Marketing Campaign Specialist

TCWGlobal; Frankfurt; Remote; EUR 40.000 - 60.000; Vollzeit

Zusammenfassung

A leading company in regional marketing seeks a Marketing Specialist to drive localized strategies within Germany. This remote position focuses on executing multi-channel campaigns, managing content creation in German, and tracking marketing performance. Ideal candidates have relevant education, marketing experience, and fluent German skills, contributing to brand awareness and demand generation.

Qualifikationen

• 2–4 years of experience in marketing, preferably in a regional/localized role.
• Native-level fluency in German and fluent in English.
• Strong detail-oriented content creation and copywriting skills.

Aufgaben

• Execute multi-channel marketing campaigns aligned with local strategies.
• Create engaging German-language content for different platforms.
• Track and report on performance of marketing activities for optimization.

Kenntnisse

Content creation

Digital marketing

Project management

Interpersonal skills

Ausbildung

Bachelor's degree in Marketing, Communications, Business Administration

Tools

Google Analytics

HubSpot

Salesforce

Social media management platforms

Jobbeschreibung

Marketing Specialist (Germany – Regional Marketing Team)

Location : Remote, Germany

August 2025- March 31 2026

EUR 3,500.00 / Month

We are seeking a highly motivated and detail-oriented Marketing Specialist to join our growing regional marketing team in Germany. This role is crucial for executing localized marketing strategies, supporting demand generation, and building brand awareness specifically within the German market.

Key Responsibilities

• Support the Regional Marketer to execute multi-channel marketing campaigns (digital, events, content, email) tailored for the German market, ensuring alignment with global strategies and local nuances.
• Manage the German marketing calendar, ensuring timely execution of all initiatives.

Content & Communications

• Support the creation of engaging, high-quality German-language content, including social media updates, newsletters, and promotional materials.

Digital Marketing

• Support the execution of localized digital advertising campaigns (e.g., Google Ads, LinkedIn Ads) with German-specific targeting and ad copy.
• Assist with website updates and SEO efforts for the German market, optimizing for local search terms and user experience.
• Manage German social media channels, fostering community engagement.

Event Management

• Coordinate logistics and promotional activities for local events, webinars, and trade shows in Germany. This includes booth setup, material preparation, and lead capture.
• Represent the company at industry events as needed.

Performance Tracking & Reporting

• Track, analyze, and report on the performance of German marketing activities, providing insights and recommendations for optimization.
• Monitor market trends and competitor activities in Germany to identify new opportunities.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 2–4 years] of experience in marketing, preferably in a regional or localized role.
• Native-level fluency in German (both written and spoken) is essential.
• Fluent in English (both written and spoken).
• Familiarity with digital marketing tools (e.g., Google Analytics, HubSpot, Salesforce, social media management platforms).
• Strong content creation and copywriting skills with an eye for detail and cultural nuance.
• Excellent communication, interpersonal, and presentation skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Self-starter with a proactive attitude and a strong desire to learn and grow.

Preferred Qualifications (Nice-to-Haves)

• Experience in project management, ability to work autonomously.
• Experience with event planning and execution.
• Familiarity with CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., HubSpot, Marketo).