Marketing Campaign Data Specialist (m/f/d)

Bosch Homburg; München; Vor Ort; EUR 40.000 - 60.000; Vollzeit

Zusammenfassung

A leading manufacturer of home appliances is seeking a marketing professional to optimize consumer strategies and monitor campaign performance. The ideal candidate holds a degree in Business Administration and is fluent in German and English. This role offers flexible working options and opportunities for personal development within a collaborative environment.

Leistungen

30 days vacation

Flexible working time models

Professional development opportunities

Attractive company pension plan

Qualifikationen

• Degree in Business Administration (Diploma/Master) or similar with relevant experience in market analytics.
• Knowledge of analysis methods for consumer journey management.
• Fluent in German and English.

Aufgaben

• Optimize consumer journey strategies to drive business growth.
• Monitor marketing campaign performance across touchpoints.
• Set measurable objectives with marketing and sales stakeholders.

Kenntnisse

Strategic thinking

Collaboration skills

Analytical skills

Fluent German

Fluent English

Ausbildung

Degree in Business Administration or similar

Jobbeschreibung

See how easy it is to explore new ideas at BSH Home Appliances Group: As a leading manufacturer of home appliances, we improve people’s quality of life by thinking in solutions. With our global brands Bosch, Siemens, Gaggenau and Neff as well as our local brands, we explore innovative technologies from voice recognition to artificial intelligence. As we utilize these to create new user experiences, we think, prototype, build – and keep on learning. Join us now and give your career a home.

BSH Hausgeräte GmbH | Munich | Full time / Part time |

Your Responsibilities

We are working toward sustainable, profitable growth for our European region. Help countries to design and implement sales and marketing solutions. Present your ideas to help design better local strategies. Exciting and varied tasks await you, including

• Strategy optimization: refine consumer journey strategies, ensuring they are effective in driving business growth and enhancing consumer satisfaction
• Performance monitoring: continuously track the marketing campaign performance along all touchpoints of our consumer experience journey
• KPI management: set measurable objectives and key performance indicators in collaboration with marketing and sales stakeholders
• Interaction: push improvements in a team of various stakeholders with the mindset “from data to insights to actions & results”
• Enablement: be our influencer for strong, data-driven culture with focus on market environment and competitor benchmarks
  
  

Your profile

• Degree in Business Administration (Diploma/Master) or similar incl. relevant experience in the field of market, retail and consumer analytics
• Knowledge of state-of-the-art analysis methods and their applicability in consumer journey management
• Marketing background with consumer, retail and brand experiences of advantage
• Strategic, entrepreneurial thinking and acting and strong collaboration skills in dealing with different stakeholders
• Fluent German & English language skills complete the profile
  
  

Your Benefits

• Remuneration according to the collective agreement of IG Metall (30 days vacation, additional payments)
• Flexible working time models that adapt to current life situations (e. g. mobileworking, part-time, job sharing, sabbatical)
• Promotion of professional and personal development at BSH’s internal GlobalLearning Campus
• Attractive company pension plan financed by the employer
  
  

Further information?

Please visit career.bsh-group.com.