Marketing Communications Representative

Keysight Technologies; Böblingen; Hybrid; EUR 55.000 - 85.000; Vollzeit

Zusammenfassung

Keysight is seeking a Marketing Communications (Marcom) Representative to support field marketing across Germany and EMEA, with a primary focus on customer events, tradeshows, seminars, and conferences. You will plan, budget, coordinate vendors, and ensure a strong attendee experience.

The ideal candidate has a Bachelor's degree in Marketing, Business, or Communications, 3+ years in event marketing, and fluency in German and English. This is a hybrid role with 2 days remote work.

Qualifikationen

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 3+ years of experience in event marketing or related field.
• Proven experience planning and managing customer events.
• Fluent in German and English.

Aufgaben

• Identify and recommend local marketing investment opportunities based on local market needs, sales input, customer insights, and relevant industry events.
• Plan and execute customer-facing events, including tradeshows, conferences, seminars, workshops, and other field marketing activities.
• Lead event project management, including timeline tracking, deliverables, stakeholder coordination among vendors, event organizer, and Keysight team, budget follow-up, and performance reporting.
• Manage event cost breakdowns, purchase orders, invoices, and overall budget tracking within approved allocations.
• Deliver a memorable and high-quality attendee and customer experience before, during, and after events.
• Support event-related digital promotions including email, web, registration, and social media tactic.
• Partner with sales and marketing teams to drive customer engagement, lead generation, and measurable business impact.

Kenntnisse

German language

English language

Event planning

Ausbildung

Bachelor's degree in Marketing

Jobbeschreibung

At Keysight, we inspire and empower innovators to bring world-changing technologies to life. We deliver market-leading design, emulation, and test solutions to help engineers develop and deploy faster, with less risk, throughout the entire product life cycle. We are a global innovation partner enabling customers in communications, 5G, aerospace and defense, automotive, energy, semiconductor, and general electronics markets to accelerate innovation.

Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.

We are seeking a Marketing Communications (Marcom) Representative to support field marketing execution across Germany and EMEA, with a primary focus on customer events, tradeshows, seminars, and conferences. This role focus on event planning, budgets management, vendor coordination, attendee experience, and post-event performance tracking, while working closely with sales and marketing teams to drive customer engagement and business impact and continuity of local marketing activities.

Responsibilities

• Identify and recommend local marketing investment opportunities based on local market needs, sales input, customer insights, and relevant industry events.
• Plan and execute customer-facing events, including tradeshows, conferences, seminars, workshops, and other field marketing activities.
• Lead event project management, including timeline tracking, deliverables, stakeholder coordination among vendors, event organizer, and Keysight team, budget follow-up, and performance reporting.
• Manage event cost breakdowns, purchase orders, invoices, and overall budget tracking within approved allocations.
• Deliver a memorable and high-quality attendee and customer experience before, during, and after events.
• Support event-related digital promotions including email, web, registration, and social media tactic.
• Partner with sales and marketing teams to drive customer engagement, lead generation, and measurable business impact.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 3+ years of experience in event marketing, field marketing, marketing communications, or event management.
• Proven experience managing customer events, seminars, or tradeshows with strong project management, communication, and organizational skills.
• Ability to manage multiple stakeholders and priorities in a fast-paced environment.
• Fluent in German and English.
• Hybrid position (2 days remote work is possible)

Careers Privacy Statement***Keysight is an Equal Opportunity Employer.***