Marketing Automation Manager

Nextcloud; Stuttgart; Remote; Vertraulich; Vollzeit

Zusammenfassung

An established industry player seeks a Marketing Automation Manager to lead innovative marketing campaigns. This role is pivotal in enhancing customer engagement and driving market growth through data-driven strategies. You will manage automation platforms, optimize workflows, and collaborate with diverse teams to align marketing efforts with business goals. Join a dynamic, remote team passionate about open-source technology, where your contributions will significantly impact the company's success. If you're ambitious and eager to grow in a supportive environment, this opportunity is perfect for you.

Leistungen

Remote work flexibility

Time for personal growth and education

Diverse and fun team

Passion for open source community

Qualifikationen

• 3+ years of experience in automation marketing, ideally in SaaS or B2B.
• Strong analytical abilities and technical expertise are essential.
• Experience with automation tools and CRM systems to optimize processes.

Aufgaben

• Manage and optimize marketing automation platforms for efficient workflows.
• Develop lead scoring strategies and run A/B tests to improve outcomes.
• Collaborate cross-functionally with teams to align marketing initiatives.

Kenntnisse

Marketing Automation

Data Analysis

Email Marketing

Lead Scoring

Project Management

Fluency in English

Fluency in German or French

Ausbildung

Degree in Marketing

Degree in Business Administration

Degree in Data Analytics

Degree in Information Technology

Tools

HubSpot

Marketo

Pardot

Salesforce

Microsoft Dynamics

Odoo

Python

Matomo

Jobbeschreibung

At Nextcloud we help our users achieve a safe home for all their data. Secure, under your control and developed in an open, transparent and trustworthy way. Our Team of >140 is distributed in 24 countries worldwide. We work remotely and our work culture is shaped by mutual trust, enthusiasm and a strong belief in the principles of open source.

We’re seeking an ambitious and strategic Marketing Automation Manager with a hands-on mindset who will elevate our automated marketing campaigns to new heights. Working closely with cross-functional teams, you will play a crucial role in boosting our market growth and customer engagement through data-driven, impactful marketing campaigns.

Tasks

• Manage and optimize marketing automation platforms to ensure efficient workflows
• Implement email marketing best practices and design email templates/landing pages using basic HTML/CSS, with Canva knowledge preferred
• Develop lead scoring & nurturing strategies, and run A/B tests to improve campaign outcomes
• Perform data analysis and implement customer segmentation and personalization to derive actionable insights
• Develop ROI and attribution models, analyse funnel performance and conversion rates to drive targeted marketing strategies
• Map customer journeys and align content strategy with automation efforts to enhance customer engagement
• Execute inbound and outbound marketing initiatives and manage our multi-channel campaigns
• Collaborate cross-functionally with sales, engineering and other teams to align marketing initiatives with business goals.

Requirements

• 3+ years of experience in automation marketing, ideally within global Software, SaaS or B2B environments
• Extensive experience with automation tools (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce, Microsoft Dynamics, Odoo) to optimize marketing and sales processes
• Proven experience in designing and executing automated marketing campaigns across multiple channels with measurable results
• Degree in Marketing, Business Administration, Data Analytics or Information Technology
• A growth and hands-on mindset to develop campaigns that drive significant impact and expand our market share
• Strong analytical abilities and technical expertise. Experience with Python, Matomo, APIs and webhooks would be a plus
• Experience in cross-functional collaboration and strong project management skills
• Strong attention to detail and ability to prioritize in a fast-paced environment
• Fluency in English as well as German or French essential, other languages are beneficial.

Benefits

• A distributed, open team with a passion for working on and within the open source community
• A fun and diverse team
• A product which pushes the boundaries of technology with a global user and contributor community
• A competitive salary
• Remote work and flexibility for a healthy work-life balance
• Time for personal growth and education

We are looking for somebody with ambition and drive who would like to grow and learn. We especially encourage applications by people from under-represented groups.