Marketing Analyst App Marketing in Berlin- English Speaking (m/w/d)

Customlytics; Berlin; Hybrid; EUR 50,000 - 70,000; Full time

Benefits offered by this job

Remote work up to 90 days/yr

Germany Ticket subsidy

MacBook and high-end gear

Snacks, focus rooms, and office vibes

Team events in Berlin

German language courses

Referral bonus

Job summary

Customlytics, a leading app marketing consultancy in the DACH region, seeks a Marketing Analyst to develop and optimize dashboards, analyze campaigns, and drive data-driven decisions for high-profile clients. You will manage tool suites like Productsup, Adjust, Appsflyer, Clarisights, and Adverity, while collaborating across teams.

You will work with English fluently; German is a plus. Remote work is available up to 90 days/year; Berlin office options exist.

Qualifications

• Experience in Product Feed Management using Productsup or a comparable platform.
• Proficiency with MMPs such as Adjust and Appsflyer.
• Knowledge of major marketing networks (Meta, Google, Apple Search Ads, TikTok).
• Strong data visualization skills using tools like Clarisights and Adverity.
• Advanced Excel skills and ability to write basic SQL queries.
• Familiarity with AI/automation tools (OpenAI, Google AI Studio, make.com, n8n).
• Experience with CRM platforms (MoEngage, Braze, Clevertap).

Responsibilities

• Maintain and update clients’ product catalogs to stay live and accurate.
• Develop reporting dashboards to analyze campaign performance.
• Define requirements and support integrating marketing tools with data sources.
• Provide in-depth data analyses to improve campaign effectiveness.
• Collaborate with clients and team to communicate requirements and results.

Skills

Product Feed Management

MMPs (Adjust, Appsflyer)

Marketing networks (Meta, Google, ASA,

Data visualization

Excel (advanced)

SQL basics / queries

AI & automation tools

CRM platforms (MoEngage, Braze, Clever

Tools

Productsup

Adjust

Appsflyer

Clarisights

Adverity

Google Spreadsheets

MoEngage

Braze

Clevertap

Make.com / n8n

Job description

About Us

Customlytics is the leading app marketing consultancy in the DACH region. Our international team of professionals from more than 10 nationalities helps apps succeed and drives the professionalization of the app industry by working with all relevant app companies in the market. Can you imagine a world without apps? Neither can we!

As a Marketing Analyst on our Paid Media team, you will work closely with Paid Media Specialists and Marketing Consultants to develop, maintain, and optimize marketing dashboards and reports. You will analyze campaign performance, provide actionable insights, and support data-driven decisions to improve campaign effectiveness for high-profile clients such as Rewe, Audible, and Telekom.

Your mission

Maintain and update clients’ product catalogs to ensure they remain live and accurate. Manage marketing tools, such as ProductsUp, Adjust, Appsflyer, Clarisights, Adverity, and others. Develop reporting dashboards to analyze campaign performance and improve the quality of data by optimizing setups. Define requirements and support developers in integrating marketing tools effectively. Connect marketing tools with various data sources to provide a complete view of all data points. Support clients and team members with in-depth data analyses to identify and resolve issues affecting campaign performance.

Your profile

Experienced in Product Feed Management, ideally using Productsup or a comparable platform and Mobile Measurement Platforms (MMPs) such as Adjust, Appsflyer. Proficiency in Marketing Networks: Meta, Google, Apple Search Ads, TikTok. Strong skills in Data Pipelining & Visualization using Clarisight, Adverity, and Google Spreadsheets. Data-driven mindset and advanced Excel skills and ability to write basic queries. Ability to leverage AI & Automation tools, including OpenAI products (ChatGPT, Sora…), Google AI Studio, make.com, n8n, Google Spreadsheets & Scripts, and other Google products. Familiarity with CRM platforms: MoEngage, Braze, Clevertap. Strong project management skills, with the ability to plan, prioritize, and deliver tasks efficiently. Ability to learn and adapt independently in dynamic, changing environments. Structured work approach combined with strong communication skills, enabling effective collaboration with clients and team members, and the ability to clearly explain requirements, processes, and results to both technical and non-technical stakeholders. Proactive, independent, and able to take ownership of tasks and projects. Fluent in English (spoken and written); German is a plus but not required.

Your Extra

Your Growth & Development: Access to certifications, 360° feedback, and salary progression. Real opportunities to grow together with your team and the company. Remote Work: Work remotely for up to 90 days per year; anywhere in Germany or internationally. Office Vibes in Friedrichshain: Snacks, drinks, height-adjustable desks, and focus rooms for deep, concentrated work. Germany Ticket: We cover most of your public transport costs: good for the planet and your wallet. Top-Notch Equipment: MacBook, noise-cancelling headphones, and all the tools you need to succeed. Core Working Hours: Making collaboration easy and your schedule steady. Corporate Benefits: Exclusive deals with popular online brands. Support for Parents: Extra support for parents with preschool-aged children. Team Culture & Events: From monthly activities to our big annual meetup in Berlin, we create space to celebrate, connect, and grow as a team. German Language Courses: We support you with professional online German classes. Referral Bonus: Whether new teammates or new clients, your recommendations pay off.

We're committed to diversity and equal opportunity for all, welcoming individuals of any gender, age, origin, religion, disability, or sexual orientation. If you're creative, problem-solving, and passionate about app marketing, we'd love to hear from you. Join us and be yourself, in an atmosphere where diversity is celebrated and embraced.