Marketing Director

Flint Hyde; Düsseldorf; Remote; EUR 60.000 - 110.000; Vollzeit

Zusammenfassung

An innovative firm is seeking a visionary Marketing Director to lead their marketing strategy and establish a robust function to drive sales growth. This role offers the chance to enhance brand visibility and position the company as a leader in enterprise automation. The successful candidate will manage a comprehensive marketing budget, oversee diverse campaigns, and collaborate with sales teams to achieve growth objectives. If you're an experienced marketing professional ready to shape the future of AI and robotics, this is a unique opportunity to make a significant impact.

Qualifikationen

• Extensive experience in B2B marketing for large enterprises, ideally in robotics.
• Proven expertise in Account-Based Marketing with a track record of lead generation.

Aufgaben

• Develop and implement a marketing strategy focused on lead generation.
• Drive Account-Based Marketing initiatives targeting enterprise clients.
• Craft a powerful brand narrative leveraging AI and robotics.

Kenntnisse

B2B Marketing

Account-Based Marketing (ABM)

Digital Marketing

Content Marketing

Event Management

Data-Driven Decision Making

Jobbeschreibung

The company is seeking a visionary Marketing Director to spearhead the development and execution of their marketing strategy. Reporting directly to the CEO, this role presents a unique opportunity to establish a robust marketing function from the ground up, driving sales growth and enhancing brand visibility. The successful candidate will position the company as a leader in enterprise automation while expanding its reach into broader manufacturing and robotics applications.

Key Responsibilities :

• Develop and implement a marketing strategy focused on lead generation and pipeline growth.
• Manage a comprehensive marketing budget, optimizing resources across diverse regions and campaigns.
• Drive Account-Based Marketing (ABM) initiatives to target enterprise clients and achieve scalable deployments.
• Enhance the company’s presence in tenders, industry events, exhibitions, and roundtables.
• Collaborate with sales and business development teams to align efforts and achieve growth objectives.

2. Brand Development

• Craft a powerful brand narrative of the company’s innovative use of AI and robotics to solve productivity challenges.
• Build and nurture relationships with media outlets and external agencies to maximize brand exposure.
• Expand the company’s brand identity beyond intralogistics into manufacturing and robotics sectors.
• Foster an innovative, forward-thinking brand image that resonates across industries.
• Oversee all marketing channels, including PR, events, digital marketing, advertising, and partnerships.
• Lead e-marketing initiatives, including LinkedIn campaigns and content marketing tailored to verticals like warehousing and manufacturing.
• Leverage data-driven insights to measure campaign performance, refine strategies, and maximize ROI.

4. Market Expansion

• Support the company’s expansion into new markets, including the U.S., while strengthening its European presence.
• Build the company’s network and influence across the robotics and manufacturing ecosystems.

5. Investor Relations

• Strengthen the company’s positioning in the investor community by crafting a compelling brand narrative to support future funding rounds.

Your Profile : Experience

• Extensive experience in B2B marketing for large enterprises, ideally within robotics, automation, or similar industries.
• Proven expertise in Account-Based Marketing (ABM), with a track record of driving lead generation and scalable marketing strategies.
• A background in both start-up and large organizational settings, with the agility to thrive in a high-growth environment.

Skills

• Proficiency in PR, content marketing, event management, and digital marketing campaigns.
• Ability to tailor marketing strategies to specific verticals (e.g., warehousing vs. manufacturing).
• Strong analytical skills with a focus on data-driven decision-making.

Personality

• Entrepreneurial, pragmatic, and results-driven, with a resilient mindset.
• Team-oriented and collaborative, able to navigate an evolving start-up landscape.
• Visionary leadership with the ability to develop and execute cohesive brand strategies.

Languages

• Fluent in German and English .

Location

• Remote role with frequent travel to Germany.

This is a unique opportunity for an experienced marketing professional to shape the future of a high-growth company at the forefront of AI and robotics innovation. If you're ready to make an impact, we’d love to hear from you!