Marketing Analyst (Marketing Analytics) (all genders)

Zalando; Berlin; Hybrid; EUR 50.000 - 80.000; Vollzeit

Zusammenfassung

An established industry player is seeking a Marketing Analyst to join their dynamic Marketing Analytics team. This role is crucial for building data foundations and developing automated reporting solutions that empower stakeholders to make informed decisions. Collaborating with various teams, you will analyze marketing investments and their impacts, ensuring data-driven strategies. The company promotes a hybrid working model, offering flexibility and a supportive environment for personal and professional growth. If you are passionate about data analytics and want to make a significant impact in a fast-paced setting, this opportunity is perfect for you.

Leistungen

Employee shares program

40% discount on products

Two paid volunteering days

Hybrid working model

Work from abroad for up to 30 days

27 days of vacation

Relocation assistance

Family services

Health and wellbeing options

Development opportunities

Qualifikationen

• 3+ Jahre Erfahrung in einer analytischen Rolle, idealerweise im Marketing.
• Fortgeschrittene Fähigkeiten in Visualisierung und Dashboard-Tools.

Aufgaben

• Erstellen automatisierter Reporting-Lösungen für Marketing-Analysen.
• Zusammenarbeit mit Technik- und Produktteams zur Sicherstellung der Datenverfügbarkeit.

Kenntnisse

Business Analytics

Data Science

SQL

Python

Data Visualization

Marketing Attribution

Communication Skills

Ausbildung

Bachelor in Business Analytics

Master in Data Science

Tools

MicroStrategy

Tableau

Google Data Studio

Google Analytics

Adjust

Jobbeschreibung

The Marketing Analyst role is part of our Marketing Analytics - Solutions team, responsible for building the data foundation, tooling, and reporting to facilitate data-driven and efficient commercial decision-making. This team, as part of our holistic Commercial Planning & Trading unit, plays a key role in steering the commercial business and ensuring that a triple-digit yearly budget is invested to support our growth ambitions and strategic priorities. Marketing Analytics collaborates closely with commercial, marketing, product, and engineering teams across the company to deliver relevant business insights in a complex, fast-paced environment.

WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)

• Create automated self-service reporting solutions that enable Marketing Analytics and stakeholders to conduct efficient reporting and make informed decisions.
• Collaborate with tech and product teams to ensure data availability and consistency, including quality assurance and supporting the integration of new data sources.
• Contribute to developing and implementing measurement products to assess the effectiveness of marketing investments and improve investment decisions.
• Analyze various data sources (e.g., DWH, GA) to connect marketing investments with their impacts.

WE’D LOVE TO MEET YOU IF

• You hold a degree (Bachelor, Master, MBA) in Business Analytics, Business Intelligence, Statistics, Data Science, Data Analytics, or a related field.
• You have 3+ years of relevant experience in an analytical role, preferably with a marketing context.
• You possess advanced skills in visualization and dashboard tools (e.g., MicroStrategy, Tableau, Google Data Studio) with a strong stakeholder focus.
• You have a solid understanding of marketing attribution or tracking schemas and experience with related tools (e.g., GA, Adjust).
• You are experienced with SQL and aim for automation using Python, Google Apps Script, R, or similar.
• You can gather, clean, and transform data from various sources to facilitate insights.
• You are self-driven, results-oriented, enjoy working independently, and capable of taking responsibility. Your communication skills enable you to lead projects across teams.
• Your English communication skills are business fluent.

If you believe you have what it takes, we encourage you to apply even if you don't meet every requirement. You might be the right fit for this or other roles!

OUR OFFER

Zalando offers a range of benefits. Ask your Talent Acquisition Partner to learn more about what we provide:

• Employee shares program
• 40% discount on fashion and beauty products sold by Zalando, 30% off Zalando Lounge, plus discounts from external partners
• Two paid volunteering days per year
• Hybrid working model with up to 60% remote work per week, adaptable to team needs
• Work from abroad for up to 30 days annually
• Starting with 27 days of vacation per year
• Relocation assistance (subject to prior approval)
• Family services including counseling and support
• Health and wellbeing options (including Gympass)
• Mental health support and coaching
• Development opportunities via our training platform and biannual peer reviews

Learn more about Zalando and our values at https://jobs.zalando.com/en/?gh_src=22377bdd1us