Marketing Associate

Department: Marketing

Location: Berlin

Description

About us:

Upway is a fast growing startup building the largest marketplace for refurbished e-bikes globally. We have refurbished over 50,000 e-bikes in just three years and are growing fast! Upway's mission is to make e-mobility accessible to a wide range of people. Our goal is to build the largest and highest quality e-bike range by sourcing and reconditioning the best e-bikes.

Germany has become our largest market, and to support our growth we are looking for a data-driven marketer with a passion for shaping brand experiences and driving growth.

As Marketing Manager at Upway, you’ll play a critical role in executing our marketing strategy, optimizing demand generation, and building a locally loved brand. With a 7-digit marketing budget to manage, you’ll lead campaigns across multiple channels—from social media and influencer partnerships to calendar-driven promotions and special brand activations.

If you thrive in a fast-paced, entrepreneurial D2C environment and are ready to build the foundations of our marketing strategy, we want you to be part of our exciting growth journey!

Key Responsibilities:

• Demand Generation:
  • Own and drive the marketing strategy for DACH, ensuring alignment with local objectives.
  • Manage a 7-digit marketing budget, optimizing spend for maximum ROI.
• Campaign Management:
  • Plan, implement, and optimize marketing campaigns, ensuring they drive traffic and maximize conversion.
  • Manage calendar-based campaigns (e.g., Black Friday, holidays, back-to-school) to capitalize on seasonal opportunities.
• Partnerships & Affiliates:
  • Scope, negotiate and manage strategic partnerships to expand reach and drive customer acquisition.
  • Monitor and analyze partnership performance, optimizing for ROI and scaling successful collaborations.
• SEO:
  • Develop and execute SEO strategies to improve organic search rankings, drive qualified traffic, and increase visibility across key search engines.
  • Conduct keyword research, optimize website content and structure, and collaborate with content, tech, and product teams to ensure best SEO practices are implemented across all digital touchpoints.
• Social Media & Influencer Marketing:
  • Oversee the strategy, execution and analyse results of social media initiatives, working closely with the Social & Content Associate to ensure content is creative, engaging, and aligned with brand goals.
  • Identify and collaborate with influencers to run campaigns that build awareness, trust, and engagement within the target audience.
• Brand Building:
  • Own and shape the Upway brand’s positioning, ensuring it resonates strongly with local audiences while maintaining global brand consistency.
  • Implement and oversee CRM activations, using customer data to personalize messaging, improve customer retention, and create targeted campaigns.

What you will need

• Strong academic background.
• 1-2 years in marketing, with proven success in driving demand in a consumer-focused environment.
• Entrepreneurial, autonomous, and able to thrive in a fast-paced, high-growth environment.
• Hands-on approach, willing to dive into day-to-day execution while maintaining strategic oversight.
• Creative and resourceful problem solver who can adapt to local nuances and understand emerging trends.
• Exceptional communication skills, both written and verbal.
• Fluency in German and English.
• Based in Berlin - hybrid policy possible in the medium term.

Benefits

• You work in an early-stage start-up backed by renowned investment funds such as Sequoia Capital, Exor Ventures and Global Founders Capital (Rocket Internet).
• You will be part of an exceptional team of talented employees who thrive in a fast-paced environment and are committed to the common mission.
• At Upway, you take on as much responsibility as you can handle and have great learning and growth opportunities!
• Bureaucracy and slow processes do not exist with us! You work flexibly and solution-oriented and do not have to wait long for important decisions.
• You are one of the first employees in the German Upway team and actively shape the culture of the team.
• You will receive stock options as part of your compensation package.
• You benefit from a 15% discount on an e-bike from our shop per year.