Marketing Campaign Manager

JD.COM; Düsseldorf; Vor Ort; EUR 50.000 - 90.000; Vollzeit

Zusammenfassung

An established industry player is seeking a dynamic e-commerce campaign manager to drive growth across European markets. In this exciting role, you will analyze shopping behaviors to tailor campaigns that resonate with local audiences, leveraging AI-driven tools and cultural insights. Collaborate with brands and influencers to create impactful marketing strategies, while using advanced analytics to optimize performance and maximize ROI. This position offers a competitive compensation package and significant opportunities for career advancement, making it ideal for those eager to make a meaningful impact in a fast-paced environment.

Qualifikationen

• 5+ years in e-commerce campaign management focused on European markets.
• Proven success in scaling campaigns with measurable GMV impact.

Aufgaben

• Analyze shopping behaviors to design localized campaigns boosting GMV.
• Monitor real-time campaign performance via Tableau and Google Analytics.

Kenntnisse

SQL

Google Analytics

A/B testing frameworks

Cultural sensitivity

Stakeholder management

Adaptability

Ausbildung

Bachelor’s in Marketing

Master’s in Data Analytics

Tools

Meta Business Suite

TikTok Ads Manager

CRM platforms

Tableau

Jobbeschreibung

• Analyze European shopping behaviors (e.g., sustainability trends, regional payment preferences) to design campaigns boosting GMV through localized promotions and seasonal strategies.
• Partner with product teams to pilot AI-driven tools (e.g., personalized recommendations, dynamic pricing) that increase conversion rates and average order value.

Campaign Development & Optimization

• Build and iterate marketing tools (e.g., automated bundling systems, loyalty gamification) to enhance user engagement and repeat purchases.
• Monitor real-time campaign performance via Tableau / Google Analytics, adjusting strategies to maximize ROI.

Strategic Partnerships & Cultural Campaigns

• Collaborate with European brands, influencers, and logistics partners to co-create campaigns aligned with local festivals (e.g., Christmas markets, Summer Sales) and cultural moments.
• Leverage TikTok / Instagram trends to amplify brand visibility and drive category-specific sales growth.

Qualifications

Education & Experience

• Bachelor’s / Master’s in Marketing, Data Analytics, or related field.
• 5+ years in e-commerce campaign management, with 3+ years focused on European markets (experience with Amazon Ads or Shopify campaigns is a plus).
• Proven success in scaling campaigns with measurable GMV impact.

Technical Skills

• Advanced proficiency in SQL, Google Analytics, and A / B testing frameworks.
• Familiarity with Meta Business Suite, TikTok Ads Manager, and CRM platforms.
• Understanding of GDPR compliance and cross-border logistics challenges.

Soft Skills

• Cultural sensitivity to navigate diverse European markets (e.g., UK, Germany, France).
• Strong stakeholder management skills to align internal teams and external partners.
• Adaptability to thrive in a fast-paced, multicultural environment.

Salary & Career Growth :

• Compensation : Competitive package with performance-based bonuses.
• Career Path : Opportunities to advance into roles such as Regional Operations Lead or Head of User Growth, with exposure to global market expansion strategies.