Marketing Automation Senior Specialist (m/w/x)

DHL; Troisdorf; Vor Ort; EUR 45.000 - 65.000; Vollzeit

Zusammenfassung

Join DHL as a Marketing Automation Senior Specialist and be vital in shaping global digital marketing initiatives. In this role, you will leverage tools like Salesforce and Oktopost to create, manage, and analyze marketing campaigns, driving engagement and optimizing strategies. If you have a passion for data-driven marketing and a proactive mindset, this is a perfect opportunity for you to grow in a leading logistics company.

Leistungen

Excellent employee benefits

Competitive salary package

Great development opportunities

Qualifikationen

• Foundational experience with Salesforce Marketing Cloud and Sales Cloud.
• Basic knowledge of AMPscript, HTML, and SQL is desirable.
• Strong writing skills and attention to detail for email and social media content.

Aufgaben

• Plan, execute, and optimize digital marketing initiatives.
• Manage and automate email campaigns and workflows within Salesforce.
• Analyze performance metrics and convert insights into strategies.

Kenntnisse

Attention to detail

Data analysis

Social media management

Communication skills

Tools

Salesforce Marketing Cloud

Salesforce Sales Cloud

Oktopost

Jobbeschreibung

Marketing Automation Senior Specialist (m/w/d) weekly working time of 40 hours. Mondays to Fridays.

TODAY, YOU’RE STIMULATING THE WAY A CUSTOMER SUCCEEDS.

TOMORROW, YOU’RE SHAPING THE WAY THE WORLD WORKS.

At DHL, people mean the world to us. That’s why our goal has always been to attract and retain the best talent the world over. We provide challenge and opportunity for personal and professional development. We recognize the difference you bring to our business, and together we share the pride of building THE logistics company for the world.

Customer Solutions & Innovation (CSI) is DHL's cross-divisional commercial and innovation unit. We are responsible for managing about 100 of DHL's largest and most strategically important customers providing them with sector expertise, best in class account management and most innovative products & solutions. Discover the unique, international spirit of DHL where your commitment is recognized and rewarded.

Tasks:

Limited 2 years contract

Are you excited about data-driven marketing and eager to dive into the world of marketing automation? Join our team as a Marketing Automation Senior Specialist and help plan, execute, and optimize global digital marketing initiatives. You’ll work primarily with Salesforce Marketing Cloud and Salesforce Sales Cloud, while also leveraging other tools like Oktopost to deliver impactful email marketing, social media campaigns, and event experiences. This is a growth-oriented role perfect for someone with foundational technical skills, strong attention to detail, and a keen desire to learn.

Principal Accountabilities:

Campaign Creation & Automation

• Configure and manage email campaigns, journeys, and workflows within Salesforce Marketing Cloud.
• Use basic AMPscript, HTML, and SQL skills to create personalized, dynamic email content.
• Ensure accurate audience segmentation and targeting across multiple digital channels.

Reporting & Analytics

• Develop and maintain both standard and custom reports to track performance and customer engagement.
• Analyze key metrics, communicate findings, and recommend data-driven improvements for future campaigns.
• Convert insights into actionable strategies to optimize marketing touchpoints.

Global Email Marketing & Events

• Collaborate with cross-functional teams to support B2B events—physical, digital, and hybrid—through landing pages, email marketing, and automated workflows.
• Serve as a primary point of contact for campaign stakeholders, ensuring seamless alignment from initial request to final execution.
• Contribute to the global email marketing strategy, driving consistency and scalability across regions.

Social Media Management & Advocacy

• Manage and optimize our LinkedIn presence using Oktopost, including scheduling, monitoring engagement, and aligning content with broader marketing campaigns.
• Handle administrative tasks such as user access management, content calendar updates, and platform configuration.
• Support reporting for social media activities, including metrics analysis and presentation of results to stakeholders.

Documentation & Process Improvement

• Maintain clear, detailed documentation on processes, best practices, and campaign workflows.
• Continuously look for opportunities to refine and enhance marketing automation processes.
• Help team members by sharing knowledge and guiding them through best practices.

Knowledge, Skills and Experience:

• Foundational experience with Salesforce Marketing Cloud and Salesforce Sales Cloud, or strong ability to learn new tools quickly.
• Basic knowledge of AMPscript, HTML, and SQL is highly desirable.
• Experience with social media management tools (e.g., Oktopost) or willingness to learn.
• Familiarity with other marketing automation tools like MailChimp or HubSpot is a plus.
• Interest in data science, particularly in marketing and sales contexts, will be an advantage.
• Strong attention to detail, coupled with the ability to manage multiple projects and deadlines.
• Comfort interpreting cross-channel metrics (email, social media, etc.) and turning them into actionable insights.
• Self-motivated and proactive about staying current on marketing automation and social media trends.
• Excellent written and verbal communication skills in English; additional languages are welcome.
• Strong writing skills for emails, social media posts, documentation, and stakeholder reports.
• Team player comfortable with cross-departmental collaboration (e.g., marketing, content, design) and open to feedback.
• Passion for learning and exploring new ways to enhance multichannel marketing performance.
• Flexible and adaptable mindset to thrive in a fast-paced, evolving environment.
• Commitment to delivering high-quality work and continuous improvement.

Your benefits:

We offer excellent employee benefits, a competitive salary package and great development opportunities.

Your contact:

Interested in this responsible position with its varied tasks? Please click on “Apply Here” and send us your complete application, including a cover letter, CV, references, your desired salary and your earliest possible starting date. You can find further information at dpdhl.jobs.

We are looking forward to your application.

CONNECTING PEOPLE. IMPROVING LIVES.