Marketing Data Analyst (m/f/d)

Tchibo GmbH; Heppenheim; Vor Ort; EUR 40.000 - 80.000; Vollzeit

Zusammenfassung

Ein innovatives Unternehmen sucht einen Marketing Data Analysten, der datenbasierte Entscheidungen für Marketing und Produktteams unterstützt. In dieser spannenden Rolle werden Sie tief in die Analyse von Kunden- und Onsite-Daten eintauchen, um personalisierte Erlebnisse zu schaffen und Kampagnen zu optimieren. Ihre Arbeit wird direkten Einfluss darauf haben, wie Millionen von Nutzern mit dem Unternehmen interagieren. Sie werden in einem dynamischen Team arbeiten, das Wert auf Vielfalt und Zusammenarbeit legt, während Sie an bedeutenden Projekten arbeiten, die über Zahlen hinausgehen. Wenn Sie eine Leidenschaft für Daten haben und gerne mit Menschen arbeiten, ist dies die perfekte Gelegenheit für Sie.

Leistungen

Flexible Arbeitszeiten

26 Urlaubstage + Geburtstag frei

Monatlicher Transportzuschuss

Essensgutscheine

Gesundheits- und Lebensversicherung

Kostenloser Tchibo Kaffee

Innovative Arbeitskultur

Wertschätzung von Diversität und Inklusion

Qualifikationen

• Erfahrung in der Datenanalyse zur Optimierung von Marketingkampagnen.
• Starke Kenntnisse in SQL und Python für datengetriebene Entscheidungen.

Aufgaben

• Analysieren von Kundendaten zur Optimierung von Marketingstrategien.
• Entwickeln von selbstbedienbaren BI-Lösungen für Webshop-Analysen.

Kenntnisse

Datenanalyse

SQL

Python

A/B-Testing

Online-Marketing

Machine Learning

Datenvisualisierung

Agile Methoden

Tools

Google Analytics

Tableau

Power BI

Docker

BigQuery

Redshift

TensorFlow

PyTorch

Scikit-learn

dbt

Jobbeschreibung

Digital. Inspiring. Unique.

At Tchibo, we combine tradition with innovation, delivering sustainable solutions and unique customer experiences. From our deep coffee roots to our constantly evolving eCommerce presence, we love surprising and delighting our customers. Now, we are expanding Tchibo TECH in Romania - bringing data-driven decision-making to the next level. Ready to make a real impact? Join us!

Your role: Making a difference with us.

This position is located in Bucharest, Romania.

As a Marketing Data Analyst (m/f/d)you will empower our marketing and product teams to make smarter, data-backed decisions. You will play a key role in unlocking insights from customer and onsite data, driving personalization, campaign optimization, and seamless customer journeys across channels. Your work will have a direct impact on shaping how millions of users interact with Tchibo. In detail you:

• Analyze customer and onsite data using SQL and Python to optimize marketing campaigns and operational decisions.
• Design, expand, and optimize Data Science use cases such as next best offer, A/B testing strategies, and customer journey analytics.
• Develop and deliver self-service BI solutions tailored to webshop analytics and customer segmentation.
• Collaborate with cross-functional teams to bridge business questions with data-driven answers.
• Ensure scalable, reliable, and interpretable models using best practices and modern tools.

Your profile: You keep reinventing us.

Must-Have Experience:

• Proven experience in building forecasting models using machine learning and statistical methods.
• Strong background in online marketing data analysis and onsite tracking (e.g., Google Analytics, GA4).
• Proficiency in applying and programming statistical methods with Python.
• Advanced SQL skills (experience with BigQuery or Redshift is a plus).
• Practical experience with A/B testing frameworks and experimentation design.

Technical Skills:

• Solid programming skills in Python and SQL.
• Knowledge of data transformation tools (e.g., dbt).
• Familiarity with virtualization (e.g., Docker).
• Experience with data visualization tools such as Tableau, Power BI, or similar.
• Hands-on with machine learning frameworks (e.g., TensorFlow, PyTorch, Scikit- learn).

Onsite Analytics Knowledge:

• Understanding of digital optimization strategies and conversion metrics.
• Experience working with GA4 raw data and web analytics.
• Background in A/B testing tools and experimentation analysis.

Soft Skills:

• Agile mindset with a hands-on and solution-oriented attitude.
• Passion for working with people and communicating data insights effectively.
• Curiosity for new technologies and eagerness to experiment.
• Confident communication skills in English.

Your benefits: Together we stay different.

• Work-Life Balance: Flexible hybrid working policy, 26 vacation days + your birthday off.
• Perks: Monthly transport allowance, meal tickets, health & life insurance.
• Coffee Lovers Welcome: Free Tchibo coffee for home and office.
• Innovative Work Culture: You’ll work on impactful projects in a collaborative and open-minded team.
• Diversity & Inclusion: A place where your perspectives and ideas are valued.

Ready to unlock the power of data at Tchibo?Join us and make an impact that goes beyond numbers!

Your contact person is Maria Manu, [e-mail]

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