Marketing Content Creator (m/f/d) – B2B SaaS

GBTEC Group; Bochum; Hybrid; EUR 40.000 - 60.000; Vollzeit

Zusammenfassung

A leading company in the B2B SaaS sector is seeking a native-English content creator and copywriter to develop and optimize engaging content for global audiences. The role involves collaborating with marketing teams and contributing to the overall content strategy. Applicants should have a strong background in content marketing and excellent writing skills, with a focus on driving demand and revenue growth.

Leistungen

Training and professional development

Flexible working hours

Access to bike leasing

Attractive social benefits

Qualifikationen

• 3+ years of experience in content marketing, ideally in B2B SaaS.
• Proven ability to set content strategy and use AI tools.
• Excellent writing, editing, and proofreading skills.

Aufgaben

• Craft benefit-driven content and optimize it for various markets.
• Collaborate with marketing and sales teams to generate demand.
• Manage and update landing pages using Typo3 CMS.

Kenntnisse

Content Strategy

Copywriting

SEO

Collaboration

Detail Orientation

Jobbeschreibung

Your mission

Are you a sharp, native-English content creator and copywriter who thrives in a fast-paced B2B SaaS environment? We’re looking for a creative storyteller who can craft benefit-driven content that resonates with global business audiences. In this role, you’ll be a key contributor to our international content strategy – writing, localizing, and optimizing content across the customer journey for markets including North America, the UK, Benelux, and APAC.

1. Contribute to our global content strategy that serves our buying audiences and tells our brand story effectively.
2. Collaborate closely with our strategic and growth marketing teams to create content and write copy that generates demand and drives revenue growth.
3. Write clear, persuasive, and benefit-driven content and messaging – including ad creative copy, website copy, blog articles, newsletters, whitepapers, PR materials, and more.
4. Tailor messaging to align with ideal customer profiles, buyer personas, funnel stages, SEO & GEO, and localization needs.
5. Support the localization and translation of content across key markets.
6. Manage and update landing pages using our CMS (Typo3).
7. Use AI to assist in topic research and content creation to improve content efficiency, relevance, and quality.
8. Research industry topics to craft insightful thought leadership pieces.
9. Update and improve existing content to enhance SEO/GEO, accelerate conversions, and repurpose content across multiple channels.
10. Work cross-functionally with marketing, sales, and product teams to ensure content is on-brand and aligned with business objectives.

Your profile

1. Native English speaker; German skills are a plus.
2. 3+ years of experience in content marketing, ideally in the B2B SaaS space.
3. Proven ability to set content strategy and create content using AI and modern tools.
4. Excellent writing, editing, and proofreading skills with a keen eye for detail and high quality standards.
5. Experience managing a content roadmap and editorial calendar.
6. A creative mindset, strong communication skills, and a deep understanding of B2B target audiences.

Why us?

1. High-impact role in a strategic marketing function with room for creativity and ownership.
2. Training, mentoring, and professional development to support your growth.
3. Attractive social benefits (e.g., direct insurance, capital-forming benefits).
4. Access to bike leasing and our corporate benefits platform.
5. Flexible working hours, hybrid work model, and flat hierarchies.
6. Collaborative and highly skilled team with a strong culture of knowledge sharing.

Your contact persons

We look forward to receiving your detailed application, stating your earliest possible starting date and salary expectations, via our homepage or alternatively to [e-mail].

If you have any questions, please contact Ms. Lisa Klatt, Associate HR Specialist, on 0234 97645-157.

GBTEC stands for diversity and therefore values all applications, regardless of nationality, ethnic and/or social origin, gender, religion or ideology, disability, age or sexual identity.

About Us

For over 20 years, we have successfully developed innovative software solutions and provided top-tier consulting services to customers worldwide. The future sustainability of our industry as well as the agile structures of our company form the foundation for continued healthy growth at GBTEC. As an attractive employer, we are committed to maximizing the potential of our GBTEChies. Discover more about us and explore opportunities in the careers section.