Marketing Coordinator (German) - SaaS/IoT, German Market Growth

Keycafe; Remote; EUR 40.000 - 60.000; Vollzeit

Zusammenfassung

A leading global key management company is seeking a Marketing Coordinator to spearhead their German-language marketing efforts. The role involves executing integrated campaigns, crafting persuasive content in business German, and enhancing brand presence across Germany. Candidates should have 2+ years of marketing experience, fluency in German and English, and strong skills in content creation. Competitive compensation and benefits, including flexible working arrangements, are offered.

Leistungen

Monthly performance-based commission

Annual wellness budget

Paid music streaming subscription

18 days PTO plus public holidays

Birthday Off

Paid parental leave

Qualifikationen

• Proven ability in content creation and digital campaigns.
• Experience with B2B audiences and copywriting.
• Ability to analyze customer data and market trends.

Aufgaben

• Execute integrated marketing campaigns across various channels.
• Write compelling content in professional German.
• Grow the German social media presence with engaging content.

Kenntnisse

Fluent in German and English

Strong copywriting skills

Experience in email marketing

Familiar with SEO principles

Strong organizational abilities

Ausbildung

2+ years of experience in marketing

Tools

Google Analytics

CRM platforms

Marketing automation platforms

Jobbeschreibung

Are you a creative marketer who loves experimenting across channels to find what truly drives growth?

Keycafe is looking for a Marketing Coordinator to own our German-language marketing efforts and accelerate our brand presence across Germany. In this role, you’ll execute multi-channel campaigns, craft persuasive content in professional business German, and uncover new opportunities that expand our reach within key industries.

If you enjoy working across the full funnel, thrive in a fast-moving SaaS/IoT environment, and want to play a meaningful role in driving measurable results, this is your chance to make a global impact.

What You’ll Do

• Develop and execute integrated marketing campaigns across email, blog, case studies, paid media, landing pages, and webinars.
• Write clear, compelling German-language content for blogs, the website, newsletters, emails, and industry-specific campaigns.
• Create segmented email campaigns tailored to industries, buyer personas, and stages of the funnel.
• Manage and grow Keycafe’s German social media presence with consistent, engaging content.
• Produce and coordinate webinars that support awareness, education, and lead generation.
• Analyze customer data, campaign performance, and market trends to identify new opportunities and optimize results.
• Support marketing events, conferences, and strategic industry partnerships.
• Track and report on KPIs, providing insights to improve future campaigns.
• Collaborate with sales, product, and operations to ensure messaging alignment and high-impact execution.
• Stay up to date with modern digital marketing tools, automation platforms, and analytics best practices.

Why Join Keycafe

• Own a market: Take full responsibility for German-language marketing initiatives with room to innovate and experiment.
• High-impact role: Your campaigns directly influence awareness, pipeline growth, and customer adoption across Germany.
• Global environment: Work closely with a distributed team supporting customers in 30+ countries across diverse industries.

About Keycafe

Keycafe, headquartered in Vancouver, powers secure and seamless key management for businesses worldwide. Our SmartBox system combines IoT hardware with cloud software to give organizations total control over their keys — anytime, anywhere. From hospitality and property management to logistics, fleets, and government, companies rely on Keycafe to keep operations secure, efficient, and scalable.

Who You Are

• Fluent in German and English, with excellent written and verbal communication in both languages.
• 2+ years of experience in marketing, content creation, digital campaigns, or sales enablement.
• Strong copywriting and content creation skills, especially for B2B audiences.
• Comfortable using CRM and marketing automation platforms.
• Experienced in email marketing and newsletter creation.
• Familiar with SEO principles and analytics tools (Google Analytics required; Semrush is a plus).
• Skilled at using ChatGPT and other AI tools to enhance content and workflows.
• Strong organizational abilities with exceptional attention to detail.
• Creative, resourceful, and driven by achieving measurable results.

Nice to Have

• Experience with SaaS, IoT, or hardware-enabled technology companies.
• Background in performance marketing or paid media campaign execution.
• Familiarity with webinar platforms and event coordination.

• Base Salary: $1,300 USD per month.
• Commission: Monthly performance-based commission ranging from $500 to $900 USD, with an on-target earnings (OTE) of $1,800 to $2,200 USD per month.
• Apple MacBook + monitor, keyboard, and mouse provided.
• Paid music streaming subscription (Spotify, Apple Music, or equivalent).
• Single-person mobile plan covered.
• Annual wellness budget for physical or mental well-being.
• Annual career development budget for courses, training, or conferences.
• Time Off: 18 days of PTO annually, plus public holidays in your location.
• Birthday Off: An additional fully paid day off.
• Parental Leave: 4 weeks of paid maternity/paternity leave (within the child’s first year).
• Eligibility for benefits begins after a 3–6 month probationary period, depending on the benefit.