Marketing Data Analyst

Mintos Group; Berlin; Hybrid; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading investment platform is seeking a Marketing Data Analyst to build its marketing analytics function. This role is crucial for driving data-based decisions that enhance customer engagement and growth. Ideal candidates will have strong SQL and Python skills, experience in data analysis, and the ability to communicate insights effectively. Mintos offers a hybrid work model, stock options, and a personal learning budget to support your professional development.

Leistungen

Stock options

Hybrid work model

Personal learning budget of €1000 annually

Flexible vacation policy

Qualifikationen

• Proven experience as a data or marketing analyst, ideally in a high-growth environment.
• Hands-on experience with BI tools, preferably PowerBI.
• Experience with predictive modeling and marketing experimentation is a plus.

Aufgaben

• Develop and maintain robust customer segmentation based on various data.
• Analyze customer journeys to identify lifecycle milestones and risks.
• Design, build, and maintain Power BI dashboards for performance tracking.

Kenntnisse

SQL

Python

Data Analysis

Analytical Thinking

Tools

Power BI

Braze

GA4

Jobbeschreibung

We’re looking for a Marketing Data Analyst who’s excited to build our marketing analytics function from the ground up and help us scale to millions of investors across Europe.

If you’re up for the challenge to grow Mintos into a multi-asset investment platform, we’d be excited to get to know you!

Could this role be an ideal match for you?

• You get a thrill from turning raw data into actionable insights that move the business forward.
• You enjoy digging deep into customer behavior to uncover patterns and opportunities others might miss.
• You feel at home navigating between a well-structured SQL query and a beautifully built dashboard.
• You thrive in a fast-paced environment where strategic thinking, technical know-how, and a strong sense of ownership are key.

If that sounds like you, this role offers the opportunity to make a real impact. You’ll shape how we leverage data to drive strategy, personalization, and growth at scale.

What you will do

As the Marketing Data Analyst, you will be a critical force behind data-driven growth at Mintos. You will lay the foundation for scalable, insight-driven marketing operations and enable smart decision-making through segmentation, predictive analytics, and performance reporting.

You will:

• Develop and maintain robust customer segmentation based on behavioral, transactional, and demographic data.
• Analyze customer journeys to identify lifecycle milestones, churn risks, and opportunities for re-engagement and retention.
• Partner with engineering and marketing to enable machine learning models and Next Best Action frameworks that enhance personalization.
• Design, build, and maintain Power BI dashboards and performance tracking systems across lifecycle KPIs and marketing incentives.
• Empower the marketing team with self-serve analytics, experimentation support, and ad-hoc insights for strategic decisions.

Your professional skills and background:

• Proven experience as a data or marketing analyst, ideally in a high-growth environment or digital-first business.
• Strong proficiency in SQL and Python; hands-on experience with BI tools (PowerBI preferred).
• Familiarity with marketing platforms such as Braze and GA4, and a solid understanding of lifecycle marketing.
• Deep analytical thinking paired with the ability to communicate insights clearly and simply.
• A track record of working independently, taking ownership, and driving results from ambiguity.
• Experience with or interest in predictive modeling and marketing experimentation is a big plus.

What we offer:

Meaning. Ground-floor opportunity to change the world of investing as we know it.

️ Care and attention.We want you to enjoy your job, not stress about it. Learn more about Mintos virtues here.

Stock options. In addition to a competitive salary, you’ll get a stake in Mintos. We believe in what we do, and we hire people who own the work they do. This lets you participate in the value you help to create at Mintos.

Hybrid work model.We believe a combination of working in our office and working from home offers the best of both worlds.

A personal learning budget. €1000 EUR each year for your professional development. Choose how to use this yourself - take courses, visit conferences, etc.

A flexible vacation policy. Do your best work, and take time off when you need it. At Mintos we don’t limit vacation time stipulated by law.

Mintos is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you need assistance with the interview due to a disability, please write to [e-mail].