Marketing Manager Germany

Acxiom Deutschland GmbH; Frankfurt; Hybrid; EUR 70.000 - 100.000; Vollzeit

Zusammenfassung

Acxiom Deutschland GmbH sucht eine erfahrene Marketing-Managerin für Deutschland. Sie steuern Marketing, Markenbekanntheit, Nachfrage und Wachstum, planen, führen durch und messen Kampagnen über alle Kanäle (Earned, Owned, Paid) und arbeiten eng mit dem globalen Marketing-Team zusammen.

Sie arbeiten hybrid mit zwei Tagen pro Woche im Büro in Frankfurt. Bericht an den Senior Director Marketing International und koordinieren lokale Inhalte, Marken- und Performance-Anforderungen.

Qualifikationen

• Marketing- und Markenführung mit Fokus auf B2B.
• Erfahrung in Event-Management und Lead-Generierung.
• Gute Deutsch- und Englischkenntnisse in Wort und Schrift.

Aufgaben

• Verantwortlich für Organisation von Messen, Proprietary Events und Speaking Opportunities in Deutschland, vor Ort und digital.
• Lokale Kampagnen steigern Attendance und Engagement.
• Onsite-Umsetzung sicherstellen, Markenauftritt konsistent halten.
• Sales Enablement & Pitch Support lokalisieren und anpassen.

Kenntnisse

Marketingführung

Brand Awareness

Event Management

Gespräche und Verhandeln

Deutsch–Englisch Wissensaustausch

Ausbildung

Spezialisierte Marketingqualifikation oder gleichwertig

Tools

Marketo

Salesforce

WordPress

Sprout Social

Jobbeschreibung

Hybrid-min 2 days a week in office in Frankfurt

Job Description Summary:

Are you an experienced marketing professional who loves variety? Then become part of our international marketing team! As the Marketing Manager for Germany, you will be responsible for marketing, brand awareness, demand and growth. You will be responsible for the planning, execution and measurement of marketing campaigns across all channels using earned, owned and paid media. You will report directly to the Senior Director Marketing International and liaise closely with the global marketing team to ensure Germany content, brand and performance requirements are met.

Your role:

• Local Event Management to Drive Higher Impact

Responsibilities include:

• Be responsible for the organisation, coordination of trade fair appearances, proprietary events and speaking opportunities in Germany, on-site and digitally
• Drive stronger attendance and engagement through locally relevant campaigns.
• Manage onsite execution, ensuring a consistent and premium brand experience.
• Strengthen partner and association relationships to increase reach and credibility.
• Dedicated Sales Enablement & Pitch Support

Sales teams require tailored, culturally aligned enablement materials and direct marketing support during client engagements for D2C and Omnicom engagements. Localize sales collateral, pitch decks, case studies, and proposals for German audiences.

Responsibilities include:

• Supporting sales teams in high-stakes pitches, providing tailored messaging, proof points, and market insights
• Enabling reps with local competitive intelligence, industry insights, and German-specific customer narratives.
• Develop industry- and account-specific materials that resonate with German decision-makers.
• Act as the bridge between marketing strategy and sales execution, ensuring consistency and relevance.
• Demand Generation and Sales Alignment

Responsibilities include:

• Management of marketing campaigns with CRM (Salesforce), Marketing Automation (Marketo) liaising with the marketing ops team for execution
• Implementation of paid media campaigns for new customer acquisition as well as for cross- and up-selling across channels (e.g. advertorials, ABM, social, email, newsletter)
• Manage lead capture, qualification, and distribution to sales.
• Ensure GDPR-compliant processes for data handling and targeting.
• Report on lead outcomes and optimize performance based on data.
• Maintain tight alignment with the sales team to prioritize high-intent opportunities.
• Content, Comms and PR to Strengthen Brand Trust

Responsibilities include:

• Lead and manage Germany PR and comms incl. creation of press releases, professional articles and advertorials, measurement of share of voice and placement in relevant key media and via OTS, in coordination with our external PR agency
• Crafting German-language CRM, nurture, and lifecycle communications.
• Management of social media channels, localizing social media content to reflect local market tone and expectations.
• Creation & production of content and marketing materials and management of translations, e.g. for newsletters, website, eBooks, brochures, business cards
• Responsibility, maintenance and development of the Germany website, taking into account SEO measures and international specifications. Including QA'ing and optimizing the German website for clarity, accuracy, and cultural fit. Working in coordination with external consultant
• Specialised marketing qualification or equivalent
• Demonstrable experience of strategic and operational work experience, preferably in B2B marketing
• Strong project management and management skills
• Strong communication and written skills
• Creativity and ability to proactively inspire others with ideas
• Experience with content management systems (e.g. WordPress), marketing automation and CRM tools, ideally Marketo and Salesforce, as well as knowledge of SEO, SEA, social media tools (e.g. Sprout Social)
• Demand generation and account-based marketing are not alien to you
• Experience in planning, budget management and reporting
• German speaking - fluent
• English-speaking - very good knowledge of spoken and written English

Our offer:

You can expect a motivated and collaborative team working in a future-oriented, global company. You will have the opportunity to own projects independently and actively contribute to both the global marketing and German sales team

About Acxiom

Acxiom puts data to work,solving complex challenges for the world's leading brands and agencies. As the connected data and identity foundation for Omnicom (OMC) and part of Omnicom Media, Acxiom unifies, connects, and prepares data for AI-driven marketing and decision-making, maximizing technology investments. As leaders in data ethics and governance, Acxiom brings a privacy-first approach to serving clients globally, with locations in the U.S., UK, Germany, China, Poland, and Mexico. Connect with Acxiom on LinkedIn and discover more at Acxiom.com.