. Designing and executing integrated marketing and sales enablement campaigns, overseeing messaging and event strategies to boost brand awareness, customer engagement, and lead conversion.
2. Managing and elevating Social Media presence in the DACH region.
3. Collaborating with Enterprise Marketing to develop messaging for reputation and brand growth across owned, paid, and earned media.
4. Owning the Customer Experience and coordinating DACH events, customer initiatives, publications, and PR activities.
5. Building relationships with key stakeholders in Europe Leadership, Country Marketing, Product Marketing, and Communications teams.
6. Contributing to SEO efforts and ensuring a seamless customer journey.
7. Supporting the development of Digital Strategy and marketing technology infrastructure.
8. Managing partnerships with event organizers, solutions providers, agencies, and PR firms.
9. Supporting Emerson Exchange EMEA with planning, sales engagement, and event coordination.
10. Representing Emerson Marketing in Customer Experience programs.
11. Leading, coaching, and developing team members through mentoring, training, performance reviews, and development plans.

Who you are:

You leverage knowledge of business drivers and market strategies to guide actions, make decisive decisions in dynamic situations, and navigate organizational politics effectively.

Requirements:

• Proven experience managing marketing operations in BB and high-tech environments.
• Successful track record in marketing strategy, digital marketing, audience nurturing, analytics, eCommerce, event management, brand positioning, PR, and social media.
• Experience in sales enablement, lead generation, and sales conversion strategies.
• Strong management and analytical skills.
• Enthusiastic, eager to learn, and able to inspire others.
• Excellent presentation and communication skills for matrix organizations.
• Fluency in German and English at a professional level.
• Willingness to travel (approximate % needed).
• Home office policy – one day per week.

Preferred qualifications:

• Marketing degree or equivalent; MBA is a plus.
• Experience leading project teams with meticulous planning and execution.

Our offer:

We value work-life balance and support our employees’ personal and professional growth. We offer competitive benefits, comprehensive medical care, and opportunities for advancement. The role includes a flexible work-from-home arrangement (one day per week). Additionally, our global volunteer employee resource groups foster diversity, inclusion, and community engagement.